{‘The Visit’ (2015)

Penelope Leung

The disclaimer used before the trailer is shown, proving the authentic-ness of the trailer.

You will also notice that the MPAA rating for this film is also shown, this acts as a warning for the audience.

The logo allows the audience to see which institution produced the film.

There is a succession of different camera shots shown from the point of view of a hand-held camera.

These shots act as enigma codes for the audience making them wonder why these children are holding a camera and leaving their mom.

The non-diegetic background music disorientates the audience as it is a contrapuntal sound which does not fit with the genre of the film. 1 2 3

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The season of the film is in the winter time which also contradicts with the codes and conventions of the film. Winter time is usually related to Christmas, which is a happy festive holiday. However, this film correlates this with its genre.

The lighting seen throughout this film also goes against the codes and conventions of this genre. Using high key lighting and natural day light is not usually associated with this genre of film, this disorientates the viewers.

Seeing children in a happy and safe environment confuses the audience as there seems to be no scary elements whatsoever. This is further emphasised when the children tell their mom that they are “having a great time”.

Using children in the horror genre follows the codes and conventions of the film as the audience become sympathetic with the children's impending doom.

An enigma code is given to the audience when the grandpa warns his grandchildren about not coming out of their room after 9:30 pm. Though the warning is friendly, this also acts as a narrative cue for what is to come throughout the film.

The story is brought forward when the music changes to a much darker sound, which is complimented by the shot fading to black.

This connotes that more of the narrative will be brought forward and reveal more of the plot.

The low-key lighting used, follows the codes and conventions of horror films.

This shot is used as a marketing technique, the audience members which are fans of this particularly writer, director and producer will probably want to come and watch this film.

The background music changes after the narrative moves forward, highlighting the strange behaviour of the grandparents. More enigma codes are raised when questioning what posses them to act strangely.

A few binary oppositions are made between the children and the elderly as well as the high-key lighting and low-key lighting used.

Within the mise-en-scene, the use of a knife is something typically used in horror films. The white dress also contradicts this shot as white usually connotes purity and innocence/. However with the character holding a knife, this creates a binary opposition between good vs evil.

This scene where the grandma is following the granddaughter saying, “I’m gonna get you”, disorientates the audience as usually this would be something seen as playful and fun. However, role reversal can be seen here, where the child here seems very much in distress while the grandma seems to find this fun.

A succession of different shots are used here to bring the narrative forward and revealing parts of the trailer. This is used in order to show what the film has to offer without giving too much away, hooking their audience.

Though the film is through the eyes of a handheld camera, sometimes the effects of a point of view shot is used. This adds to the scary factor of the film by making the audience feel like they are in the shoes of the character.

When the audience become hooked, the title appears after in order to make it more memorable for the audience. This makes the audience more likely to want to watch the film.

Putting out the time of the films release shows that it is the official trailer.

Social marketing is used by using the hashtag trend on social media.