The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The...
Transcript of The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The...
![Page 1: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/1.jpg)
**
The World Outside: What They Say (And Don’t Say) About
Why Your Work Matters To Them
Eric Eckl
*
![Page 2: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/2.jpg)
***
![Page 3: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/3.jpg)
**
![Page 4: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/4.jpg)
***
![Page 5: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/5.jpg)
***
![Page 6: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/6.jpg)
***
![Page 7: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/7.jpg)
**
![Page 8: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/8.jpg)
**
They will never see it the way you see it, but...
![Page 9: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/9.jpg)
**
“I’m going to read you a list of
environmental problems. As I read
each list, please tell me if you
personally worry about this
problem a great deal, a fair
amount, only a little, or not at all”
![Page 10: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/10.jpg)
**
![Page 11: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/11.jpg)
***
![Page 12: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/12.jpg)
***
![Page 13: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/13.jpg)
**
![Page 14: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/14.jpg)
**
![Page 15: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/15.jpg)
**
What Do They Have in Common?
First
ImpressionFirst
Step
Awareness
& Attitude
Change
Big
Step
![Page 16: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/16.jpg)
**
Where Do We Go Wrong?
![Page 17: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/17.jpg)
**
We Ignore This
First
Impression
![Page 18: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/18.jpg)
**
We Confuse These
First
Step
Awareness
& Attitude
Change
Awareness
& Attitude
Change
First
Step
![Page 19: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/19.jpg)
**
“Tell me and I'll forget;
Show me and I may remember;
Involve me and I'll understand.”
-- Chinese Proverb
![Page 20: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/20.jpg)
**
![Page 21: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/21.jpg)
**
“Tell me and I'll forget;
Show me and I may remember;
Involve me and I'll understand.”
-- Chinese Proverb
![Page 22: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/22.jpg)
**
![Page 23: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/23.jpg)
*
“They say water is important, doesn’t that mean
they should know who we are?”*
![Page 24: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/24.jpg)
*
Southeast
![Page 25: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/25.jpg)
*
Nobody KnowsWho We Are!
![Page 26: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/26.jpg)
*
![Page 27: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/27.jpg)
*
Nobody KnowsWho We Are!
![Page 28: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/28.jpg)
*
The public says water is important
-- but they don’t say they have
much interest in the inner
workings of our professional
community.
![Page 29: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/29.jpg)
*
“They say water is important, shouldn’t
complain less about what we do?” *
![Page 30: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/30.jpg)
*
“All We Ever Hear are Complaints”
18% “Not
Satisfied At
All” with
tap water
information
![Page 31: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/31.jpg)
*
“All We Ever Hear Are Complaints”
Just 2% “Very
Dissatisfied”
with their
Department of
Natural
Resources
![Page 32: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/32.jpg)
*
“All We Ever Hear are Complaints”
![Page 33: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/33.jpg)
*
I’m angry about life and I have a computer and a
phone!
![Page 34: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/34.jpg)
*
I have an anxiety
condition. And a computer. And a phone.
![Page 35: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/35.jpg)
*
The public says water is important
-- but the crackpots and chronic
complainers don’t say they will
give us a pass.
![Page 36: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/36.jpg)
**
“They say water is important, shouldn’t they talk
about it more?”
![Page 37: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/37.jpg)
**
The Rookie Mistake
![Page 38: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/38.jpg)
**
Jargon & Slang
Watershed stewardship ethic??????
![Page 39: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/39.jpg)
**
Jargon & Slang
Hydrologic regime???
![Page 40: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/40.jpg)
**
Jargon & SlangTMDL Implementation???
![Page 41: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/41.jpg)
*
The public says water is important
-- but they don’t say they want to
learn the professional jargon of
the water profession.
![Page 42: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/42.jpg)
*
“So what does it mean that they say water is so important to
them?”
![Page 43: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/43.jpg)
**
It means that if you
communicate well, they
respond well
![Page 44: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/44.jpg)
**
What Does It Mean to Communicate Well?
“Respond well” -- compared to established industry
benchmarks.
![Page 45: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/45.jpg)
**
Here are four (brief) case
studies which all show water
communications beating
industry benchmarks. (Two of these are Water Words’ projects and two are not.)
![Page 46: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/46.jpg)
*
![Page 47: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/47.jpg)
*
http://www.mywaterpledge.com/
![Page 48: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/48.jpg)
*
![Page 49: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/49.jpg)
**
What Does It Mean to Communicate Well?
![Page 50: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/50.jpg)
**
What Does It Mean to Communicate Well?
![Page 51: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/51.jpg)
*
The public says water is important
-- and they show it by opening
emails from water orgs more often
than other orgs
![Page 52: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/52.jpg)
**
What Does It Mean to Communicate Well?
![Page 53: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/53.jpg)
**
What Does It Mean to Communicate Well?
![Page 54: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/54.jpg)
**
What Does It Mean to Communicate Well?
71 property
owners
requested
trees
![Page 55: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/55.jpg)
**
What Does It Mean to Communicate Well?
![Page 56: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/56.jpg)
**
What Does It Mean to Communicate Well?
![Page 57: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/57.jpg)
*
The public says water is important
-- and they show it by responding
to water-related direct mail at
higher rates than most mail
![Page 58: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/58.jpg)
**
What Does It Mean to Communicate Well?
One Georgia Water Coalition member posted this webpage with a bunch of true
and important scientific information. But nothing happened.
![Page 59: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/59.jpg)
**
What Does It Mean to Communicate Well?
Another member Georgia Water Coalition member spent $500 to run Facebook
ads.
![Page 60: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/60.jpg)
**
What Does It Mean to Communicate Well?
![Page 61: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/61.jpg)
**
What Does It Mean to Communicate Well?
![Page 62: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/62.jpg)
*
The public says water is important
-- and they show it by clicking on
water-related Facebook ads at
higher rates than most ads
![Page 63: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/63.jpg)
**
What Does It Mean to Communicate Well?
![Page 64: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/64.jpg)
**
What Does It Mean to Communicate Well?
![Page 65: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/65.jpg)
**
What Does It Mean to Communicate Well?
After a one month advertising blitz,
residents’ awareness that they could
report stormwater violations jumped
800%
Residents submitted dozens of tips,
including two for serious chronic
violators.
![Page 66: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/66.jpg)
**
What Does It Mean to Communicate Well?
![Page 67: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/67.jpg)
**
What Does It Mean to Communicate Well?
![Page 68: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/68.jpg)
**
What Does It Mean to Communicate Well?
![Page 69: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/69.jpg)
**
What Does It Mean to Communicate Well?
![Page 70: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/70.jpg)
**
What Does It Mean to Communicate Well?
![Page 71: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/71.jpg)
**
What Does It Mean to Communicate Well?
$.11
![Page 72: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/72.jpg)
*
The public says water is important
-- and they show it by paying
more attention to water related TV
ads than other kinds of ads
![Page 73: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/73.jpg)
**
If you communicate well,
they respond well
![Page 74: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/74.jpg)
**
Communicating Well
First
ImpressionFirst
Step
Awareness
& Attitude
Change
Big
Step
![Page 75: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/75.jpg)
*
Some Are Particularly
Responsive
14+ million residents.
And some of them respond extra well!
![Page 76: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/76.jpg)
*
Some Are Particularly
Responsive
![Page 77: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/77.jpg)
*
Some Are Particularly
Responsive
● 2,868,532 interested in the
“outdoors”
● 1,385,795 interested in
“Green Living”
● 768,465 interested in
“environmental issues”
![Page 78: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/78.jpg)
*
Some Are Particularly
Responsive
![Page 79: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/79.jpg)
*
Some Are Particularly
Responsive
● 1,400,000 interested in
“Environmentalism”
● 830,000 interested in
“sustainability”
● 670,000 interested
“environment and wildlife”
![Page 80: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/80.jpg)
*
So What?
![Page 81: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/81.jpg)
*
Stories at the Beginning
![Page 82: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/82.jpg)
**
The Steps They Take
First
ImpressionFirst
Step
Awareness
& Attitude
Change
Big
Step
![Page 83: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/83.jpg)
*
![Page 84: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/84.jpg)
*
Family Life Now
![Page 85: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/85.jpg)
*
Friends Made in Life
![Page 86: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/86.jpg)
*
Career Choice
![Page 87: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/87.jpg)
*
General Quality of Life
![Page 88: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/88.jpg)
*
![Page 89: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/89.jpg)
*
![Page 90: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/90.jpg)
*
![Page 91: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/91.jpg)
*
![Page 92: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/92.jpg)
*
“Never doubt that a small group of
thoughtful, committed citizens can
change the world. Indeed, it is the
only thing that ever has.”
-- Margaret Mead
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever
![Page 93: The World Outside - NEIWPCCneiwpcc.org/npsconferenceold/2016/presentations/Keynote_Eckl.pdf · The World Outside: What They Say (And Don’t Say) About Why Your Work Matters To Them](https://reader036.fdocuments.us/reader036/viewer/2022070910/5fa1db9a1933b71623644c0f/html5/thumbnails/93.jpg)
*
Thank you for all the hard
work that you do to change
the world!