STRUGGLES

The Top 7 Content Marketing

AND HOW TO TACKLE THEM

QUANTITY

SILOEDTEAMS

TALENT

ANALYTICS

VARIETY ENGAGEMENT

THESE DAYS, MARKETERS ARE CREATING ATON OF CONTENT...

NOWEPIC

THAT'S SERIOUSLY

BUT MANY LACK A PROCESS FORCREATING, MANAGING ANDPUBLISHING THAT CONTENT

So it's not doing themmuch good. (Sad face).

Just 42% of marketers say they're effective at 

content marketing.*

* "B2B 2014 Content Marketing Benchmarks andTrends." CMI, October 2013.

FREAKING OUT WON'T GET YOU FAR

HELP!

Even though you'rebombarded by digital channels.

BUILDING A SOLID CONTENTMARKETING WORKFLOW IS THE BESTWAY TO CALM THE CHAOS

And we've got tips onhow to do it...

BUT FIRST, LET'S TACKLE THE 7 TOPCONTENT MARKETING STRUGGLES

Ready?

Who are we kidding? YOU WERE BORN READY.

#1 "I'M NOT PRODUCING ENOUGHCONTENT"

It's hard to keepyour contentoperation hummingwithout a lot ofnew ideas...

?

REPURPOSE YOUR CONTENT Break out one content idea into 

supporting assets.

SOLUTION

#3 "I DON'T KNOW HOW TO MEASURESUCCESS"

You want to know the ROI of your content, but you don't know which metrics matter.

TRACK THESE FOUR AREAS

1. Production: #of assets, types of content2. Engagement: shares, bounce rate3. Performance: visits, page views, referrals,content score4. Conversions: downloads, subscribers, etc.

SOLUTION

#4 "I DON'T HAVE A LARGE ENOUGHVARIETY OF CONTENT"

Your content will grow stale if you don't address a variety of topics.

IDENTIFY THEMES THAT ALIGNWITH DIFFERENT AREAS OFYOUR BUSINESS

Ask stakeholders to suggest topics based on user data, business goals, and customer pain points.

Use those different topics to inform your content.

SOLUTION

#5 "MY COMPANY HAS TOO MANY SILOS"

Siloed teams = content mayhem.

COLLABORATE EARLY AND OFTEN

Gather leaders from everydepartment to decide on contentthemes, goals, and approval structures.

SOLUTION

#6 "I DON'T KNOW HOW TO FIND THERIGHT TALENT"

Content marketing is apretty new field. Skill setsare hard to describe,much less recruit.

LEARN THE CHARACTERISTICSTHAT MAKE UP A STELLARCONTENT TEAM

Check out our completehiring handbook. We madeit just for you... 

click here

SOLUTION

#7: "I DON'T KNOW WHEN APIECE OF CONTENT IS FINAL"

"Approvers" swoop in atthe last minute to stall acampaign launch.

PUT AN APPROVAL PROCESS INORDER AND STICK TO IT

Follow these steps:1. Propose an approval process2. Get stakeholder sign-off3. Document the approvalprocess4. Share it with your team5. Follow it

SOLUTION

FEELING A LITTLE BIT BETTER?

You have some tools to tackle yourcontent marketing woes...

Ready to take the next step?

DOWNLOAD THIS WORKFLOW GUIDE

Learn how to:

Streamline tasks andapprovalsStrategically repurposeexisting contentIdentify and assign rolesand channels

GET YOUR COPY

THANKS FOR READING!