"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen
"Setting the Stage for Social" by James Soto
"Murmuration 2012 Introduction" by James Soto
"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"The Social Consumer: Who Are These People and Why Are You Ignoring Them" by Marcus Whitney