The State of Buyer Personas - B2P Partners · B2B marketers say their personas are: of the...
Transcript of The State of Buyer Personas - B2P Partners · B2B marketers say their personas are: of the...
58%
72% 77%
59%of B2B marketers
say they’re currentlyusing personas
say their useis increasing
“Personas aredrivers of oursegmentationstrategy”
With the growing interest in personas, B2P Partners recently conductedresearch to understand the power and potential of personas. Here’s what youneed to know:
The largest group(31%) have startedusing them only inthe last year or two.
B2Bmarketerssay theirpersonasare:
of the ineffective personasare based on NO
external research
of the very / extremelyeffective personas ARE based onnew, external research
“Many do notunderstand orappreciate thevalue of personasand fall back onpersonalknowledge orbiases.”
Download the full research report for free at B2Ppartners.com
BUYER PERSONAS
at best"somewhat
effective"
"very
effective"65%
35%
But only some B2B marketersare creating effective personas.
Buyer personas are a growingpart of the B2B marketing
landscape.
The difference between effective andineffective personas reflects HOW
they are created.
The power and potential of
Source: Persona Industry Survey - B2P Partners © 2015