FOR YOUR FOR YOUR CONSIDERATIONCONSIDERATION

Jeffrey KahnJeffrey KahnPhD, GRI, REALTORPhD, GRI, REALTOR®®

Century 21 Hansen RealtyCentury 21 Hansen Realty

About Jeffrey…About Jeffrey… 2004 Greater Fort Lauderdale Area REALTOR2004 Greater Fort Lauderdale Area REALTOR® ®

Of Of The YearThe Year

2002 President of Local REALTOR2002 President of Local REALTOR®® Association Association Recognized Business ProfessionalRecognized Business Professional Annual Multi-Million Dollar Producer since 1993Annual Multi-Million Dollar Producer since 1993 State and National State and National REALTORREALTOR®® Director Director.. Volunteers for charitable and civic organizations!Volunteers for charitable and civic organizations! Advanced training for Luxury Properties by Century Advanced training for Luxury Properties by Century

21 Fine Homes and Coldwell Banker Previews 21 Fine Homes and Coldwell Banker Previews Programs.Programs.

Quoted real estate authority in local, state and Quoted real estate authority in local, state and national publications.national publications.

A Brief Recent Sales HistoryA Brief Recent Sales History Several sales in The Several sales in The

Corniche Condo each Corniche Condo each setting record prices.setting record prices.

4 Million Dollar plus homes 4 Million Dollar plus homes in the South Florida Area.in the South Florida Area.

Multiple sales in Luxury Multiple sales in Luxury condos.condos.

Several miscellaneous Several miscellaneous condos of lower price point.condos of lower price point.

““Jeff has had nothing but Jeff has had nothing but glowing comments from all glowing comments from all of the owners both old and of the owners both old and new since he started new since he started working in The Corniche. working in The Corniche. He as kept our units value He as kept our units value high and I have never seen a high and I have never seen a real estate agent work real estate agent work harder. So much so that I harder. So much so that I referred my daughter to him referred my daughter to him and she can’t say enough and she can’t say enough good things.”good things.”

Laura HoweLaura HoweManager, Corniche CondoManager, Corniche Condo

Why My Company?Why My Company?

Established and respected name in real estate Established and respected name in real estate in the Greater Fort Lauderdale area since 1977in the Greater Fort Lauderdale area since 1977

Leader in technological marketingLeader in technological marketing Opened Las Olas Location to specialize in Opened Las Olas Location to specialize in

Fine Homes and Estates in 2003Fine Homes and Estates in 2003 Advanced training requirements for Century Advanced training requirements for Century

21 Hansen Realty agents.21 Hansen Realty agents. Open 7 days a weekOpen 7 days a week Over 100 Agents!Over 100 Agents!

Ordinary Marketing Services…Ordinary Marketing Services…

Multiple Listing Service (MLS)Multiple Listing Service (MLS) Local AdvertisingLocal Advertising Yard SignYard Sign Agent & Office PreviewAgent & Office Preview Open HousesOpen Houses Required Property DisclosuresRequired Property Disclosures Competitive Market Analysis (CMA)Competitive Market Analysis (CMA)

My Marketing Plan…My Marketing Plan… Just Listed CardsJust Listed Cards Direct MailingsDirect Mailings Brokers OpensBrokers Opens BrochuresBrochures Sphere of InfluenceSphere of Influence NewsletterNewsletter Target MarketingTarget Marketing Internet/EmailInternet/Email Wall Street JournalWall Street Journal Individualized Co-Op Individualized Co-Op

Magazine programMagazine program

JeffKahn.comJeffKahn.com Floridabeach.comFloridabeach.com Century21Hansen.comCentury21Hansen.com Century21.comCentury21.com Realtor.comRealtor.com Internet Slide ShowInternet Slide Show Print Ads with InternetPrint Ads with Internet The Real Estate BookThe Real Estate Book Sun SentinelSun Sentinel Lead RouterLead Router

Advertising…Advertising…

Why Century 21?Why Century 21?

Second only to Realtor.com in real estate Second only to Realtor.com in real estate internet views.internet views.

Most recognized name in the World in Real Most recognized name in the World in Real Estate mean major International Exposure for Estate mean major International Exposure for local properties.local properties.

Big Corporate Name small boutique serviceBig Corporate Name small boutique service Seller Service PledgeSeller Service Pledge Extensive Referral / Relocation ServiceExtensive Referral / Relocation Service Century21.com/luxuryhomesCentury21.com/luxuryhomes

Fine Homes & Fine Homes & EstatesEstates

20062006

PRINT PLANPRINT PLAN

Architectural DigestArchitectural Digest Robb Report CollectionRobb Report Collection Traditional HomeTraditional Home GourmetGourmet Provides additional distribution of Fine Homes & Provides additional distribution of Fine Homes &

Estates publicationEstates publication

Image AdvertisingImage Advertising

CO-OP CO-OP ADVERTISINGADVERTISING

Co-Op Listing OpportunitiesCo-Op Listing Opportunities Wall Street JournalWall Street Journal

7 National editions7 National editions 2 Eastern editions2 Eastern editions 2 International editions2 International editions

New York TimesNew York Times 4 Friday Escapes section4 Friday Escapes section 2 Sunday Magazine2 Sunday Magazine

USA TodayUSA Today 2 Eastern editions2 Eastern editions

Robb Report CollectionRobb Report Collection 3 editions3 editions

FH&E Custom Listing PublicationFH&E Custom Listing Publication 3 editions3 editions

Wall Street JournalWall Street Journal

Wall Street JournalWall Street Journal 7 National editions7 National editions 2 Eastern editions2 Eastern editions 2 International editions*2 International editions*

Bonus distribution on select propertiesBonus distribution on select properties Reach almost two million buyers and sellers Reach almost two million buyers and sellers

of luxury propertiesof luxury properties For luxury properties priced $500,000 and For luxury properties priced $500,000 and

aboveabove

New York TimesNew York Times

New York TimesNew York Times 4 Friday Escapes section4 Friday Escapes section 2 Sunday Magazine2 Sunday Magazine

Circulation of 1,800,000 nationwide and Circulation of 1,800,000 nationwide and 1,100,000 in New York Metropolitan area 1,100,000 in New York Metropolitan area every dayevery day

For luxury properties priced $500,000 and For luxury properties priced $500,000 and aboveabove

USA TodayUSA Today

USA TodayUSA Today 2 Eastern editions2 Eastern editions

Eastern edition reaches over one million Eastern edition reaches over one million affluent, well educated business affluent, well educated business professionalsprofessionals

For luxury properties priced $500,000 and For luxury properties priced $500,000 and aboveabove

Robb Report CollectionRobb Report Collection

Robb Report CollectionRobb Report Collection 3 editions3 editions

Published in tandem each month with Robb Published in tandem each month with Robb Report magazineReport magazine

Reaches over 100,000 ultimate homeowner Reaches over 100,000 ultimate homeowner with a combination of high assets and a with a combination of high assets and a passion for fine livingpassion for fine living

For luxury properties priced $500,000 and For luxury properties priced $500,000 and aboveabove

FH&E MagazineFH&E Magazine

FH&E Custom Listing PublicationFH&E Custom Listing Publication 3 editions3 editions

High-tone publication distributed to almost High-tone publication distributed to almost 80,000 qualified luxury consumers80,000 qualified luxury consumers

For luxury properties priced $500,000 and For luxury properties priced $500,000 and aboveabove

Free National Advertising Opportunity

Up to 600,000 distribution rate Included as part of Preferred Client

Club membership at $33.00 for 5-year subscription.

Members receive ongoing communications including a personalized welcome letter, 6 magazines/year, greeting cards, etc.

Additional copies available through Merrill Corporation (1-800-876-1791)

100 copies for $125 plus tax and shipping and handling

At Home with CENTURY 21At Home with CENTURY 21®®

NATIONAL NATIONAL TELEVISIONTELEVISION

CNBC “Power Lunch” Program & MSNBC “Dayside News”CNBC “Power Lunch” Program & MSNBC “Dayside News” CNBC – 20 weeksCNBC – 20 weeks MSNBC – 20 weeksMSNBC – 20 weeks Features two $1 million plus properties per segmentFeatures two $1 million plus properties per segment Interior and exterior photos shown, along with listing price and Interior and exterior photos shown, along with listing price and

locationlocation Attracts an upscale, Wall Street orientated audienceAttracts an upscale, Wall Street orientated audience Exclusive real estate sponsorExclusive real estate sponsor

House of the WeekHouse of the Week

SPONSORSHIPSSPONSORSHIPS

NTRA SponsorshipNTRA Sponsorship

National Thoroughbred Racing National Thoroughbred Racing Association (NTRA) SponsorshipAssociation (NTRA) Sponsorship CENTURY 21 Winner’s CircleCENTURY 21 Winner’s Circle 2006 Breeder’s Cup Sponsorship2006 Breeder’s Cup Sponsorship In show coverage during NTRA In show coverage during NTRA

broadcasts on ABC and ESPN/ESPN2broadcasts on ABC and ESPN/ESPN2 Office real estate sponsorOffice real estate sponsor Access to industry professionals and Access to industry professionals and

wealthy owners and breederswealthy owners and breeders

ONLINE ONLINE ADVERTISINGADVERTISING

Real EstateJournal.comReal EstateJournal.com Wall Street Journal’s real estate websiteWall Street Journal’s real estate website

Home priced $300,000 and above are imported weekly to the site Home priced $300,000 and above are imported weekly to the site

Online InitiativesOnline Initiatives

CENTURY21.COMCENTURY21.COM

Benefits Include

Search for Properties

Sell a Property

Find an Office or Agent

Century21.com/luxuryhomesCentury21.com/luxuryhomes

21ONLINE.COM21ONLINE.COM

““Feature Property” functionFeature Property” function

Similar format to Similar format to Life @ Home Life @ Home and the and the Commercial Real Estate Commercial Real Estate Investment JournalInvestment Journal

Relevant editorial from theRelevant editorial from the Wall Street Journal’s Wall Street Journal’s website website realestatejournal.comrealestatejournal.com

Electronic NewsletterElectronic Newsletter

MARKETING MARKETING COLLATERALCOLLATERAL

Marketing CollateralMarketing Collateral

Merrill Marketing SolutionsMerrill Marketing Solutions

Customizable Property Postcards and Flyers available

IN SUMMARYIN SUMMARY