News ConferencesThe Spotlight is on YOU

News ConferencesWhat’s a news conference?

News ConferencesWhy host a news conference?

News Conference FormatPodiumWho speaks?Ground rulesOpening statementSpeakersQuestions

Preparing for a News ConferenceWhat do you want your audience to

know? (YOUR MESSAGE)What questions will be asked?LocationInviting the mediaPictures

Tackling the Tough QuestionsIf the news is bad, don’t dance!

How will you fix it?Reporters WILL ask the tough questions!

Be preparedMake a bridgeWhen things go bad

It’s a Wrap!Ending the News Conference

25 minutes TOPSListen carefullyNo repeat questionsHave a good exitNo further questionsExits!

Never Never LandNever say, “no comment”Never lieNever wear sunglasses

Tips and TricksSpeakers should introduce themselves

before they begin (name, spelling, title)More than 1 speaker?

Consider a “host”Know what comments your speakers will

make!Where to look when you speak!

Questions