The Vada Pav Story by Venky Iyer - CEO & MD - Goli Vada Pav
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The Vada Pav Story…
Transcript of The Vada Pav Story by Venky Iyer - CEO & MD - Goli Vada Pav
The Vada Pav Story…
You have a dream…. The
Dream has come in the
womb of the universe… it is the
responsibility Of the universe to
fulfill the dream….
The universe conspires to help
achieve your dreams…
INSPIRATIONS..
Mahatma Gandhi
You find the purpose….
The means will follow….
INSPIRATIONS..
Seagull to Eagle
INSPIRATIONS..
A New India
Wealth creation & Wealth distribution
• Ethnic Indian food brand…
• Education…
• Employment…
• Entrepreneurship…
IDEA-Why INDIAN Brand….?
We start the day
… Colgate…… Gillette…… Lux…… Bata…… Ray ban sunglass…… Cross pen…… Hyundai…… Nokia…… Compaq laptop
IDEA-Why Ethnic food..?
• Kellogg's story…
• Ethnic food opportunity…
– 100 crores population…
– Target 50 crores…
– 500 crores opportunity…
– 5000 crores opportunity…
IDEA-Why Vadapav..?
IDEA-Ram aur Shyam…
Twin brother story
IDEA-Why Vada Pav...
Anything between bun sells….
• Fast food…
• Finger food…
• Mobile food…
• Potato and wheat…universal appeal…
• Besan… spices… ethnic appeal
IDEA-Why brand name GOLI….?
• Vada Pav was born ……
• The Mumbai lingo…
ACTIONS-First store – Kalyan
First store opened in
February 2004
ACTIONS-Our first TEN stores in record
15 months …
ACTIONS-First Kitchen – Manual…
ACTIONS-Our logistics then…
First Challenges-Can Vadapav become as successful as a burger…?
First Challenges-Our first major
challenges….
• Wastages…
• Pilferages…
• Standardization…
• Price fluctuation…
• Chef based operations…
Explorations-Our experiments…
with technology
• Ultra violet rays…
• Nitrogen gas chambers…
• Blast chill refrigeration…
Explorations-Tryst with destiny…
• McDonalds’ INC.
• OSI INC
• Vista Foods
Explorations-About OSI INC
• OSI INC and McDonalds’ Corporation are partners for supply chain for the past 40 years world-wide.
• OSI INC. was established in 1928 in food business as OTTO & Sons, and in 1955 it forged a partnership with McDonalds for food processing and supplies as an exclusive suppliers to McDonalds.
• OSI INC. has evolved into one of the largest private food processing corporation in the world.
• OSI INC. is held in high regard throughout the food service industry for its manufacturing efficiency, product innovation, dedicated customer service, and commitment to food safety.
Explorations- Vada pav gets credibility… made with American technology
Theccha sent to VISTA
from Goli Kitchen
Potato Washing
Potato peeling
Potato dicing
Blanching at 100 deg
Celsius
Potato smashing
Potato sorting
Adding Theccha to
Potato
Mixing
Dipping in Besan
batter
Patty making
Blast freezing at -18
Degree Celsius for
60 mins
Parfrying for 30 secs
Sorting
Counting
Packing in plastic
Bags (22 each)
Weighing Metal Detector
Packing in cartons
(12pkts each)
Weighing
Sealing
Storing at -18 degree
Celsius in cold room
Besan purchasing
Storing
Mixing with water and
Soda as per recipe
Besan batter ready
Goli Kitchen
(Cold room)
In R
efe
r v
an
Goli StoresIn Refer van
Explorations-Vada’s made in a fully…
automatic plant
Every vadapassing thru a metal detector
and screened
Explorations- Tracking vada’s
Batch No:
Mfg Date:
Exp Date:
Explorations-
Frozen logistics…
Explorations- Innovations at store…
Explorations-Frying made simpler….
Explorations-The Difference…
And no money for marketing …
But Vada pav a powerful
name as
Amitabh Bacchan……
Second challenge… Fund Raising.. Nobody knew us
Explorations-The Vadapav Story ….
Explorations-The Vadapav Story ….
Explorations-The Vadapav Story ….
Explorations-
The Vadapav Story ….
Explorations-The Vadapav Story ….
Explorations-The Vadapav Story ….
Explorations- The
Vadapav Story ….
Explorations-The Vadapav Story ….
First Fund Raising happens…. HNI…IIT-IIM,Citi Bank types
Prime stores
Prime stores
Landmark Store
• Super fast expansion… 300 stores in 3 months
• Real estate economics….. Major stumbling block
Third major Challenge…
Our solutions….. 300 Aarey booths
Withdrew from Aaray….No choice ..
• Lehman brothers…
• Satyam…
• Subhiksha
Financial Tsunami.. No money in the market
Everything Collapses…
•No Money
•No manpower
•No Stores
Yet … Vadapav Survives…
Explorations-To tier II cities….
75 stores in 18 months
• Nashik
• Dhulia
• Jalgaon
• Ahmednagar
• Malegaon
• Loni
• Aurangabad
• Jalna
• Nanded
• Latur
• Beed
• Ambejogai
• Parbhani
Parbhani
Nanded
Nashik
Shirdi
Jalgaon
ItwariNagpur
Chandrapur Akola
Yeotmal Pulia
Barsi Pusad
Kolhapur Rajarampuri
Bangalore
Gandhibazaar VV Puram
BanarghattaMahadeopur
Banglore
Bangalore - Sarjapur
Coimbatore
Hyderabad
Sindhi Colony SR Nagar
INDORE MEHDIPATNAM - HYD
BHOPAL
Delhi
Lucknow
Some New Stores
Frazer Town - Bangalore
Frazer Town - Bangalore
Jaksandra - Bangalore
Jayanagar 4th Block - Bangalore
Kathriguppe - Bangalore
Kathriguppe - Bangalore
Kengeri - Bangalore
Kondapur - Hyderabad
Lucknow- UP
Lucknow- UP
Raipur –Chattisgarh
Santhom - Chennai
Simoga - Karnataka
Tirupathi - Andhra Pradesh
Surat- Gujarat
White Field Bangalore
GOLI FOOTPRINTS… Across India
310+ STORES
72 CITIES
18 STATES
Our Products Evolved….
Goli Vada Pav
Goli Schezwan Vada Pav Goli Cheese Vada Pav
Goli Mix Veg Vada Pav
Goli Alu Tikki Vada Pav
Goli Masala Vada Pav
Goli Cheese Ungli
Goli Makkai Palak Vada Pav
Goli Sabudana Vada’s
Exploring Marketing.. Zero cost way
GOLI Buzz…
• www.goligyancom.blogspot.com
• www.youtube.com/golivadapav
Exploring Marketing.. Zero cost way
GOLI Buzz…
Goli Google
Exploring Marketing.. Zero cost way
GOLI Buzz…
Goli Google
Exploring Marketing.. Zero cost way
GOLI Buzz…
Exploring Marketing.. Zero cost way
GOLI Buzz…
IN FILM BRANDING
Exploring Marketing.. Zero cost way
GOLI Buzz…
Exploring Marketing.. The Jugad way
GOLI Buzz…
The Vada pav Story -- TiE
GOLI Buzz…
A new horizon…..
Vada pav meets TATA !!!
The Vada pav Story -- TiE
GOLI BUZZ…
A new horizon…..
Tata’s… Infosys… Goli…
The Vada pav Story -- TiE
GOLI BUZZ…
The Vada pav Story..100 Talks across India
GOLI BUZZ…
The Vadapav Story….. 100 Talks across India
Mgmt Colleges
GOLI BUZZ…
The Vada Pav Story.. 100 Talks across India
– Idea summit
GOLI BUZZ…
The Vada Pav story.. .. 100 Talks across India
– le-meridian
GOLI BUZZ…
The Vada pav story.. 100 Talks across India
Asia Conference
GOLI BUZZ…GOLI BUZZ…
The Vada pav story.. 100 Talks across India
– TiE Delhi
GOLI BUZZ…
The Vada pav story.. 100 Talks across India
ISB case study
GOLI BUZZ…
William & Mary EMBA Students from US visit Goli
GOLI BUZZ…
The Vadapav Story
IMD Switzerland case study
GOLI BUZZ…
The Vadapav Story
IMD Switzerland case study
GOLI BUZZ…
The Vadapav StoryIMD Switzerland case study
GOLI BUZZ…
The Vadapav StoryIMD Switzerland case study
GOLI BUZZ…
IMD-Switzerland
The Vadapav StoryHBR case study
GOLI BUZZ…
Financial Times-London
GOLI BUZZ…
Making of a crorepati from Vada Pav Business…..
GOLI BUZZ…
GOLI BUZZ…
GOLI BUZZ…
GOLI BUZZ…
GOLI BUZZ…
GOLI Buzz goes…..International
• New Jersey Radio (EBC).. Talks on Goli Vadapav
• International documentary by Bloomberg UK
• In their documentary, ‘Three Home Grown Brands” Goli featured along with Bajaj & Godrej
GOLI BUZZ…
With Pepsi co-branding
GOLI BUZZ…
The brand Mumbaistands on two pillars….
VADAPAV
BOLLYWOOD
GOLI Man….
KYA GOLI DE RAHA HAI….
18 states
72 cities
310 + stores
10 crores plus units of Vada Pav sold
200 crs + Brand value
The Investor Ventur East invests in Goli Vada Pav
Goli Vada PavBagged the
Golden Spoon
Award by Coca Cola for
the Most admired Food
service chain of Indian
Origin twice in a row….
Goli Vada Pav6th largest fast food
chain in India.
Goli Vada Pavamongst the first 20 best fast food chain
in the World.
Picture AbhiBaki
hai…..Mere Dost
