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Getting employability dressed for successNASES Conference
July 2014
Charles HardyHigher Education EvangelistLinkedIn
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Today’s agenda
So why LinkedIn?
The 3 Pillars of LinkedIn Success
The Power of Data – the LinkedIn Alumni Tool
The Employer Perspective
So what next...?
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I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s an great photo of my donut
This is where I eat donuts
Here’s a donut recipe
I’m listening to “Donuts”
I’m a Google employee
who eats donuts
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• My skills include donut eating• I’m qualified in donut making• I work in the donut industry• I’m passionate about the future of donuts• I’m connected to donut experts• Here’s a video / photo / recipe on donuts
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©2014 LinkedIn Corporation. All Rights Reserved.
5
1M+jobs
Some BIG numbers
300M+
UK professionals
3.5M+active company profiles
150+industries
Executives from every
FTSE 100
60K+college and university alumni groups
company
39M+students and recent grads
15M+
professionals
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“Facebook for old people!”
“Professional
= Scary old stuff!”
“I have nobody in my network.”
“It costs money, right?”
“You join LinkedIn when
you have a job.”
“I have nothing to put in my profile.”
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Why join LinkedIn?
To move the odds in your favour…
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Help students at every milestone
Choosing a Direction
Which universities send students to the top law firms?
What are my career options if I choose this degree?
I didn’t know I could get an internship at IBM!
What companies hire the most marketing graduates?
Getting There
Who can give me the inside scoop on this university?
Am I keeping up my skills with students in my field / course?
Who has internships for people like me?
How do I keep in touch with the all the people I’ve met along the way?
CO
LL
EG
E
YE
AR
S
Choosing University
Faculty Engagement
Research
Postgraduate study?
Alumni Network
Success at 1st Job
Internships
Finding 1st Job
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Why get your students onto LinkedIn?
Help your students get hired– Search opportunities and be sourced by employers– Sell their capabilities and potential– Network for opportunities– Gather intelligence
Employability – your university’s brand
Tracking – data on graduate destination and career paths
Engagement – with students/alumni now and in future
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Coaching studentsThe 3 Pillars of LinkedIn Success
What you knowWho you knowWho you are
LinkedIn tools plus “netiquette”
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Your Identity
Who you are
1. Be FOUND 2.Be GREAT
1
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Your Network – not just for today but for the future
Who you know
2
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The Power of the Extended Network
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Use LinkedIn insights to your advantage
What you know
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What you know…Research and intelligence
Industry experts and influencers (via Groups)– Can students join your Alumni Group?
Employer intelligence (via Following Companies)
Culture and role insights (via Employee profiles)
Market intelligence (via Following Influencers & Sectors)
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The Power of DataThe LinkedIn Alumni Tool
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Launch of University Pages on LinkedIn – marrying DATA and BRAND
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Unparalleled graduate destination data
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Unparalleled graduate destination data
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Unparalleled graduate destination data
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Unparalleled graduate destination data
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Unparalleled graduate destination data
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Unparalleled graduate destination data
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The Employer Perspective
AttractSourceEngage
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FREE JOBS!!!
Targeted marketing
ATTRACT
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SOURCEEmployers proactively target/source the talent they need using the LinkedIn Recruiter tool
They can search on ANYTHING:
– University
– Field of Study
– Graduation Date
– Keywords
– Groups
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ENGAGE
Building relationships and brand engagement with the target audience
E.g.– Campus events– Webinars– Groups– Site visits– Internships
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What’s next?
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What’s next for LinkedIn?
Evolve and improve - enhanced tools and resources for Career Services and Students
– With your help
University Pages go Mobile
Exploring Degree Verification partnerships
– e.g. HEAR
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What should you do next?
1. Establish how you get your students to use LinkedIn and provide LinkedIn coaching clinics
2. Work with your Faculties, Communications and Alumni Relations representatives to leverage your LinkedIn assets – University Page and Groups
3. Work with Employers to optimise the use of LinkedIn from both sides
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university.linkedin.com
students.linkedin.com/uk
Thank you.
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The Economic Graph
Mapping every global connection between…