The Wolf – The Hunt Continues

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Channel Asset Guide

The Wolf Season 2

June 2017

The Wolf Season 2 – Channel Asset Guide

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• Assets do not feature Christian Slater

• Available for all HP Platinum & Gold Partners to download as source files & translated messaging files via CMZ+

• Silver partners must agree usage locally via MSA only

• Partners using the assets must adhere by the rules and guidelines issued in this pack.

• Assets feature Christian Slater

• Available for all HP Platinum & Gold Partners but must be agreed with local Partner Marketing Managers.

• Partners wishing to use these campaign assets must meet the participation requirements

• Includes the creation a webpage on their own site dedicated to The Wolf

• Assets will be custom built to order and delivered directly to the partner once a campaign has been agreed. Partners must adhere to the asset guidelines in this pack for usage

Additional HP Security Campaigns

• Print Security Transactional Assets

• Print Security Contractual Assets

• PC Security

Youtube Links to full length The Wolf The Hunt Continues

Generic Campaign Assets Selected Partner Campaign Assets

The Wolf Season 2Youtube Links

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The Wolf Season Two Youtube Links

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• Full length English only version of the video currently available: https://youtu.be/FqibWHfn_Yc

– Option to view subtitles is available, through geo-localization, for the following languages:

• AR, DA, PT, FI, NL, NO, PL, RU, SV, TR , CZ, HR, SK, EL, HE, HU, RO and SL.

• Full length videos available in the following languages:

– French: https://youtu.be/LPA2KHyJEFs

– German https://youtu.be/Rr_y0ST1Llk

– Italian https://youtu.be/F6rgMPUDNsY?list=PLK7hW-M46M_Ef30RqS0QKPxhh_m_lxuvd

– Spanish https://youtu.be/m6kyCVTLIJY

The Wolf Season 2 Generic Campaign Assets

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The Wolf Season 2 - Generic Campaign Asset Summary

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Source files and Campaign Messaging files available here from* early July

Email signature

The Wolf 2 Alternate font

Social Assets• Social copy options, so that partners

have different copy to use• Printer Social ZIP• MPS Social ZIP

Digital Banners – Printer demand gen• 300x250 animated • 300x250 static • Mobile animated • Mobile static • 160x600 animated • 160x600 static • 728x90 animated • 728x90 static

Digital Banners – MPS demand gen• 300x250 animated • 300x250 static • Mobile animated • Mobile static• 160x600 animated• 160x600 static• 728x90 animated • 728x90 static

Event signage• Pull Up Banner - 39” x 95” • Pull Up Banner - 33.46” x 78.74”• Poster 24” x 36” • 2-sided T-base signs – 23”x72”• Wall – 8’ x 8’ • Poster 24’’ x 36’

*NOTE if you are unable to open the hyperlink please use the following deeplink: https://hp.zinfi.com/concierge/OEMs/hp/campaign.aspx?ID=Y3Q9ODEmYnQ9OSZjYW1wPTExNTY=

The Wolf Season 2 - Generic Campaign Asset Visuals

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Source files and Campaign Messaging files available here* from early July

*NOTE if you are unable to open the hyperlink please use the following deeplink: https://hp.zinfi.com/concierge/OEMs/hp/campaign.aspx?ID=Y3Q9ODEmYnQ9OSZjYW1wPTExNTY=

The Wolf Season 2 - Generic Campaign Asset Availability

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Source files and Campaign Messaging files available here* from early July

• English source files in CMZ+ for all assets.

– Note these are only available to Gold and Platinum Partners. If a Silver partner wishes to participate they must do so via local MSA

• Translated copy for all assets will be in the Campaign Messaging Files – to be used in conjunction with the source files.

– Will be translated into the following languages: Arabic, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Hebrew, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Swedish, Spanish and Turkish.

• Assets will become available in CMZ+ late June/early July.

• There will be a summary sheet in CMZ showing all assets. Allowing selection of assets prior to downloading the source file

*NOTE if you are unable to open the hyperlink please use the following deeplink: https://hp.zinfi.com/concierge/OEMs/hp/campaign.aspx?ID=Y3Q9ODEmYnQ9OSZjYW1wPTExNTY=

The Wolf Season 2 – Generic Asset Rules

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Below are the criteria for use of The Wolf: The Hunt Continues co-marketing assets featuring the control room image

Partners can use the digital, social assets, and out-of-home assets. Assets cannot be used for broadcast, print,

point-of-sale, or retail.

o Additionally, the assets and content cannot be repurposed for uses not already specified and approved.

Content and assets are not to be altered, reformatted, or redesigned.

o Do not resize or retouch images, revise copy, or reformat the layout of assets.

o Any alterations to the content or design of these assets will require HP review and approval.

o Do not leverage this content to create additional or alternative marketing assets.

The associated assets must be removed from market by the following dates:

o The Wolf: Season 1 - January 31 2018,

o The Wolf: The Hunt Continues - March 31 2018

The Wolf Season 2 – Generic Asset Additional Guidance

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1. Can channel partner share the video files (teaser/trailer, 4 individual episodes, full film) without alteration for use on websites?

Yes, however, due to usage restrictions, HP must own the video hosting. Channel partners can link to the videos made public through HP. Partners can embed the

YouTube video and share The Wolf link but cannot host the videos.

2. How can channel partners use the videos?

Channel partners can link to the videos made public through HP. Partners can embed the YouTube video and share The Wolf link but cannot host the videos. Due to

usage restrictions, HP must own the video hosting. No alterations of the videos can be made.

3. Can channel partners show the videos internally, i.e. sales meetings, pitches, trainings etc.?

Yes, so long as HP is presenting/showing the videos or if channel partners are showing the videos via links made public through HP.

4. Can channel partners show the video externally, i.e. on their (non-HP) websites?

Channel partners can link to the videos made public through HP. Partners can embed the YouTube video and share The Wolf link but cannot host the videos. Due to

usage restrictions, HP must own the video hosting. No alterations of the videos can be made.

5. Can channel partners use “The Wolf” poster or other “The Wolf” images to promote the videos?

Channel partners can post or link to the poster and images made public through HP or other sources, i.e. Christian Slater, Giant Spoon. Due to usage restrictions,

channel partners cannot print “The Wolf” poster/images and place them anywhere. No alterations of the poster or any images can be made.

6. Can channel partners use the videos (or clips of the videos) on social media posts to drive customers to their websites where the videos will be linked?

Due to usage restrictions, HP must own the video hosting. Channel partners can link to the videos made public through HP or other sources, i.e. Christian Slater, Giant

Spoon. Channel partners can retweet/repost what HP and other sources (i.e., Christian Slater, Giant Spoon) tweet/post. No alterations of the videos can be made.

7. Can channel partners use “The Wolf” images on social media posts to drive customers to their websites where the videos wil l be linked?

Channel partners can post or link to the poster and images made public through HP or other sources, i.e. Christian Slater, Giant Spoon. Channel partners can

retweet/repost what HP and other sources (i.e., Christian Slater, Giant Spoon) tweet/post.

8. Can channel partners use Christian Slater’s name or image on social media posts to drive customers to their websites where the videos will be linked?

Channel partners can post or link to images made public through HP or other sources, i.e. Christian Slater, Giant Spoon. Channel partners can retweet/repost what HP

and other sources, i.e. Christian Slater, Giant Spoon tweet/post. No alterations of images can be made.

9. Can channel partners use some version of “The Wolf” on a landing page?

Channel partners can link to the videos made public through HP. Partners can embed the YouTube video and share The Wolf link but cannot host the videos. Due to

usage restrictions, HP must own the video hosting. No alterations of the videos can be made.

The Wolf Season 2Selected Partner Assets featuring Christian Slater

Partners wishing to use these assets must meet the participation requirements. To then access the assets and full guidelines partners must first contact their local Partner Marketing Manager

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The Wolf Season 2 - Selected Partner Participation Requirements

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• Open to HP Platinum & Gold Partners only

• Adhere to all campaign and asset guidelines

• Have digital/social capabilities - no traditional media (print, broadcast) can be used.

• Be able to commit dedicated MDF investment as part of normal MDF process

• Be able to confirm committed campaign timelines so that HP has a clear tracking of the campaign

• Be able to quickly confirm the required assets to trigger creation & translation process as assets will be ‘built to order’. Please click for more detail

• Be able to build a campaign webpage dedicated to HP within partner website

• Fulfil reporting requirements:

• Be able to provide campaign results reporting at least once during the campaign and again at campaign end

• Be able to provide feedback on lead qualification and lead management

Campaign Assets only available to selected partners who meet and can commit to the following requirements

The Wolf Season 2 - Selected Partner Asset Summary

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Custom built assets will be sent directly to the partner as per steps detailed on the Asset Availability page herePlease refer to the list below as guidance of the types of assets that are available

Partner website layout mockup• Zip file containing key elements

The Wolf 2 Alternate font

Email signature

Event Poster (Double Vision)• Event Poster 24x36

Event signage (Wolf Eyes)• Event Poster 24x36 • Pull Up Banner 39x95 • Pull Up Banner 33.46x78.74 • 2-sided T-base signs 23x72

eDM• Printer • Printer/PC

Social Assets• Social copy options• Demand Gen Printer ZIP • Demand Gen MPS ZIP • PDF with social copy• Visual options for social channels

Digital Banners – animated and static options available• Digital Banners – Film promo 1• Digital Banners – Film promo 2• Digital Banners – Printer demand gen• Digital Banners – MPS demand gen

eDM• Printer • Printer/PC

The Wolf Season 2 - Selected Partner Asset Visuals

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Custom built assets will be sent directly to the partner as per steps detailed on the Asset Availability page here

The Wolf Season 2 - Selected Partner Asset Availability

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All Assets will be sent directly to the partner on confirmation of their plan and specific asset requirements

• Partners will need to provide the following to have their assets custom built:

– Assets they require

• English examples will be available for partners to select which assets they require

• Selected examples (a poster, a banner and a social post) will be available in French/German/Spanish/Italian

– Dimensions/specs needed for each asset

– Hi Res Company logo

• The Wolf webpage source files and guidelines will be sent to partners directly once a campaign is agreed

The Wolf Season 2 - Selected Partner Asset Guidelines

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The Wolf: The Hunt Continues co-marketing assets featuring Christian Slater Below are the criteria for use of The Wolf: The Hunt Continues co-marketing assets featuring Christian Slater. These guidelines must be followed exactly. If these assets are used improperly, it could violate existing agreements.

• Partners can only use the digital, social, and out-of-home assets. Assets cannot be used for broadcast, print, point-of-sale, or retail.

• Additionally, the assets and content cannot be repurposed for uses not already specified and approved.

• Content and assets are not to be altered, reformatted, or redesigned.

• Do not resize or retouch images, revise copy, or reformat the layout of assets

• Any alterations to the content or design of these assets will require HP review and approval

• Do not leverage this content to create additional or alternative marketing assets.

• Assets must always link to a webpage that features The Wolf: The Hunt Continues film (see here for example mock up and guidance)

• Partners can build a Wolf/HP product page on their website, but it must contain The Wolf: The Hunt Continues film “above the fold” (the film must appear without a viewer having to scroll down)

• Partners must use an embedded video player of an HP-owned YouTube upload of The Wolf: The Hunt Continues. They cannot host The Wolf: The Hunt Continues independently.

• In addition to The Wolf: The Hunt Continues, you can feature The Wolf: Season 1 videos.

• The webpage can promote only HP products and solutions.

• No non-HP products or brands can be promoted on the webpage

• The page can contain additional content, as well as information about products and solutions, but it must have a viewable version of The Wolf: The Hunt Continues.

• Please see the webpage example provided for guidance.

• The films and associated assets must be removed from market by the following dates:

• The Wolf: Season 1 - January 31 2018

• The Wolf: The Hunt Continues - March 31 2018

The Wolf Season 2 - Selected Partner Asset Guidelines – Webpage Mockup

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Full guidelines and source files to build a webpage to be sent to partners once campaign is agreed

• Webpage MUST be an HP-only page within the partner site. No other brands beyond HP and your own can appear.

• Webpage MUST feature an embedded video player of the Wolf film “above the fold.”

• Optional product promotion copy and image section

• Optional security content pieces (whitepapers, briefs, etc) if available.

• Use this space to promote managed print services (if applicable), HP printers, PCs and solutions. No competitors’ products can appear on the page.

Additional HP Security Channel Assets

In addition to using The Wolf Season 2 assets partners can also use assets from other HP PC and Print security campaigns. Details of these can be found on the following pages

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Find here

SUMMARY OF DELIVERABLES AVAILABILITYLANGUAGE

Available Print Ad Print ad Spread Promotional Print ad Channel eDM, Static Banners, HTML5 Flyer Pull up banners

LANGUAGES

Diferent Artworks by country (copy and talent change) Promotional Print ad: GBE, FRE, ITE, DEE, ESE, SVE, NLE, FIE, DAE, UAE, Middle East, Saudi Arabia, FRE Africa, PTE (Angola), TRE, CSE, SKE, PLE,

RUE, ROE, HUE Print ad Spread: GBE, FRE, DEE, ESE, NLE, FIE, DAE, Saudi Arabia, Middle East, UAE, CSE, SKE, PLE Print ad: GBE, FRE, ITE, DEE, ESE, SVE, NLE, FIE, DAE, UAE, Middle East, Saudi Arabia, FRE Africa, PTE (Angola), TRE, CSE, SKE, PLE, RUE Roll up: GBE, FRE, DEE, FIE, DAE, Middle East, UAE, CSE, SKE, PLE, RUE Poster: GBE, FRE, DEE, FIE, DAE, Middle East, UAE, TRE, CSE, SKE, PLE, RUE eDM: short verision PTE, TRE DAE; long version: GBE, FRE, ITE, DEE, ESE, SVE NOE, NLE, FIE, DAE; CEE version: CSE, SKE, PLE, RUE, ROE, HUE HTML banners: GBE, FRE, ITE, DEE, ESE, PTE, NOE, NLE, FIE, DAE, Saudi Arabia, Middle East, UAE, French Africa, PTE (Angola) TRE, RUE Static banners: GBE, FRE, ITE, DEE, ESE, PTE, NOE, NLE, FIE, DAE, Saudi Arabia, Middle East, UAE, French Africa, PTE (Angola) TRE, RUE

Print Security Transacctional Assets Co-marketing

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Find here

Diferent Artworks by country (copy and talent change) Print ad Spread: GBE, FRE, DEE, ESE, NLE, FIE, DAE, Saudi Arabia, Middle East, UAE, CSE, SKE, PLE Print ad: GBE, FRE, ITE, DEE, ESE, SVE, NLE, FIE, DAE, UAE, Middle East, Saudi Arabia, FRE Africa, PTE (Angola), TRE, CSE, SKE, PLE, RUE Roll up: GBE, FRE, DEE, FIE, DAE, Middle East, UAE, CSE, SKE, PLE, RUE HTML banners: GBE, FRE, ITE, DEE, ESE, PTE, NOE, NLE, FIE, DAE, Saudi Arabia, Middle East, UAE, French Africa, PTE (Angola) TRE, RUE Static banners: GBE, FRE, ITE, DEE, ESE, PTE, NOE, NLE, FIE, DAE, Saudi Arabia, Middle East, UAE, French Africa, PTE (Angola) TRE, RUE

SUMMARY OF DELIVERABLES

AVAILABILITY

Available eDM- WIP

Print Ad Print ad Spread Promotional Print ad Channel eDM- WIP Static Banners, HTML5 Flyer Pull up banners

LANGUAGES

Print Security Contractual Assets Co-marketing

Find here

SUMMARY OF DELIVERABLES

HTML5 banners

LANGUAGE LANGUAGE

OPEX templates on CMZ+: English Master, GBE, FRE, DEE, NLE, ITE, ESE, SVE – see banner on the right of the slide

OPEX Source Files on AH: English Master and translation on an Excel file FRE, DEE, NLE, ITE, ESE, SVE

Available

Security PC

AVAILABILITY

If a hacker can see your PC screen he can see your company secrets. Only HP Elite PC’s with Intel Core VproProcessors have integrated privacy screens.

Banner available in all languages on CMZ+.

Hundreds of millions of older PC’s are vulnerable to attack.Only HP Elite PC’s with Intel Core Vpro Processors have self healing BIOS protection.

One flimsy password stands between your most important data and the hacker who wants to steal it. Only HP Elite PC’s with Intel Core VproProcessors have hardened multifactor authentication.

A hacker could be waiting on the other side of every click.Is your data up for ransom?Only HP Elite PC’s with Intel Core VproProcessors have Sure Click browser protection.

PC Security Co-marketing