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Our Story

The Story of SPANX: Company Timeline

1998: Bright Idea

• Saracutthefeetoutofherpantyhoseto

looksmashinginhercream-coloredpants.

• SaraisawardedthepatentforFootless

Body-ShapingPantyhoseandbeginsto

developherfirstproduct.

2000: In Production

Saraconvincesamilltomanufacture

her“crazyidea,”andSPANXFootless

Body-ShapingPantyhoseareborn!

2000: Hello Fame!

OprahWinfreydiscoversSPANXFootless

Body-ShapingPantyhoseandplaces

themonthecoveted“Oprah’sFavorite

Things”listfor2000.

2002: More Everything!

• Withastaffofsix,Saraandherdesign

teaminventPowerPanties®,thefirst

legband-free,tummy-minimizing

mid-thighhosieryshaper.

• MamaSPANXMaternityPantyhose

areborn.

2002: Score!

SarahiresLaurieAnnGoldman

tobetheCEOofSpanx,

andtheSpanxteamgrows

to11bytheendof2002.

2004: Famous Friends

• SpanxlaunchesBod-a-Bing!,

acollectionofslimmingapparel.

• Womeneverywherearesinging,

“Bra-llelujah!®”incelebrationofthe

firstall-hosierycomfortbra!

• GwynethPaltrowtoldUSATodaythat

sheworetwopairsofSPANXtoslim

downaftergivingbirthtoherdaughter

Apple.Thiskickedoffastringof

celebrityendorsements,including

Oprah,JessicaAlba,TyraBanks,Julia

Roberts,andmore!

2001: Movin’ On Up…

• Spanxmovesfrom

thebackofSara’s

apartmenttoanoffice

inDecatur,GA.

• SarainventsControl-Top

Fishnetsandcoinsthe

phrase“Nomoregridbutt!”

2003: Rollin’, rollin’, rollin’…

• Spanxmovesitsoffices

toBuckheadinAtlantaGA.

• Spanxtakesitssamegreat

body-shapingdownto

thetoeswiththeaddition

ofAllTheWay

Full-LengthPantyhose.

2002: Honors

• Saraisnamed“Entrepreneur

oftheYearfortheSoutheast

Region”byErnst&Young.

• SpanxlaunchesReversible

Tight-EndTights®.

2003: And Growin’, Growin’, Growin’…

• Spanxgrowsintoateamof18.

• Cheerio!SpanxlaunchesintheUK.

2000: Sara Makes a Sale

• Aftergivingherownpersonalbefore

&afterdemonstration,NeimanMarcus

agreestotestSPANXinseveralstores

andsheplacesherfirstmajororder!

• �Expanding!Spanxexpandsdistribution

toNordstrom,SaksFifthAvenue,

Bloomingdale’s,andothermajor

high-enddepartmentstores.

2004: Nothing Too Trivial!

• Spanxappearedastheanswertothe

TrivialPursuitquestion,“Whatcompany

inventedcontroltopfishnetsand

coinedthephrase‘Nomoregridbutt’?”

• TummiesthankSPANXforHigherPower®,

ahigh-waistedversionofthecoveted

PowerPanties.

2011: Get In On The Action!

• Spanxlaunches

anactivecollectionwith

innovativefeatureslikea

built-inbagel-buster!TM

• Spanxhasmorethan

110employees.

• ThefirsteverSPANXshop

launchesatNYC’s

59thStreetBloomingdale’s!

2005: Spanx Gets “Intimate”

• Spanxaddsintimatestothe

SPANXlinewithHide&Sleek®

andSlimCognito®.

• Spanx,Inc.earnstheAdvertisingAge

“Marketing50”honor.

2006: Give a Damn

SaraBlakelyandSirRichard

Bransonthrowthe“GiveaDamn”

partyonOctober14tolaunch

theSaraBlakelyFoundation,

raisingfundsfor278women

toattendCIDACityCampus

inSouthAfricaandmorethan

$600,000togotothe

SaraBlakelyfoundation.

2007: Pay it Forward!

• SaracreditsOprahasoneof

herbiggestinspirations.Sara

surprisesOprahwithacheckfor

$1,000,000forTheOprahWinfrey

LeadershipAcademyFoundation

inSouthAfrica.

• SaraappearsweeklyonABC’s

AmericanInventorasajudgeand

donates100%ofherearningsto

theSaraBlakelyFoundation.

2004: Reaching Higher

SaraBlakelyiswhiskedaroundtheworld

byFOXTVforVirginfounderSirRichard

Branson’srealityseries“RebelBillionaire:

Branson’sQuestfortheBest.”Sarawalked

awayasfirstrunnerup,winning$750,000

tolaunchherownfoundationdesignedto

helpwomengloballythrougheducation

andentrepreneurialtraining.

2007: Survey Says

• SPANXgrowsto50employees.

• IntheMay2007issueofInStyle,

21percentofwomenpolledsaid

thatSPANXisthebest

body-enhancinginventionever

(tiedwithstretchyjeansand

secondtothepush-upbra!).

2011: The Rear View

TheSpanxRearViewblog

islaunchedgivingSPANX

fansaglimpsebehindthe

seamsatSpanx!

2006: New to the Family

• Spanx,Inc.createsanewbrand,

ASSETS®bySaraBlakely®,acollectionof

shapewear,swimwear,andlegweardesigned

tohelpmorewomenachievetheirown

redcarpetlookforless.Availableat:Target,

JCPenney,LOFT,andspanx.com/assets!

• WhenOprahsaidthatshehad“givenup

pantiesandonlywearsSPANX”onher

showonMay20,2006,wesoldmorethan

20,000pairsofSPANXPowerPanties

thatdayalone!

2009: Shapewear Gets Chic

Withanastounding85employees,

200productsand3,000retaillocations,

companygrowthisontherise.Spanxtakeson

newinitiativesbylaunchingahigh-end,

fashion-drivenshapewearline,

HauteContour®,theDessertofShapewear®.

®

2008 : Bra-llelujah!

Spanxreachesintothenewcategoryof

foundationsandlaunchesBra-llelujah!®

UnderwireContour.Thisrevolutionary

conceptquicklybecomesthenumberone

sellingbraatallretailers.

2008: Final Answer �

• Spanxgrowsto75employeesinJuly

andlaunchesinAustralia.

• SpanxstarredinWhoWantstobeaMillionaire.

“Belovedbymillionsofwomen,Spanxis

apopularbrandof…undergarments.”

Thecontestantgottothe$4,000mark

byknowingherSpanxandevenadmitted

tohavingthemonattheverymoment!

• AccordingtoNPDresearch,theSPANX

SlimCognitoMid-TighBodysuitwas

theNo.1sellinggarmentinintimate

apparelin2008. Moreto com

e!

Our Story

2010: Making a Splash

• InOctoberof2010,Spanx,Inc.

celebratesits10thbirthdaywith

a$100,000donationtothe

AtlantaWomen’sFoundation!

• Aftermanyyearsofdemand,

Spanxbringstheirindustry

expertisetothepooland

thebeachwithswimwear.

• Menareabletojointheparty

withthelaunchofSPANXfor

MenCottonCompressionand

ZonedPerformanceundershirts

andCottonComfortunderwear.

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Sara Blakely, Founder Throughout history, inventors have found inspiration from the strangest places. For Spanx Founder and

Owner Sara Blakely, the inspiration came from VPL (visible panty lines) and uncomfortable thongs. A frustrated consumer turned

entrepreneur, Sara invented footless pantyhose, created an international brand and led a shapewear revolution.

Obsessed with creating comfortable, slimming garments that minimize figure flaws, Sara has created more than 200 problem-

solving products and recently entered the on-the-go apparel business with the ground-breaking Spanx Active Collection.

In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a collection of shapewear,

swimwear, and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with

innovative products women want, in 2009 Sara launched Haute Contour® by SPANX®, the Dessert of Shapewear®. Today, after

many years of demand, Spanx also brings their industry expertise to the pool and the beach with swimwear and to men with

reinvented undershirts and underwear.

Chances are you’ve seen Sara flashing her SPANX on QVC, judging inventions on ABC’s American Inventor, or sharing tea with

Richard Branson atop a hot air balloon at 10,000 feet on Fox’s The Rebel Billionaire. As the runner up on Rebel Billionaire, Sara

received a $750,000 check from Branson to pursue her dream to start a foundation to empower women. Since launching the

Sara Blakely Foundation in late 2006, Sara has contributed over $10 million through Spanx, Inc. and the Foundation to causes

that support women. As an entertaining and sought-after speaker, Sara shares her story to inspire people to follow their dreams.

Remaining self-funded and profitable ever since Sara used her own savings to start the company, Spanx continues to show

incredible growth. SPANX are sold in America’s finest retailers and boutiques including Nordstrom, Neiman Marcus, Saks Fifth

Avenue, Bloomingdale’s, Dillards and Lord and Taylor, as well as high-end retailers in more than 35 countries around the world.

ASSETS are sold at Target, JCPenney and www.spanx.com/assets.

Sara’s story has been featured everywhere from The Oprah Winfrey Show, TODAY, The View,

20/20, USA Today, CNN, and CNBC. She has been named Ernst & Young’s Entrepreneur of

the Year and Georgia’s “Woman of the Year.” Sara and her husband Jesse reside in Atlanta

and New York with their son Lazer. Sara is a native of Clearwater, Florida, and a graduate

of Florida State University.

Founder Bio

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Fun Facts

Sara Blakely carried

an old-fashioned

Eastpack from the early

1990s to her first SPANX

sales meeting at Neiman

Marcus. While her

friends begged her

to swap the lucky red

backpack for a Prada

bag, she had no shame.

It’s still her lucky bag,

although the buyer at

Neiman’s seeing Sara in

SPANX may have worked

more than the backpack

– She showed off the

SPANX under her white

pants, and the buyer

immediately said, “I’ll buy

3,000 pairs.”

Spanx was not going to venture into the sheers

business—thankfully that fate was changed

after a positive consultation from none other

than Sara’s Lucky 8 Ball.

SPANX has

secured a place in

pop-culture, with

daily mentions

everywhere from

CNN to SNL.

In 2010, Saturday

Night Live featured

a Baby SPANX

skit touting

products that will

“smooth out all

of your babies

unsightly bumps

and bulges.”

Sara is known to wear

wigs when she’s bored

or tired of being blonde.

When she told her mom

she wanted to dye her

hair black, her mom

suggested she buy a

wig instead, and that’s

how her collection

started. She has about

10 — all different colors,

shapes, bobs, long hair,

short, feathered.

Founded in 2000, Spanx is headquartered

in Atlanta

Fun Facts

The Spanx office is like no other! Since we wear test our products, it’s

not uncommon for people to pull down their pants, pull up their skirts or

strip down into a swimsuit—all on the job. Spanx tests every product on

women (and men too) of all shapes and sizes to ensure the perfect fit.

You’d never guess that the

fit and fabulous Madonna, Fergie and Rihanna all

have had stage costumes

made out of SPANX®!

Spanx mascot (our CEO’s poodle)

Lou Lou is named after Loulou

de la Falaise, fashion muse,

friend, and creative partner to

Yves Saint-Laurent.

After 5 years on

the job, Spanx employees

get to pick out a Cartier watch as

appreciation for their talent and dedication!

It took more than three years and

100 prototypes to create SPANX Bra-llelujah!® Underwire

Contour, now many top retailers’ best-selling bra.

While she may be goofy,

she was too short to

actually be Goofy. Sara

did get the part of a

Chipmunk at Disney

World but passed and

helped people get on the

rides instead! She had to

walk on a moving

sidewalk for eight hours

a day in a brown

polyester space suit

and say: “Hi, welcome

to Disney. Watch your

step please.”

SPANX By The Numbers

To date, more than 6

million Spanx Power

Panties have been

sold worldwide.

On her show, Oprah

announced she’d

“given up panties” and

only wore

Spanx,

more than

20,000 pairs

were sold

that day

alone.

Spanx has sold more than

nine million pairs of

Footless Body-Shaping

Pantyhose since Sara

launched in October 2000.

Sara Blakely

funded

Spanx, Inc.

with $5,000

of her own

savings in 2000.

She’s a fully

self-funded

entrepreneur.

Women around the world can get their Spanx on! We’re currently selling in more than 35 countries worldwide!

Of the 110 employees, 15 are men.

In just 10 years, Spanx

has donated $10 million

dollars to charities and

philanthropies on behalf

of the Spanx and the

Sara Blakely Foundation.

Spanx is privately held

and reported an estimated

$350 million in retail

sales in 2008.

Spanx is sold at more than 10,000 retail

locations in the US.