The Student Journey towards Employability - Amazon...
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The Student Journey towards Employability NASES January 2015 Charles Hardy Education Engagement Lead LinkedIn
Transcript of The Student Journey towards Employability - Amazon...
The Student Journey towards EmployabilityNASES
January 2015
Charles HardyEducation Engagement Lead
� So why LinkedIn?
� The 3 Pillars of LinkedIn Success
– Identity
– Network
– Knowledge
� The Employer Perspective
� The Power of Data – the LinkedIn Alumni Tool
2
Today’s agendaToday’s agenda
“Facebook for old
people!”
3
“Professional
= Scary old stuff!”
“I have nobody in
my network.”
“It costs money,
right?”“You join
LinkedIn when
you have a job.”
“I have nothing to put
in my profile.”
4
I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s an great photo of my donut
This is where I eat donuts
Here’s a donut recipe
I’m listening to “Donuts”
I’m a Google employee
who eats donuts
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• My skills include donut eating
• I’m qualified in donut making
• I work in the donut industry
• I’m passionate about the future of donuts
• I’m connected to donut experts
• Here’s a video / photo / recipe on donuts
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The World’s Largest Professional Network
332,000,000+ members
9M+
Canada
100M+
USA
18M+
Brazil
6M+
Australia
98M+
EMEA
27M+
India
3M+
South Africa
3M+
Turkey
7M+
Italy8M+
France
6M+
Spain
5M+
NL17M+
UK
1M+
U.A.E
1M+
Sweden
6M+
Mexico
5M+
China
3M+
Russia
5M+
DACH
1.8M+jobs
332M+
©2014 LinkedIn Corporation. All Rights Reserved.
UK professionals
3.5M+active company profiles
150+industries
Executives from every
FTSE 100
60K+college and university alumni groups
company
40M+students and recent grads
17M+
professionals
LinkedIn globallyLinkedIn globally
Choosing
a
Direction
Getting
There
Choosing education
or employment
Choosing the right
course & university
Research
Postgraduate study?
Alumni Network
Optimise Success
Internships
Choosing career &
finding 1st job
Creating first profile
School
University
Employment
#intalent
LinkedIn for Students: Provide help at every milestone LinkedIn for Students: Provide help at every milestone
� To help them get hired– Search opportunities and be sourced by employers
– Sell their capabilities and potential
– Network for opportunities
– Gather intelligence
� Employability – your university’s brand
� Tracking – data on graduate destination and career paths
� Engagement – with your students/alumni - now and in future
Why do You want Your students on LinkedIn?Why do You want Your students on LinkedIn?
LinkedIn Confidential ©2013 All Rights Reserved
Why join LinkedIn?
To move the odds in your
favourH
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Coaching students
The 3 Pillars of LinkedIn Success
Coaching students
The 3 Pillars of LinkedIn Success
What you knowWho you knowWho you are
Your Identity
Who you are
1. Be FOUND 2.Be GREAT
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Register: Registering for LinkedIn is fast and free!Register: Registering for LinkedIn is fast and free!
Build your profile: Add a professional photoBuild your profile: Add a professional photo
Members with a profile
photo receive 14x more
profile views
Build your profile: Add a professional photoBuild your profile: Add a professional photo
Build your profile:
Tell people what you’re passionate about
Build your profile:
Tell people what you’re passionate about
Think Keywords
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Business graduate 2015 / SAP Finance experience /
Working towards Finance Markets career
Build your profile:
Tell people what you’re passionate about
Build your profile:
Tell people what you’re passionate about
Express your aspirations�
Your Summary
This is your Elevator Pitch
Your Summary
This is your Elevator Pitch
Build your profile:
Show off your experience and qualifications
Build your profile:
Show off your experience and qualifications
22Skills and Endorsements contribute to elevation in the search results.
Your Skills & Endorsements
Showcase your capabilities and elevate yourself
Your Skills & Endorsements
Showcase your capabilities and elevate yourself
23Recommendations contribute to elevation in the search results.
Collect Valued Recommendations
From the right people
Collect Valued Recommendations
From the right people
David Xiao
1
2
3
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Complete your
Profile!
100% complete
profiles are 40x
more likely to
receive
opportunities.
Go for 100% profile completion:
Add and maintain all relevant content
Go for 100% profile completion:
Add and maintain all relevant content
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Manage your settings
Privacy and email controls
Manage your settings
Privacy and email controls
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Manage your settings
Privacy and email controls
Manage your settings
Privacy and email controls
Your Network – not just for
today but for the future
Who you know
2
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The Power of the Extended Network
Friend who goes to
Durham
Aunt who works
for BootsTutor at University
Summer job bossPeople on your
course
Develop your network
Connect with people you know
Develop your network
Connect with people you know
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Netiquette
Start at the profile to
ensure you have the
option to create a personal
message.
Develop your network
Send personalised invitations with context
Develop your network
Send personalised invitations with context
Start at the profile to
ensure you have the
option to create a personal
message.
Develop your network
Send personalised invitations with context
Develop your network
Send personalised invitations with context
Engage your network
Share relevant content to your network
Engage your network
Share relevant content to your network
Use LinkedIn insights to your
advantage
What you know
3
Find the right Group for you
On your
homepage
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Finding the right Group
LinkedIn recommendations based on your profile
Finding the right Group
LinkedIn recommendations based on your profile
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Finding the right Group
Or search for the right Groups – for example
Finding the right Group
Or search for the right Groups – for example
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Finding the right Group
Or search for the right Groups – for example
Finding the right Group
Or search for the right Groups – for example
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Finding the right Group
Definitely join your university Alumni Group
Finding the right Group
Definitely join your university Alumni Group
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• Size can be important – but is not always the best
indicator of quality.
• A healthy group has frequent discussion topics, but
remains focused on topic.
• A lot of spam or agency vacancy posts suggest the group
is badly maintained.
Finding the right Group
Get your Group settings right
Finding the right Group
Get your Group settings right
Employers
on LinkedIn
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Follow Companies / Organisations
where you are interested in working
Follow Companies / Organisations
where you are interested in working
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By Following EY you will receive the latest
insights, updates and opportunitiesH
By Following EY you will receive the latest
insights, updates and opportunitiesH
� Company mission, products and services
� Company culture and employees’ skills
� News about the company, industry and competitors
� Information about the role – search for members already
holding the role / similar roles
� Information about the person interviewing you
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Research companies on LinkedIn
Do you feel an attraction? A connection?
Research companies on LinkedIn
Do you feel an attraction? A connection?
� They can search by anything:
– University
– Field of Study
– Graduation Date
– Keywords
– Groups45
What do youwant to be found
for?
What are the
keywordsyou need in your
profile?
Employers proactively target the people they want
using LinkedIn search tools
Employers proactively target the people they want
using LinkedIn search tools
What about
Jobs?
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Your Profile is critical for quality matching –
again, think Keywords.
Jobs on LinkedIn
Recommended job matches on your Home page
Jobs on LinkedIn
Recommended job matches on your Home page
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Jobs on LinkedIn
Search for jobs, save jobs and searches
Jobs on LinkedIn
Search for jobs, save jobs and searches
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People
Insights?
Search for people in
jobs you aspire to – see
what they say about
their jobs, check out
their career path and
their skills
People Insights - Employees can give a true
indication of the culture and values of a company
People Insights - Employees can give a true
indication of the culture and values of a company
Take a look at alumni from
your university�
Your dynamic alumni dataYour dynamic alumni data
Your dynamic alumni dataYour dynamic alumni data
Your dynamic alumni dataYour dynamic alumni data
Your dynamic alumni dataYour dynamic alumni data
Your dynamic alumni dataYour dynamic alumni data
Your dynamic alumni dataYour dynamic alumni data
Your dynamic alumni dataYour dynamic alumni data
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www.linkedin.com/alumniStudy career paths | Identify contacts & mentors
www.linkedin.com/alumniStudy career paths | Identify contacts & mentors
What should you do next?
1. Help your students onto LinkedIn
2. Team-up – you can’t do it alone!
– Executive leadership
– Work with Careers, your Faculties, Communications and
Alumni Relations:
� To convince students
� To leverage your LinkedIn assets
3. Work with Employers to optimise the use of LinkedIn
from both sides61
What’s Your Dream? - Danielle’s Story
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Find out more:
university.linkedin.com
students.linkedin.com/uk
� LinkedIn Education Resource Centre
– http://university.linkedin.com/
� Careers Services webcast
– https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=2b66b5cf272ba190c8b4d9e18f8b4b35
– Summary of key messages:
� Understand the value of LinkedIn
� Recognise the importance of the profile
� The value of future and extended networking
� Use LinkedIn to research useful information on employers and people including alumni
� Understand how employers use LinkedIn to recruit
� Leverage your University Page
� Use the LinkedIn resources
� UK Student microsite (including videos) - http://students.linkedin.com/uk
� Tools for pre-university students (Rankings, University Finder, Field of Study Explorer, Decision Boards)
– https://www.linkedin.com/edu
– Blog overview - http://blog.linkedin.com/2014/10/01/social-data-better-decisions-for-students/
� UK member videos (see especially second video “Danielle’s story”) - https://imagine.linkedin.com/uk
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