The Social Website
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Transcript of The Social Website
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The Social WebsiteSeth Giammanco, Minds on Design Lab@mindsondesign
Debra Askanase, FirstGiving@askdebra
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About the presenters
Community Engagement Manager, FirstGivingBlogger: www.communityorganizer20.comTwitter: @askdebra
Almost 20 years of experience in nonprofit work, 2 years as a social media consultant
Principal - Technology, Minds On Design LabWebsite: mod-lab.comTwitter: @mindsondesign
Over 10 years of experience in strategy and development of web technology
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We’ll Explore TogetherSocial Media
• Definition• Properties• Segments
The Social Website• Goals of social media + website integration• Categories of Integration• Resources
Putting It All Together: • Scenarios and website integration exercise
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The Social WebsiteThe Discovery Process
Goals(Why)
Implementation(What)
Resources(How)
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Defining Social Media
Social Media is the democratization of information, transforming people from content readers into publishers.
It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.
http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
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Defining Social Media
Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.*
*wikipedia, of course
http://en.wikipedia.org/wiki/Social_media
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What is Social Media?
Properties:
• Reach• Accessibility• Usability• Recency• Impermanence/Permanence
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Reviews and Opinions
Entertainement
Multimedia
Collaboration
Communication
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Think about goals
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Five Primary Goals
• Build followers in social media spaces• Create on-site engagement• Develop a sense of community• Raise funds• Call to action
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Think about implementation
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Six Categories
• Show
• Share
• Interact
• Co-Create
• Authenticate
• “Open Source”
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ExamplesCategories Examples
Show Recent Tweets, Likes, comments
Share Like & Tweet Button, E-Card, Fwd to Friend
Interact FB Live Stream, Hashtag (Tweet Chat), Comments
Co-Create Shared Content: Mapping, Mosaic, Wiki, Links, Games
Authenticate FB Login, Twitter OAuth
“Open Source” API
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Social WebsitesReviewing Examples Using Goals & Implementation Categories
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http://liveunited.org
United Way
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http://liveunited.org
United Way
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http://liveunited.org
United Way
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http://liveunited.org
United Way
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http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
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http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
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http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
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http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
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http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html
Diabetes Hands Foundation
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Epic Change: To Mama With Love
http://www.tomamawithlove.org/
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Epic Change: To Mama With Love
http://www.tomamawithlove.org/
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Epic Change: To Mama With Love
http://www.tomamawithlove.org/
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Epic Change: To Mama With Love
http://www.tomamawithlove.org/
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Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
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Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
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Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
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Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
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Follow the Leader: Get HandsOn #2
http://community.handsonnetwork.org/
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Think about resources
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Resource Intensity
ShareShow Interact
Co-CreateAuthentication“Open Source”
Level I Level II Level III•Tweet/Like Buttons•Facebook Activity Widget
•Comments•Geo Mapped Content
•Facebook Login•API
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Social WebsitesCollaborative Review
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http://whyshouldigive.org/
Why Should I Give: American Red Cross
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Tweetsgiving 2010: Epic Change
http://epicthanks.org/
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Epic Thanks: Tweetsgiving 2010
http://epicthanks.org/
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America’s Sunday Supper: HandsOn Network
http://www.livestream.com/handsonmlk
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Healthcare Stories: MomsRising.org
http://www.momsrising.org/blog/stories-map/?topic=healthcare
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Digital Death: Keep a Child Alive
http://buylife.org/
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Community: Foursquare: Brooklyn Museum
http://www.brooklynmuseum.org/community/foursquare/
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API: Brooklyn Museum
http://www.brooklynmuseum.org/opencollection/api/
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Discovery AppliedBreakout Session
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Goal: Build FollowersCategories Examples
Show
Share
Interact
Co-Create
Authenticate
“Open Source”
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Report Backs
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Get Social – tell us about your website
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Thank You!http://getsocial.mod-lab.com
Seth Giammanco, Minds on Design Lab@[email protected]
Debra Askanase, FirstGiving@askdebra