THE VALUE OF TOURISM -...

THE VALUE OF TOURISM 2016

Bringing in more people,

Bringing in more revenue


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Contribution to Delaware’s GDP

• $3.3 billion in 2016

• 5% of state GDP

GDP = Total market value of goods and services produced by the

state’s economy


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• 9 million visitors

• 42,750 employees

• 4th largest private employer (7.5% of employment)

• $504 million in taxes/fees

• Without tourism, each DE household

would pay an additional $1,434 in taxes

Value of Tourism


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Tourism-Initiated Taxes by Tax Type

Tax Revenues from Tourism 2016

(Millions)

State and Local Taxes:

Corporate Profits Tax $20.7

Dividends $19.2

Personal Income $33.6

Sales Taxes (GRT) $53.9

Other Business Taxes & Fees $136.7

Public Accommodation Tax $25.2

Property Taxes $78.0

Other Personal Licenses, Fines, & Fees $6.4

Social Insurance Tax $1.3

Video Lottery & Gaming $65.3

Tolls $64.1

State and Local Total $504.3


Delaware Visitor Demographics

Category Avg. to DE Avg. across

US

Age

47

48

Household Income

$101,981

$91,808

Average Party Size 2.08 2.01

Average trip length (nights)

1.98

2.05

Average Daily Spending (per person)

$105

$114

Visitor Demographics


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Top States of Origin

• Delaware is a “drive-to” state

• 97% of visitors used a car to get to the state

• 65% of visitors drove from 200 miles or less


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Top Markets of Origin

30.6%

16.8%

12.1% 10.0%

3.7%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Perc

en

tag

e o

f V

isit

ors

Market

Philadelphia

Baltimore

New York

Washington DC

Harrisburg


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Average Visitor Spending

Per trip = $384

Per day = $105


Spending by Accommodation

$1,196

$814

$406

$218

$-

$200

$400

$600

$800

$1,000

$1,200

$1,400

Mo

ney S

pen

t P

er

Tri

p

Accommodation Type

Paid Non-Hotel

Paid Hotel

Non-Paid

Other


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Category Spending Per Person

25%

17%

18%

15%

21%

2%

Food

Transportation

Room

Entertainment

Shopping

Misc.


Visitor Activities

36%

30%

19% 17%

14% 12%

9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Perc

en

tag

e

Part

icip

ati

ng

Activity

Shopping

Dining

Beach

Gaming

Sightseeing

Shows

Parks


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Kinds of Travel

• Business v. Leisure

• Business – 1.65 million visitors

• Leisure – 7.35 million visitors

• Day Trip v. Overnight

• Day Trip – 5.08 million visitors

• Overnight – 3.93 million visitors


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County Spending

Source: D.K. Shifflet & Associates, US Department of Commerce OTTI, BEA, BLS, Smith Travel Research, Rockport Analytics

2016 Tourism

Expenditures*

Share of

State

(millions of $) %

Kent $572.7 12.5%

New Castle $2,091.3 45.5%

Sussex $1,934.4 42%

Delaware Total $4,598.4 100.0%


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Visitor Spending by County

2016 Accommodation Entertainment Food &

Beverage Shopping Transportation Total

in Millions $

Hotel &

Other

Rental

Homes

Kent $84.8 $8.2 $159.5 $137.2 $136.7 $46.4 $572.7

New Castle $226.6 $18.2 $290.0 $596.5 $555.3 $404.7 $2,091.3

Sussex $188.5 $1,139.1 $71.3 $280.6 $224.4 $30.4 $1,934.4

Total Visitor

Spending $499.9 $1,165.5 $520.7 $1,014.3 $916.4 $481.5 $4,598.4


Tourism Industry Jobs

(in full-time

equivalents) 2016

2016 % of

Total County

Employment

Kent 5,160 5.7%

New Castle 19,590 5.2%

Sussex 18,000 16.0%

Total DE Tourism 42,750 7.5%

Source: BEA, BLS, Rockport Analytics

Delaware Tourism Office

99 Kings Highway

Dover, DE 19901

visitdelaware.com

Sources: D.K.Shifflet & Rockport Analytics

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