MARKETING TO MILLENNIALS

MILLENNIALS

Who Are They?

•  A.K.A. GenY/iPad Generation •  Born between 1981-1997 •  Raised in dual income or single parent households •  Financially Cautious – anxious about money but

aspire to be responsible with it •  Tech Savvy •  Community Minded/Service Oriented

MILLENNIALS

What Do They Believe?

•  Integrity: Looking for businesses who have values which are close to their own.

•  Genuine: They expect transparency and don’t tolerate phonies.

•  Supporting the Common Good: They are optimistic and believe in the possibilities that come with change.

MARKET TO THEIR BELIEFS •  Publicize your corporate values

MARKET TO THEIR BELIEFS •  Publicize your corporate values •  Be open about your bank, your products and

services. What you see is what you get mentality

MARKET TO THEIR BELIEFS •  Publicize your corporate values •  Be open about your bank, your products and

services. What you see is what you get mentality •  Communicate your global & community outreach

efforts

MILLENNIALS

How Do They Make Purchasing Decisions?

•  Recommendations from friends and peers •  Social Media •  Online reviews •  User generated content on websites

MARKET WHERE THEY DECIDE •  Implement a referral program for your existing

customers

MARKET WHERE THEY DECIDE •  Implement a referral program for your existing

customers •  Promote the life stage benefits your products

provide

MARKET WHERE THEY DECIDE

•  Implement a referral program for your existing customers

•  Promote the life stage benefits your products provide

•  Ask for, capture and use customer reviews/comments

MARKETING TO MILLENNIALS

APPEAL TO THEIR LIFE STAGES AND PROVIDE SOLUTIONS

FOR THEIR STRUGGLES

•  70% of Millennial students graduate with an average loan debt of $28,950

•  70% of Millennial students graduate with an average loan debt of $28,950

•  Average VantageScore of 625

•  70% of Millennial students graduate with an average loan debt of $28,950

•  Average VantageScore of 625 •  Starting families

•  70% of Millennial students graduate with an average loan debt of $28,950

•  Average VantageScore of 625 •  Starting families •  On the path to Homeownership

MARKETING PLATFORMS

•  Millennials touch their smartphones 45/per day and use 2 different devices on a daily basis

Website/Apps Must Be Optimized For Mobile

•  Millennials touch their smartphones 45/per day and use 2 different devices on a daily basis

•  Most internet use/research is done on a smart device

Website/Apps Must Be Optimized For Mobile

•  Millennials touch their smartphones 45/per day and use 2 different devices on a daily basis

•  Most internet use/research is done on a smart device •  They expect the experience to be the same across all

channels

Website/Apps Must Be Optimized For Mobile

•  Choose the channels they use and be there in a genuine way: Facebook, Instagram, Pinterest

Social Media

•  Choose the channels they use and be there in a genuine way: Facebook, Instagram, Pinterest

•  Create goals and strategies BEFORE posting

Social Media

•  Choose the channels they use and be there in a genuine way: Facebook, Instagram, Pinterest

•  Create goals and strategies BEFORE posting •  Hyper-target content: re-marketing, look alike

audiences

Social Media

•  They accept that some types of personal information will be collected and are willing to supply addresses IF that means they will receive relevant offers & information

Email and Snail Mail

•  They accept that some types of personal information will be collected and are willing to supply addresses IF that means they will receive relevant offers & information

•  Email: Email blast will likely be ignored unless they are already a customer.

Email and Snail Mail