1. Screen Matters TheatricalTrailers

2. Give audience information about a film they have not seen yet. Establish the films genre, plot and characters. Entice an audience to want to see the film. To work in collaboration with a poster campaign for a new film. What is the aim of a trailer? 3. What are the conventions of trailers? 4. What are the conventions of trailers? 5. EXAMPLETAG LINE 6. The Conventions Unpacked The Company Logo The company logo is a feature of the trailer and is used to show audiences the institution that has produced/distributed the film. Companies will often adapt the logo to fit in with the genre of the film. This can indicate to the audience the tone of the film they are seeing. ORIGINAL LOGO ADAPTED FOR HARRY POTTER ORIGINAL LOGO ADAPTED FOR SHUTTER ISLAND 7. The Conventions Unpacked The Structure - Strong Opening interesting, engaging - Climax combination of music and visuals - Strong Closing leave the audience wanting more (e.g. funny quote, cliff hanger) 8. TASK 5 TRAILER STRUCTURE 9. The Conventions Unpacked The Visuals - Important scenes, often genre specific (e.g. car chase in an action film) - Introduce characters (protagonist, antagonist, other important characters) - Introduce central conflict/moral dilemma - Highlights from the film (e.g. funniest jokes in a comedy film) with fast paced editing - Must convey the theme/mood of the film (e.g. mise-en-scene, lighting) 10. The Conventions Unpacked The Sound - Combination of diegetic (e.g. dialogue, explosions) and non-diegetic (e.g. soundtrack) - Dialogue: usually most important/emotive/intriguing/comedic/romantic/menacing lines - Compliments the theme/mood of the film (e.g. pop music in a romantic comedy, lyrics that relate to the storyline/action) 11. TASK 6 SOUNDTRACK 12. The Conventions Unpacked The Voiceover - A narrator to give details of the film - Sets the tone for the film The most romantic comedy youll see all year. Just when they thought the nightmare was over... Youll laugh out loud! Experience a new kind of fear 13. The Conventions Unpacked How the voiceover works Ignites emotion in the viewer: Experience a new kind of fear they will find hope where they least expect it! Tells audience of previous works: Gives us information about important production personnel such as the director and producer and their previous work. From the people who brought you Universal Pictures presents 14. YOURVOICEOVERTASK: 1. In pairs, choose one of the trailers on G: Drive. 2. Watch the trailer without sound. 3. Based on the vision, write a voiceover script for the trailer. POINTSTO CONSIDER: - Who is your target audience? - What sort of voice would you use?Why? - What sort of vocabulary would you use?Why? - What should you say about the story that will make people want to see the film , but not give the entire plot away? - Your script should have a powerful beginning and ending. 15. The Conventions Unpacked The Text/Titling Names of actors Name of director Production company Name of film The tag line Website Release date Awards Credits -Title font adapted to suit tone/genre of the film. - Inter-titles can be used to help tell the story. -They can add a more serious tone to the film. 16. The Conventions Unpacked The Stars Just like product placement is important in advertising, star placement is important in film trailers.The introduction of certain stars in the trailer can not only be used to sell the film but also introduce the type of film the audiences expect to see based on existing knowledge of the star. The stars presence may be reinforced through voice over or inter-title. 17. TASK 4 CONVENTIONS Completeactivityonwebsitefirst! DoaPRINTSCREENwhenfinishedandpasteinaWord Doc.