The Use of Social Media in Business part 2
7
THE USE OF SOCIAL MEDIA IN BUSINESS PART 2
-
Upload
roberto-pavez -
Category
Social Media
-
view
213 -
download
0
Transcript of The Use of Social Media in Business part 2
![Page 1: The Use of Social Media in Business part 2](https://reader035.fdocuments.us/reader035/viewer/2022070512/589d9bea1a28abfb3d8b5baf/html5/thumbnails/1.jpg)
THE USE OF SOCIAL MEDIA IN BUSINESSPART 2
![Page 2: The Use of Social Media in Business part 2](https://reader035.fdocuments.us/reader035/viewer/2022070512/589d9bea1a28abfb3d8b5baf/html5/thumbnails/2.jpg)
AGENDA
Class #1
Introduction DefinitionProjectionsDiscussion 1
Class #2
Social Media Time Line
Social Media Classification
Drivers Study CasesDiscussion 2
Class #3
BenefitsIssuesSocial Media
ManagementSocial Media
Management Skills Discussion 3
![Page 3: The Use of Social Media in Business part 2](https://reader035.fdocuments.us/reader035/viewer/2022070512/589d9bea1a28abfb3d8b5baf/html5/thumbnails/3.jpg)
HISTORY OF THE SOCIAL MEDIA
![Page 4: The Use of Social Media in Business part 2](https://reader035.fdocuments.us/reader035/viewer/2022070512/589d9bea1a28abfb3d8b5baf/html5/thumbnails/4.jpg)
SOCIAL MEDIA CLASSIFICATION
![Page 5: The Use of Social Media in Business part 2](https://reader035.fdocuments.us/reader035/viewer/2022070512/589d9bea1a28abfb3d8b5baf/html5/thumbnails/5.jpg)
DRIVERS TO USE SOCIAL MEDIA IN BUSINESS
![Page 6: The Use of Social Media in Business part 2](https://reader035.fdocuments.us/reader035/viewer/2022070512/589d9bea1a28abfb3d8b5baf/html5/thumbnails/6.jpg)
STUDY CASES
![Page 7: The Use of Social Media in Business part 2](https://reader035.fdocuments.us/reader035/viewer/2022070512/589d9bea1a28abfb3d8b5baf/html5/thumbnails/7.jpg)
DISCUSSION 2
Go to YouTube and find one interesting case where companies use social media to engage with the customer and please share the video and your thoughts.