Making brand of Making brand of VADA PAV CHAINVADA PAV CHAIN

AGENDAAGENDA INTRODUCTION BUSINESS OPPURTUNITY INVESTMENT STRANGTH WEAKNESS OPPTUNITY THREAT COMPITITION INDIRECT COMPITITION MARKETING MIX SEGMENTATION TARGET POSITIONING DIFFERETIATION

INTRODUCTIONINTRODUCTION

Vada pav (Marathi: वडा� पा�व), sometimes spelled wada pav, is a popular vegetarian fast food dish native to the Indian state of MAHARASHTRA. It consists of a batata vada sandwiched between two slices of a pav. The

compound word batata vada refers In Marathi to a vada made out of batata, the latter referring to a potato. Both words batata and potato have their origin in Spanish patata. Pav refers to bread (or bun), the Marathi word

having its origin in Portuguese pão VadaPav is the quintessential snack of a local Mumbai person (Mumbaikar).

The cheapest and most easily available snack – all railway stations and every ‘galli‘ or street would have at least a couple of vadapav stalls – it’s imbibed

in the food culture of the city

So, what exactly vada pav is……….So, what exactly vada pav is……….

The vada is made from mashed potatoes seasoned by a tempering of mustard seeds, ginger, green chillies, curry leaves and turmeric. This potato mixture is then made into tiny balls, coated in a batter of gram flour and deep-fried until crisp, golden-yellow vadas are obtained. The aroma of the vadas being fried can

never go unnoticed by anybody

Why only vada pav

Finger food - no plates, no spoons, no tables, no chairs.Mobile food – walking, talking, standing, travelling, shopping.Universal appeal – potato, wheat & spices.Food for the masses – economic pricing, convenient fast food.

BUSINESS OPPORTUNITYBUSINESS OPPORTUNITY

In today's fast moving world importance of food like vada pav has increased.

Everyone wants the fast food as they don’t have time and vada pav is the better option.

And due to its taste it becomes favorite food of every one. “bhai ek wadpav dena" "Mitha chatani thoda jada dalna" " bhai.. fry kiyahua mirchi hai kya” Are the common words among us. The vada pav is also known as ‘Garibon Ki Pav Bhaji’. Priced

at Rs.3.00-Rs.8.00. and every one can afford it.

Battered and fried spicy mashed potato balls.Battered and fried spicy mashed potato balls.

Taken at: Share bazaar, Mumbai, IndiaTaken at: Share bazaar, Mumbai, IndiaVadapavVadapav

Bindaas – Jhakaas – TimepassBindaas – Jhakaas – Timepass

Vada pav form a breakfast for many of the local people of Maharashtra. It is a snack sold nearly everywhere in Maharashtra. The snack is often served at breakfast and at tea time in many of the region's small eateries. On long distance trains, it is sometimes served as well. Many railway station is famed across India for the vada pavs available from vendors on the platforms

This is the business which require less investment and gives higher returns in small time.

This returns could be further invest for growth of business.

INVESTMENTINVESTMENT

Initial investment is lessPlaceMachinery ManpowerRaw material

STRENGHTSTRENGHT

WEAKNESSWEAKNESS

OPPORTUNITYOPPORTUNITY

THREATTHREAT

CompetitionCompetition

NEW PLAYER

INDIRECT COMPTITIONINDIRECT COMPTITION

MARKETING MIXMARKETING MIX

PRODUCTPRODUCT

Core product- VADAPAVProduct Variation: Variety in products

Chole vada pavVada usalCheese vada pavcontinuously innovation of products

PRIZEPRIZEThe most important part of marketing mix Price determines profit of the productPricing decisions should take into

account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing

• Special offer such as happy meal ,Value meal

Combo meal

Prize for simple vadapav is 6 rupees.

For various types prizes varies accordingly

e.g. for cheese vada pav prize is 10.00 rupees

Or for shezwan vada pav its 20.00rupees

PROMOTIONPROMOTION

PLACEPLACE

Fully owned outlets :- Directly selling from main shop

Franchise owned outlets that does selling from different places

Product should be available to the customer at the right place, at the right time and in the right quantity

Offers hygienic environment good ambience and great service

PACKAGINGPACKAGINGPackaging should be attractiveShould be hygienicShould be simple to openDurable

Summary of marketing mix

Product

Prize Promotion

Place Packaging

Functionality

Appearance

Quality

Brand

Service/

Support

List price

Discounts

Allowances

Channel members

Channel motivation

Market coverage

Locations

Service levels

Easily accessible

Hygienic

Home delivery

Attractive

Hygiene

Simple

Durable

Clean

SEGMENTATIONSEGMENTATION Demographically :-

1]Cater to kids

2] youth

3]Urban upper & Middle class families.

Geographically :-

1]Mostly in urban towns and cities

2]Later to be open in 2 and 3 tiers cities

3]Mostly situated near station, malls, school, college, dependent franchises, commercial places like office areas etc.

Psychographic:-

1]Place to sit comfortably and having some conversation

2]Place for Business

TARGETING POSITIONIG TARGETING POSITIONIG DIFFERENTATIONDIFFERENTATION

TARGET MATKETS Initial focus on Metros, Malls, Multiplex, stations & colleges, business town

(like nariman point, BKC) Exposure to verity in vada pav. Target people is younger people. (office, college, school, worker.)

All Income Groups.

POSITIONING “Bindaas – Jhakaas – Timepass” “Quality hai to sirf … vada pav hai.” “You test it…. you love it”

DIFFERENTATION Highlighting Brand, Food & Variety Quality Test

CONCLUIONIn today's world everyone is in

hurry and busy. No one is having time to even have food. Everyone is looking out for fast food. And vada pav is the best option for them as every one loves vada pav. If given good quality and hygiene vada pav can make good business

Bibliography

www.google.comwww.jumboking.comMarketing management book by

Philip Kotlarwww.scribe.comwww.goli.com

Thank you