CREATIVE FOR COMMERCE

Creative forcommerce

The stage of eCommerce implementation

Road from concept of eCommerce system to implementation is usually long and complicated. In this presentation we discuss the stage of this road.

/ The stage of eCommerce implementation

01/ The stage of eCommerce implementation

Business model analysis

In the beginning of project you should analyze your competitors and collect requirements about your e-shop.

COLLECTREQUIREMENTS

FUNCTIONAL DESIGN

GRAPHIC DESIGN IMPLEMENTATION TEST AND

LAUNCH

Collect requirements

Strategy

After business model analysis you should prepare strategy. You can use methods like SWOT, workshops, brainstorming, benchmarking and others.

02/ The stage of eCommerce implementation

AI and mock-ups

In that stage UX Designer makes information architecture. He describe for example division assortment in e-shop, number and relation between subpages and others.

COLLECTREQUIREMENTS

FUNCTIONAL DESIGN

GRAPHIC DESIGN IMPLEMENTATION TEST AND

LAUNCH

Functionaldesign

User test

It’s good to support this stage (especially design mock-ups) by user tests. In that case you can check usability like user flow, easy navigation, understandable message.

03/ The stage of eCommerce implementation

Graphic design

After final versions of mock-ups you can start graphic design stage. First off all you should prepare look&feel of homepage. Based on that look&feel you can design layouts of all subpages.

COLLECTREQUIREMENTS

FUNCTIONAL DESIGN

GRAPHIC DESIGN IMPLEMENTATION TEST AND

LAUNCH

Graphicdesign

04/ The stage of eCommerce implementation

Implementation

After acceptance layout you can start implementation stage. In this stage your e-shop is developed by IT department.

COLLECTREQUIREMENTS

FUNCTIONAL DESIGN

GRAPHIC DESIGN IMPLEMENTATION TEST AND

LAUNCH

Implementation

Integration

Nowadays in modern eCommerce there are a lot of integrations with other systems. The most popular are PIM (product information manager), CRM (customer relations manager) , WMS (warehouse management system), ERP (enterprise resource planning). You should also remember about integration with e-mail marketing systems (marketing automation system).

05/ The stage of eCommerce implementation

Tests

Finally you can pass to last stage - tests and launch. In this stage you should remember about making some tests like functional test, usability test, integration test.

COLLECTREQUIREMENTS

FUNCTIONAL DESIGN

GRAPHIC DESIGN IMPLEMENTATION TEST AND

LAUNCH

Testand launch

We prepared infographic about e-commerce implementation - don't hesitate to visit on http://bit.ly/1AoxiOt

/ Infographic

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