Website and Social Media Accessibility
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Transcript of Website and Social Media Accessibility
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For an accessible world.
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Accessible MediaIf media isn’t inclusive, it’s not
social media
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AGENDA• Accessible Media: Who we are• Redesign of AMI.ca• Accessible social media• Future of accessible video content• Questions
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Accessible Media: Who We Are• Canadian non-profit national
cross-platform media organization• Local offices from coast-to-coast
serving over five million Canadians with disabilities
• Focus on blind and low vision community
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Accessible Media: Research• AMI Research Panel is comprised
of over 1,100 Canadians who are blind or partially sighted
• Focus groups, online and phone interviews
• Research results guide AMI’s programming and platform priorities
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Video/Audio Description• Narration of visual onscreen
elements• Costumes, settings and body
language• Leverages gaps in dialogue
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Website AccessibilityRedesign of AMI.ca
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Former AMI.ca
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Redesigned AMI.ca
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ITERACTIVE DEVELOPMENT
• Test early, test often
• Listen, learn and adjust
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USEREXPERIENCE• AMI.ca website should be a joyful,
meaningful and seamless experience to all users
• Social media should be equally inclusive
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Accessible Social Media
If media isn’t inclusive, it’s not social media
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Accessible Social Media
Our audience wants the same media experience as everyone else … to consume content at the time and on the device of their choosing
• What does “socially accessible” mean?
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82%Have internet access
*Source: AMI Research Panel
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76%Want “on-demand” access to
content*Source: AMI Research Panel
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86%Use YouTube to find and consume
content*Source: AMI Research Panel
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74%Are active Facebook users
*Source: AMI Research Panel
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81%Want information about media
accessibility, tools and best practices *Source: AMI Research Panel
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Accessible Social Media: Tools• AMI leading by example
• Described and curated accessible video on YouTube and AMI.ca
• Alternative text for images
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Kelly’s Twitter Accessibility Story
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Alternative Text on Twitter
Launched this spring• Only able to add via mobile
app• Assistive technology users
couldn’t add alt text for their own images
• Not a mandatory field for photos
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Accessible Social Media• Mainstreaming
accessibility• Social Media Week• SXSW: United Nations’
#SXgood
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Future of Accessible Video: Hub• AMI websites should be a joyful,
meaningful and seamless experience for all users
• Social media should be equally inclusive
• YouTube = hub for creating accessible video
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Closed Captions Start on YouTube
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Value of Quality Closed Captions• Brand
reputation• Re-purpose
YouTube CC across platforms
• ROI
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What is the Future of
Accessible Video?Differentiate Your Brand
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Future of Accessible Video: Evolution• Evolving user consumption habits
• Accurate captions increase video views
• YouTube Accessibility Summit demonstrates strength of online accessibility community
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Future of Accessible Video: Benefits• Removes isolation and builds
communities
• Improved SEO and unintended benefits
• ROI: Prepare brand for growing demographic
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Partnerships – Online Advocacy• Weekly
Twitter chats with global accessibility leaders: #AXSChat
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What can Employers do?• Test with real uses and recruit expertise
from PwDs
• Prioritize accessibility at the beginning of every web and social media project
• Develop workflows and training to ensure website and social media content is always accessible
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What can Job Seekers do?• Network within accessibility
communities: a11yTO meetup group, online chats and forums
• Mentors and information interviews
• Define your personal brand as leader in accessibility and inclusion
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We’re here to help• AMI: committed to an accessible world
• Create accessible video and social media content
• Share research, expertise and best practices
• Seek partnerships
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VideoWatch: K9-Online
For those with vision loss, navigating the Internet can be a challenge. K9-Online believes it
has the solution!
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Continue the ConversationPeter Armstrong, Manager, Digital Content, [email protected], @PeterBArmstrong
Learn more: AMI.ca/media-accessibility