The Value of a Facebook Fan

What is the value of a Facebook fan?

How I learned to stop worrying about quantity and love the quality.

Wednesday, October 26, 2011

“If you are not paying for it,You are the product.”- Some really smart guy on the internet -


We all have an individual Social Value.

Based on what we do andwhat is our role.


We are part of a machinery,which is sold to marketeers

as any other media.


“A Fan base of 1 million translates into at least $3.6M

in equivalent media over a year.”- Vitrue -


“Fans are 28 % more likely than non-fans to continue using a

specific brand”

- Synpase -


“On average fans spend an extra $72 that they would not

otherwise spend.”

- Synpase -


But still many brands fall short from their potential

in Social Media


“Maybe the problem is that we still treat Social Media as a

media, not as an environment”- I said that many times -


From singularity and simplicity...


to complex networks...


And this means we have to change the way work, the way we think and way we produce.


Marketing is always on!


There has to be a clear goal and way to measure it.


This is no goal.


This might be, but it’s not enough.


One thing is for sure: Somebody else’s goal is not

your goal.


Brands are very different and so are their fans.


Instead of focusing on quantity, we should start embracing quality.


If you build a fan base, be sure you are leveraging it!


If it’s earned media that we want. Let’s start earning it!


“Luke, use the data...”


Facebook’s latest update oninsights is all about

engagement and activity


Not every fan will see your update, because Facebook tries to show users only most relevant

stuff according to EdgeRank


Talking about this


• Liking a Page• Posting to a Page’s Wall• Liking, commenting on or sharing a Page post (or other

content on a page, like photos, videos or albums)• Answering a Question posted• RSVPing to an event• Mentioning a Page in a post• Phototagging a Page• Liking or sharing a check-in deal• Or checking in at a Place.


That’s all folks!


The Value of a Facebook Fan

Business

Transcript of The Value of a Facebook Fan