Embracing Social Media Part 1
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Embracing Social Media
Parlerai Inc.www.parlerai.com
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•Alexander Graham Bell invents the telephone.
1876•offers
the patent to Western-Union for $100,000.
Bell wants to sell
•An "idiotic" idea of having a phone in every city in America!
•"This 'telephone' has too many shortcomings to be seriously considered as a means of communication. “
•“The device is inherently of no value to us.”
Western Union Declines
Background
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Then and NowDescription Then & Now Now & Future
Devices Books, Letters, Paper, Phones Computers, SmartPhones, Kindle
Media Written documents, Telephone, Radio, Television
Email, Instant Messaging, Text Messaging, Video Conferencing, Voice Recognition, Text to Speech, Speech to Text
Information Newspaper, Radio, Television Blogs, Web Sites, RSS
Entertainment Live, Theaters, TV YouTube, iTunes, TiVO, Mommy Bloggers, Social networks
Timeliness Scheduled, Limited On Demand, Immediate
Selection Limited, Controlled Infinite, Uncensored
Modes Single Multimode
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Assistive Technology
Web 2.0 Technology
Touch Screen
Consumer Driven Services
Social Networks
Trends in Society
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Assistive Technology• Technology is changing faster than Assistive Technology
• Apple iPhone, Google Droid• Google Chrome, Google Talk, Google Voice
• Many users with disabilities are barred from choosing inexpensive, off-the-shelf technologies
• Government and Insurance are not keeping pace• NY Times Article
•Government insurance requires PC makers to block any non-speech functions
• Roger Ebert•Film critic Roger Ebert gave Apple’s VoiceOver technology two thumbs up in allowing him to
communicate after losing his voice to cancer surgery,•But said his health insurance would only offer to cover an $8,000 device that didn’t work
nearly as well.
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Web 2.0 TechnologyWhat is it?
• Web 2.0 sites allow users to interact with other users
• It is a type of Web site that –– Facilitates information sharing– Encourages collaboration– Is interactive– Provides interoperability– Allows user defined design– has user generated content
Examples
Web-based communities
Web applications
Social networking
Video sharing
Wikis Blogs
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Touch Screen Computing• The touch screen market for mobile phones is expected
grow significantly– Last year (2008)
• Penetration for mobile devices was 15.8 percent• Representing a $900 million market
– By 2015• It is expected to grow to 40 percent• Representing a $3 billion year industry
• Multi-touch is growing– Due to iPhone’s popularity– Windows 7 will support multi-touch
Source: DisplaySearch 2009
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Consumer Driven Services
Products
Popu
larit
y
Availability of Information
Limitations of organizations
Cost Pressures
(UN)Availability of Care
Liability
“The Long Tail”
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An Evolution to Social Networks
• Yahoo, 1994• Google, 1998
Information
• AOL (email), 1993• AOL (IM), 1997• Vonage, 2001• Skype, 2003
Communication
• Amazon, 1994• Ebay, 1995• E-Trade, 1996
Commerce
• Napster, 1999• iTunes, 2003• Flickr, 2004• YouTube, 2005
Entertainment
• Friendster, 2002
• MySpace, 2003• Facebook, 2004
Social Networking
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The Vision of Parlerai
Ubiquitous• Mobile Phones• Smart Devices• PCs and Computers
Any Media• Graphical• Video• Audio
Multimode• Click to call• Video Conferencing
Collaborative• Information sharing• Data Sharing
Interactive• Unified Messaging• Symmetric• Asymmetric• Broadcast
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Parlerai Features
11
Image based user interface that transitions with the needs of a child. Provides easy access to necessary personal and motivating media.
Image based messaging platform allowing online social interaction for children with special needs.
Consistent and personalized data collection providing essential social and health related benefits.
Empowers parents with data for educational, developmental and medical meetings.
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Parlerai Functions
12
Simple Calendar to keep up to
date
Profile of the child to share with others
Library of multimedia for all users
Your child’s network
controlled by you
Text / email messaging
for members of your
network
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Conclusions
Communities of interest will
continue to grow
Service, not the device, is the key
Competition in this field will grow
People are becoming their own
advocates
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Jon Erickson
Web – http://www.parlerai.com
Email – [email protected]
Blog – http://jon-erickson.blogspot.com
(GoogleVoice, Twitter, Facebook, LinkedIn)
Work – 781-378-2276
Mobile – 617-835-3940
Skype – jae2964
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Harnessing the Power of the Internet for Children with Special Needs