The Student Room
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Student Room's slides from Meet the Communities event.
Transcript of The Student Room
The Student Room About us
* 2.8 million unique users a month*
* The Largest Student Community in the World**
* 500,000+ Registered Members***
* Primarily 14 – 24 year olds from the UK
* 27,000+ Forum posts per day***
* Fully Moderated by a Team of 50+ Volunteers
* Where students come for Support and to inform their _decisions – big and small
* Collaborations with BIS, DWP, DfE, Cabinet Office, Home _Office, DoH, COI, Directgov
* Google Analytics Jan 2010, ** Google Trends July 2010, *** Internal site stats Sept 2010
Case study – Mature Student Resource, BIS & Directgov Feb 2009
In Feb 09 BIS wanted to give online support to adults looking to enter Higher Education as Mature Students. They commissioned The Student Room to deliver the project...
Some benefits of working with The Student Room:
* We understand the audience - Consultation with BIS and the student community
* Propagation of User Generated Content
* Ready made community = cost savings and less headache
* Sustainable with a life beyond the campaign expiration
The Results
* 82,743 views to the portal page to date
* 150 user generated case studies with more added each month
* 900 posts into the mature student forum per month
* Average time on the page – 1:46
“Of all the projects I worked on at BIS, this is the one I am still most proud” Steph Gray – Former Head of Digital Engagement, Department for Business, Innovation and Skills (BIS)
www.thestudentroom.co.uk/maturestudents
Case study – 21 Day Challenge, DWP & Directgov Aug 2010
In Aug 2010 DWP wanted to provide careers advice to young job seekers. They worked in partnership with The Student Room to deliver the project...
Some benefits of working with The Student Room:
* A flexible platform with a young brand for hosting the campaign
* Joint planning with DWP and good comms throughout
* Implementation and ongoing posting (the donkey work...)
* Joint press and promotion across social media mutually beneficial
* Sustainable with a life beyond the campaign expiration
The Results
* 53,275 visits to the main page and discussion threads
* 73 Posts into the 21 Day Challenge forum
* 3,304 clicks from The Student Room to Directgov
* Average time on the page – 1:46
“by hosting our 21 Day Jobs Challenge on The Student Room we were able to reach exactly the audience we needed and the team at TSR have been flexible and smart in their implementation.” Alistair Reid - DWP Communications
www.thestudentroom.co.uk/21daychallenge
Thank You
Jamie O’Connell
Marketing Director
Phone: 01273 624 948
Mobile: 07825 795 707
Claudine Love
Commercial Director
Phone: 01273 624 948
Mobile: 07787 437 156
