The Truth About Social on Mobile 2014
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THE STATE OF SOCIAL ON MOBILE DEVICES 2014
description
Mobile and social go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find interesting. At Onswipe, we have the 4th largest audience in the US on iOS according to comScore, which gives us valuable insights into how people are using social sharing. WE’LL ANSWER QUESTIONS SUCH AS: - Is Twitter growing? - How big is Pinterest really? - What content gets shared the most? What time of day are articles shared the most?
Transcript of The Truth About Social on Mobile 2014
THE STATE OF SOCIAL ON MOBILE DEVICES
2014
& go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find in-teresting. At Onswipe, we have the 4th largest audience in the US on iOS according to
comScore, which gives us valuable insights into how people are using social sharing.
WE’LL ANSWER QUESTIONS SUCH AS:
Is Twitter growing?
How big is Pinterest really?
What content gets shared the most?
What time of day are articles shared the most?
WHO OWNS SOCIAL?
0
10
20
30
40
50
60
70
80
others
71.34%
16.11%
6.09%3.67%
1.63% 1.15%
% O
F T
RA
FF
IC C
OM
ING
FR
OM
SO
CIA
L S
OU
RC
E
0.464%
0.293% 0.288%
0.188%
0.096% 0.086%
0.046%
THE UP&COMERS
0.0
0.1
0.2
0.3
0.4
0.5
% O
F T
RA
FF
IC C
OM
ING
FR
OM
SO
CIA
L S
OU
RC
E
TWITTERGROWTH
0%
1.5%
3%
4.5%
6%
Jul 2
012
Aug 2
012
Sep 2
012
Oct 2
012
Nov 2
012
Dec 2
012
Jan
2013
Feb 2
013
Mar 2
013
Apr 2013
May 2
013
Jun
2013
Jul 2
013
Aug 2
013
Sep 2
013
Oct 2
013
Nov 2
013
% O
F T
RA
FF
IC C
OM
ING
FR
OM
TW
ITT
ER
Dec 2
013
Jan
2014
FACEBOOKGROWTH
1%
4%
7%
10%
13%
% O
F T
RA
FF
IC C
OM
ING
FR
OM
FA
CE
BO
OK
Jul 2
012
Aug 2
012
Sep 2
012
Oct 2
012
Nov 2
012
Dec 2
012
Jan
2013
Feb 2
013
Mar 2
013
Apr 2013
May 2
013
Jun
2013
Jul 2
013
Aug 2
013
Sep 2
013
Oct 2
013
Nov 2
013
Dec 2
013
Jan
2014
12345
678910
CONTENT MOST LIKELY TO BE SHARED
Politics
Fashion/Style/Beauty
Health
Men’s Lifestyle
Business/Finance
Tech
Multicultural
Women’s Lifestyle
News/Information
Entertainment/Music/Celebrity
THE BEST TIME OF DAYFOR SHARING
12 a
m2
am4 a
m6 a
m8
am10
am
12 p
m2
pm4pm
6pm8p
m10
pm0.0%
2.0%
4.0%
6.0%
8.0%
% O
F C
ON
TE
NT
SH
AR
ED
ENGAGEMENT
3:57
6.45
DIRECT/SEARCH
Pageviews per Visit
2:14
3.44
SOCIAL NETWORKS
11:16
15.43
Visitors whoSHARE CONTENT
Time on Site
Visitor Source: Visitor Source:
