The Social Imperative: Why Online Businesses Must Adapt

Proprietary & Confidential 2

The following slideshow was presented by Gigya’s CEO Patrick Salyer at

Murmuration 2012 Learn More About The Industry Collective:

Like the Industry Collective on FacebookFollow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news

Proprietary & Confidential 3

Trend 1: Social is “The Next Search”

Google

Social Networks

Referral TrafficSocial Networks vs. Google

0% 5% 10% 15% 20% 25% 30%

5%

8%

9%

10%

5%

6%

7%

5%

16%

17%

6%

15%

9%

11%

13%

13%

14%

15%

16%

18%

19%

21%

21%

26%

Proprietary & Confidential 4

Trend 2: Lifestreaming

Proprietary & Confidential 5

Trend 3: People are bringing their “real” identity online

Proprietary & Confidential 6

Trend 4: It’s all about the influencers

Proprietary & Confidential 7

Trend 5: Users want personalized social experiences

Proprietary & Confidential 8

Trend 6: Users want to interact with friends

Proprietary & Confidential 9

Trend 7: Social game mechanics drive engagement

Proprietary & Confidential 10

Sites need to reconfigure for social to be successful

Leverage Social APIsFacebook Connect

Twitter for Websites

LinkedIn Connect

Google +

Leverage Social Plugins

Proprietary & Confidential 11

Connect to the Social APIs & Gain Access to Social Identity

Proprietary & Confidential 12

Social Login – Gateway to Rich Social Data

Proprietary & Confidential 13

Social Login - Authorization – Permission Based

Proprietary & Confidential 14

Social Login – Access Rich Social Identity Data

Proprietary & Confidential 15

Social Identity Data - Profile, Friends, Interests & Activities 

Proprietary & Confidential 16

The Connected Experience:Leverage Social Plugins to Drive On-Site Engagement

Proprietary & Confidential 17

Social Activity Feed

Proprietary & Confidential 18

Social Content Creation

Proprietary & Confidential 19

Social Interaction

Proprietary & Confidential 20

Social Gamification

Proprietary & Confidential 21

Goal: Immersive social experiences

Proprietary & Confidential 22

The Connected Experience:Leverage Social Identity to Personalize Marketing

Proprietary & Confidential 23

Snapshot of a users social data

Profile InformationName: John Smith

Email: email@gmail.com

Gender: Male

Birthday: 08/18/83

Location: New York, NY

Education: Stanford Graduate

Marital Status: Single

Interest GraphInterests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup

Activities: running, surfing, soccer, camping, kayaking

Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West

Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump

TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report

Books: Steve Jobs, Hunger Games, Outliers

Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War

Social Graph# of Friends: 222

# of Followers: 4,256

# of Connections: 500+

Proprietary & Confidential 24

Email Marketing Integration

Profile Information

Name: John Smith

Email: email@gmail.com

Gender: Male

Birthday: 08/18/83

Location: New York, NYEducation: Stanford Graduate

Marital Status: Single

Interest Graph

Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup

Activities: running, surfing, soccer, camping, kayaking

Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West

Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump

TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report

Books: Steve Jobs, Hunger Games, Outliers

Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War

Social Graph

# of Friends: 222

# of Followers: 4,256

# of Connections: 500+

Proprietary & Confidential 25

Product Recommendation Engine

Profile Information

Name: John Smith

Email: email@gmail.com

Gender: Male

Birthday: 08/18/83

Location: New York, NY

Education: Stanford Graduate

Marital Status: Single

Interest Graph

Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup

Activities: running, surfing, soccer, camping,

kayakingMusic: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West

Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump

TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report

Books: Steve Jobs, Hunger Games, Outliers

Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War, FIFA 2011

Social Graph

# of Friends: 222

# of Followers: 4,256

# of Connections: 500+

Proprietary & Confidential 26

Results?

Proprietary & Confidential 27

Social Login and Engagement Metrics

On average, sites see an overall increase in registrations by 23% after implementing Social Login.

52%

179%

23%

On average, users who login with a social identity spend 52% more time on site than a traditional site user.

On average, users who interact with social applications view 179% more pages on site than users who do not interact.

Source: *Gigya Analysis; December 2011

Proprietary & Confidential 28

Gigya’s integrated, end-to-end social infrastructure

Proprietary & Confidential 29

Gigya’s Super Social API

+22 more providers

• One implementation

• Automatic updates in the cloud

• Support for new providers

• Support for account linking

• Multiple SDKs (REST, JS, AS, Mobile)

Proprietary & Confidential 30

Gigya supports 1 billion unique users across 500+ clients

Proprietary & Confidential 31

Patrick Salyer

Email: patrick@gigya.com

Twitter: @patricksalyer

Thank You

Call us at: 650.353.7230 or email: sales@gigya.com

Proprietary & Confidential 32

Connect with Industry Collective

• Like the Industry Collective on Facebook

• Follow Industry Collective on Twitter

• Check out the Industry Collective Website for all the latest news