The Value of Century 21 LEADING EDGE REALTY INC.

“Leading” The Industry With An “Edge”

Number One or Two Firm in Canada by Production 2001-2008

LEADING EDGE Realty Inc Brokerage

OUR CENTURY 21 | 2009

CENTURY21.CA/Century 21 LEADING EDGE REALTY INC.

“I am pleased to take this opportunity to extend to you my recommendations for Century 21 Leading Edge Realty Inc. I started my real estate career in 1988 at Re/Max and changed to Century 21 Leading Edge Realty Inc in 1994. Since doing so my production has continued to grow on a year to year basis. Century 21 Leading Edge Realty has provided me with the training and support to excel in the real estate industry. The ownership and management team at Century 21 Leading Edge project a high level of professionalism in every endeavor they undertake. The support staff of the Brokerage is very knowledgeable and efficient. The training and “Leading Edge” attitude towards providing their agents with all the latest tools available to assist in their success continues to be a constant asset to my business. I am extremely happy to be part of this team and would recommend our company to new agents and seasoned realtors alike. I could not see myself working for anyone else! RINO CARA Sales Representative “I joined Century 21 Leading Edge Realty Inc as a new agent 3 years ago. I had interviewed with other top brokerages however, I was impressed by the level of support and training that Paul offered. 3 years later, I am confident that I made the right choice. The ongoing training and education are key in this business and I find that Paul’s commitment to this is what will set Leading Edge apart from other brokerages.”

ROHANIE SINGH Sales Representative

“A leader is one who knows the way, goes the way and shows the way”

CENTURY 21 LEADING EDGE REALTY INC.

OUR MISSION Our mission is to provide reliable, repeatable, system driven service with 100% accountability to our agents and clients.

300 Agents and growing! Only agents who are honest, goal oriented and forward

thinking can associate with Century 21 Leading Edge Realty Inc. We will provide every agent and employee with the opportunity for growth and advancement. It is management’s goal to provide our agents with the highest level of training, coaching, technical support and leadership available!

OUR NON- SELLING MANAGEMENT TEAM

Paul Baron Susanna McLean Tasis Giannoukakis Rose Lopez Broker of Record Broker/Manager Broker/Manager Broker/Manager 165 Main Street North 1053 McNicoll 801 York Mills Road 1825 Markham Road OUR RESULTS

What are our agents saying about us…..

801 York Mills Rd, Suite 300 Toronto, ON M3B 1X6 416-686-1500

1825 Markham Road Toronto, ON M1B 4Z9 416-298-6000

4 STATE OF THE ART FACILITIES

TO USE!

165 Main Street North Markham, ON L3P 1Y2

905-471-2121

1053 McNicoll Avenue Toronto, ON M1W 3W6 416-494-5955

BRAND POWER

TODAY’S CENTURY 21



“I was registered in 2004 and joined Century 21 Leading Edge Realty Inc. Unlike most I didn’t interview with other brokers as I had known Paul Baron for many years and had seen his success in growing his brokerage. Most importantly he had demonstrated this success with high ethics. However, a few key elements were important to me, one being brand recognition. My decision hindered on two companies Century 21 or Re/Max. Another factor that was important to me was the organization had to have an environment were management treated everyone equally and fairly regardless of their performance. Lastly training and support staff were very important to me in the development of my success. I’m in my third year of being at Century 21 Leading Edge Realty Inc and have seen al lot of changes in the development of the organization which will assist sales representatives to keep abreast of the fast changing environment of this industry. The recent addition of Rose Lopez as manager is very positive. She is genuinely committed to the success of the agents and is readily available to assist in their success. I would recommend Century 21 Leading Edge Realty Inc to anyone who is looking to join a solid brokerage with high values and ambition.”

SAVIO VAZ Sales Representative

TECHNOLOGY, SYSTEMS AND SUPPORT OUR COMPLETE WEB BASED CONTACT MANAGEMENT SYSTEM OnlineOffice is the backend system and is a complete Contact Management System much like Top Producer. There are 11 sections in OnlineOffice which include; Dashboard, Email, Leads, Contacts, Calendar, Properties, Storage, Blog, 21 Online, Learning, and Administration. , Blog, 21

ADMINISTRATIVE SUPPORT Each of our branch offices has reliable, fully trained full/part time staff. We offer VOIP phone systems, which allow your clients to reach you anywhere, anytime ~ never miss another important call! Web based access to our Quick Office Commander Program. Top of the line colour copiers in each office.

LEADS / TRANSACTION MANAGEMENT You will receive many leads directly through your century21.ca website, as well as Global Referrals. In addition we have an internal Agent Referral List for all office leads that come in.

IN-HOUSE MORTGAGE BROKERS Each of our four branch offices has an in-house Mortgage Representative. In addition they offer several free CEU Credit courses throughout the year!

Insert photo or logo of ancillary service

provider

BRAND POWER TODAY’S

CENTURY 21

INTERNET STRATEGY PROVIDED Powerful and robust technology ~ Century 21 Leading Edge Realty Inc. gives you the power of cutting-edge technology to drive your business to the next level. 6 million dollars has been spent on our newly redesigned website which gives consumers real data in real time – we are working towards becoming ‘The World’s Greatest Website”. In addition, each agent receives a personalized website free of charge, which will increase the number of clients you attract, your property listings use Google Mapping technology and all properties include a 21photo online tour. Leads – allows you to track property views, new account registrations, showing requests and much more – leads are sent directly to your email account.

INTRANET TOOLS Century21.ca and Century21.com offer a wide host of tools, including online training programs, egreetings, and customized buyer and seller presentations.



“I would like to take this opportunity to thank you for the level of support you have offered my team and myself. Over the course of the last eight years, not only were you instrumental in helping me expand my team but also helped me increase our revenue beyond our beliefs! I really appreciated the level of support that the front office offers to my Personal Assistant and the rest of the team during pressing times. Positive attudies and consistent support are the keys to your success. Since we jointed the Century 21 Leading Edge team every year our business grows and we have been the number one sales team at the McNicoll Branch for 3 years! Thanks again!

SUNNY SHARMA Sales Representative

© 2008 Century 21 Canada Limited Partnership. All rights reserved.

• Having a good web presence is not an option in today ’ s “ high - tech” business climate

• Century21 Leading Edge Realty Inc is a consumer’ s home buying and selling information gateway

• The easy to navigate menu bar allows consumers to identify exactly what they ’ re looking for

• The site serves as a real estate resource library for consumers

The World’s Best Real Estate Website:

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www.century21leadingedge.ca



ALL AGENTS ARE PROVIDED WITH A WEBSITE



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SHOWCASE 21 LISTING PHOTO

TOUR �Detailed property descriptions �Request More Information �Print Brochures �Save to Your Account �E-mail Listing �Select to Compare �Mortgage Calculator �Map and Directions

ONLINE MARKETING TOOLS DRIVE buyers and sellers to your site



/echo-syndication URL / ECHO-SYNDICATION Utilizing Century 21 LEADING EDGE Realty Inc ’s proprietary echo-syndication internet

strategy, you can increase the traffic to your Century 21 LEADING EDGE Realty Inc site. This

is simple: have as many URL’s (domain names) pointing to your Century 21 LEADING EDGE

Realty Inc site as possible. Make a list of URL’s you wish to point to your site, starting with your

name! Then, from your Online Office Dashboard go to Storage” to find out more internet

strategy instructions.

DOMAIN NAMES / URLS / WEB ADDRESSES EXAMPLES GIVEN NAME WEB ADDRESS CORPORATE Century 21 Canada www.century21.ca COMPANY Century 21 Leading Edge www.c21leadingedge.ca SALES REP Agent Name www.agentname.com PROPERTY 100 Main Street www.100mainstreeet.com EMAIL ADDRESS As a Century 21 LEADING EDGE Realty Inc agent, you will be added to Online Office, and will be automatically assigned a personal and unique email address conforming to the following convention: [email protected]

REGISTER DOMAIN NAMES

a. Your own name (i.e.: marysmith.com, marysmieth.ca etc) b. Your listing street addresses (i.e.:123elmstreet.com,123elm.ca, 123 elmstreetontario.org, etc.) c. Your sold street addresses. d. Your community area names i.e.: thebeaches.com, thewestside.ca, etc)

SECURE GOOGLE AD WORD

a. Your own name (i.e.: “Mary Smith”) b. Your listing street addresses (i.e.: “123 Elm Street”, “123 Elm”, “123 Elm Street, Ontario”, etc) c. Your sold street addresses. d. Your community area names (i.e.: “The Beaches”, “The West Side” etc)

OPTIMIZE LINKS

Make the most of search engines by linking any sites you have influence over to your Century 21 LEADING EDGE Realty Inc site.

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FOCUSING ON ON-GOING EDUCATION AND TRAINING, IN COMBINATION WITH ACCESS TO OUR GLOBAL RESOURCES, CENTURY 21 LEADING EDGE REALTY INC AGENTS KNOW REAL ESTATE.



•

PROFESSIONAL DEVELOPMENT

FREE IN-HOUSE TRAINING We offer a Basic Fundamentals class which is primarily designed for new agents. This series of 6 classes encompasses; New Agent Orientation/QOC, TREB System, Review of Contracts, Appointment and Offer Presentation procedures, webforms and realtorlink, your personal website, OnlineOffice and 21 Online. This course is designed to help you implement systems and procedures that will ensure your success! Participation is expected of all new sales representatives.

ON-LINE TRAINING CREATE 21 is another starter tool for new sales representatives, and a good refresher course for experienced agents. This is a 3 week online course; however we offer it in a classroom setting at each of our branches. BLAST – Bottom Line Advanced Sales Training. The course is the online version of the Sweathog Program at half the cost of attending live! The program is a first level coaching and accountability program for sales associates who are ready to develop a consistent approach to their prospecting and listing activities. BLAST! Assumes that you are an experienced agent. It is not “basic training” and not for top producing sales representatives.

IN-HOUSE COACHING PROGRAM

Century 21 Leading Edge Realty Inc. only affiliates itself with the BEST. Upon interviewing many coaches, we found our coach of choice ~ Rob Vivian. Rob was formerly with the Mike Ferry organization, and has 21 years real estate experience, and 12 years coaching one-on-one. Rob Vivian is a dynamic real estate trainer! The program consists of thirteen, two hour weekly training classes dealing the entire sales process; Listing Process, Listing Presentation, Negotiating the Transaction, Working with Qualified Buyers, Buyer Presentation, Cold Calling Techniques, Holding a Productive Open House and Marketing Techniques. In addition, Paul Baron, Broker of Record is a Masters Edge Certified Leader through the Richard Robbins Organization. Century 21 Leading Edge Realty highly endorsing the Richard Robbins Program!

Management led In-house Training

BRAND POWER TODAY’S

CENTURY 21

Our Training Programs are

designed to expand your skill set.

Century 21 Leading Edge Realty Inc

believes Knowledge is a

powerful tool; as such we have

carefully designed our training

programs to assist you in building your business!



The most recognized name in real estate

• Global presence

• Brand legacy

• 92% customer recognition • A powerful brand

• Understanding tomorrow today • The CENTURY 21 Logo recalls instant recognition to you

• Brand yourself within a reputable brand • International client recognition

• Global network relocation referrals

• Extensive personal marketing tools and resources

• National marketing campaigns over a variety of media

• A multi-national network of System Members

Endurance + Strength + Recognition = Century 21 LEADING EDGE REALTY INC.



GLOBAL REFERRALS

“Choosing the right brokerage is paramount in the development of your real estate career. Century 21 Leading Edge Realty has provided me with the necessary tools needed to consistently improve my skills and enhance my knowledge. Specifically, Broker Tasis Giannoukakis has been an integral part of nurturing my real estate career. After interviewing several brokerages it was Tasis who impressed me most and I happily signed up with Century 21 Leading Edge. It is not uncommon for agents to switch brokerages looking for right fit – I was lucky enough to find it immediately and have been with Tasis for my entire real estate career. Without hesitation I would give Tasis Giannoukakis my highest recommendation as a Broker and a person.

ARIS KAPASOURIS Sales Representative ““““When I was newly licensed I was looking for a company with a lot of support and training that I would need to

succeed. I can honestly say that I was given all that and more at Century 21 Leading Edge Realty Inc. I always get the help I need from my manager. Rose Lopez, front staff and the Broker of Record. I was fortunate enough to make enough production in my first year and receive an award in the CENTURY 21 Canada Masters Program””””

MOHAMED JALEEL Sales Representative

© 2 00 8 Ce ntu ry 2 1 Can ada Lim ite d Par tn ers hip. All r ig hts re ser ved .

As a CENTURY 21® Leading Edge Realty Inc. sales representatives you will be able to utilize a Complete Marketing System to effectively assist in selling your clients property.

GLOBAL PRESENCE from just down the street to across your Province, your Country and your World.

Century 21 has over 7,000 System Members in Canada alone. Its reach is not confined to Canada and North America. We are among the largest real estate referral networks in the world!

CENTURY 21 GLOBAL REFERRAL NETWORK®With over 145,000 brokers and sales representatives in more than 8,300 offices

spanning 60 countr ies and territories, CENTURY 21 Canada connects potential buyers and sellers and rea l esta te professionals around the g lobe!

CENTURY 21 Global Referral Network®



ONE STEP AND YOU’RE ON YOUR WAY TO SUCCESS

The CENTURY 21 Brand, clients are more likely to deal with you as a recognized sales representative.

• POWER OF THE BRAND • BRAND LEGACY • GLOBAL PRESENCE • INDUSTRY CHANGING INTERNET STRATEGY ‘URL ECHO-SYNDICATION’ • UNDERSTANDING TOMORROW…TODAY!

It will benefit you to call and discuss “What’s in it for You!” TODAY’S CENTURY 21 LEADING

EDGE REALTY INC, it may be the best call you make!

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The Value of Century 21 LEADING EDGE REALTY INC.

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