The social media webinar
26
SPREADING THE WORD THROUGH SOCIAL MEDIA
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A webinar aimed at the Argo bloggers, focusing on social media.
Transcript of The social media webinar
![Page 1: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/1.jpg)
SPREADING THE WORD THROUGH
SOCIAL MEDIA
![Page 2: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/2.jpg)
1 CONTENT +
STORYTELLING
![Page 3: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/3.jpg)
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2 INTERACTION
![Page 8: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/8.jpg)
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How @replies work
![Page 11: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/11.jpg)
I follow @rachelsklar …
![Page 12: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/12.jpg)
… but my feed doesn’t include this tweet from her:
![Page 13: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/13.jpg)
… but it does include these:
![Page 14: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/14.jpg)
The difference?
This begins w/ an @reply, and I don’t follow @garyvee.
This doesn’t begin w/ an @reply.
I do follow @dens.
![Page 15: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/15.jpg)
This means you can interact a lot without being annoying.
None of these appear in my feed.
![Page 16: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/16.jpg)
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3 FOCUS +
INTENTION
![Page 19: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/19.jpg)
Package, repackage, retweet.
![Page 20: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/20.jpg)
Package, repackage, retweet.
![Page 21: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/21.jpg)
Plan your targets.
![Page 22: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/22.jpg)
Don’t …
![Page 23: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/23.jpg)
… Be too hashtag-happy.
![Page 24: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/24.jpg)
… Let your profile become a glorified RSS feed.
![Page 25: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/25.jpg)
… Only link to your own stuff.
![Page 26: The social media webinar](https://reader033.fdocuments.us/reader033/viewer/2022052822/554d928db4c90567188b537b/html5/thumbnails/26.jpg)
Let’s talk!