Thecreativespark
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![Page 1: Thecreativespark](https://reader035.fdocuments.us/reader035/viewer/2022070319/557e2859d8b42ae1408b5346/html5/thumbnails/1.jpg)
The Creative spark
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Even the domain names…
• Graphic Arts Exchange
• Speed of Art
• Italian Power Generator
www.graphicartsexchange.com
www.speedofart.com
www.powergenitalia.com
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Your WIIFM from today
• Flexible/creative thinking is fundamental
• A new expanded toolbox
• How to creatively ‘spin’
• Creativity at strategic/tactical level
• Seizing opportunities to reveal and transform your brand.
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The Andy Green
Museum
Gallery
Level 1
Flexible and creative thinking skills
Communications: Propaganda (PR), memes/word of mouth,
Brands and Personal brandcasting
Gallery
Level 2
•East London childhood•Yorkshire adulthood•Wales 2nd childhood
Values:
#1 Less waste world•resources•talent•potential•Opportunities/ideas
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Flexible thinking around
beautiful questions
to add value
Creativity a definition
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‘Public Relations’
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#1 The fundamental of communications
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The Wensleydale Creamery
#2 Be alert to new opportunities
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#3 Have creative heroes
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2. Tactical
Detail
1. Strategic
Big Picture
# 4 Hierarchy of responses
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#5 You are a master of ‘Spin’
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#6 You communicate through brands
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Brand element - Icons
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Brand element - Values
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Brand element - Information
Forget your ‘Elevator’ speech
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# 7 You communicate through memes
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Your w-o-m actions
• How ‘sticky’/meme-friendly are your messages?• Create memes – ‘Your 12 point Plan’• What sticky messages is ‘No’ on ‘Yes’ saying• How can you neutralise/turn to your advantage
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#8 Every negative is a positive opportunity
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# 9 Believe in your success
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#9½ …and close the gate
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Be Magnificent!
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