Eucalyptus 3 Networking Options - Lightning Webinar Series #4
PGS Social Media/Networking Webinar
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Social Media in PGS: What It Is & How to Make it Work for You February 23, 2011 Oregon Problem Gambling Services Webinar Julie Hynes & Wendy Hausotter
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February 23, 2011, Oregon Problem Gambling Services. Julie Hynes & Wendy Hausotter. Social Media in PGS: What is Is & How to Make it Work for You.
Transcript of PGS Social Media/Networking Webinar
Social Media in PGS:
What It Is & How to Make it Work for You
February 23, 2011Oregon Problem Gambling Services
WebinarJulie Hynes & Wendy Hausotter
What You Wanted for Today
Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d
Since We’re All Over the Map…
Source: http://www.surveymonkey.com/sr.aspx?sm=16N7_2bg89osMUmdebbolurnebLLhmjLT3VI_2bJFpibnI0_3d
…This is What We’re Doing Today.• Introduction to social media• Checking stuff out• Setting up Google Alerts• Making a Facebook page, time
permitting– (once you create a page, you can
create ads)
• Next steps/references
What’s “Social Media”?
Communications Media vs. Social Media
Slide Source: Neil Perkin, “What’s Next in Media”
Why Use Social Media?
• It’s cheap• Accessible to anyone who’s online,
especially populations we’re not the best at reaching
• Becoming mainstream• Easy to modify• New tools make it easier to create
than traditional media• Accessible to many
Ways to Participate
• “Listening” AKA “lurking”: watching YouTube videos, looking up reviews
• “Joining”: getting a Facebook account• “Collecting”: Getting news with a
“reader,” getting Twitter “tweets”• “Critiquing”: writing reviews,
participating in “wikis”• “Creating”: Uploading YouTube
videos, making blog posts
Where Do You Fit In?
“Crawl…walk…run…fly”
--Beth Kanter, non-profit social media expert
EXERCISE #1:
Let’s Check Stuff Out
problemgamblingprevention.org
Question: What do you see on this page that is “social media”?
problemgamblingprevention.org
facebook.com/ problemgamblingprevention
gamblingprevention.blogspot.com
youtube.com
Search: “teen gambling prevention video”
EXERCISE #2:
Google Alerts
• Get news as it happens• Use YOUR key words• Let’s take a look: go to
www.google.com/alerts
Google Alerts:google.com/alerts
Google Alerts
Google Alerts: Success!
EXERCISE #3:
Creating a Facebook Page
First Things First: Things to Think About• Figure out what it is you want• Determine whether you have the time
& personpower to keep the page going• If you don’t have either, don’t create a
page/channel/etc.
Think of it this way: If you build it, will YOU come back? (If YOU don’t come
back, neither will they.)
Go to www.facebook.com
Click “Create a Page”
Easier if you do it this way (keeps professional separate from personal, easier to manage)
Voila!
Upkeep + Timeliness = Credibility: Example Site
Upkeep + Timeliness = Credibility
Wrapping it Up
• Social media is here, and we need to get on board if we want to keep connecting
• The level of participation is up to you• Start easy, keep moving• Don’t be afraid to use—and cite!—
other people’s work• You don’t need to do it all!
References
• http://technologyinprevention.blogspot.com
• www.bethkanter.org • www.slideshare.net/neilperkin/whats-ne
xt-in-media
• http://en.wikipedia.org/wiki/Social_media
This presentation is online & downloadable from:
Recommended Sites (click to go!)
PGS Related Sites:• PGS prevention website: www.problemgamblingprevention.org • PGS prevention Facebook page:
www.facebook.com/problemgamblingprevention• PGS prevention blog: http://gamblingprevention.blogspot.com • PGS prevention Vimeo (video) page:
www.vimeo.com/pgsprevention
Other Sites:• Do a www.slideshare.net search for “social media 101” and take a
look at some of the presentations• Technology in Prevention:
http://technologyinprevention.blogspot.com • Beth Kanter, non-profit social media expert: www.bethkanter.org • Lane County Problem Gambling Prevention:
www.preventionlane.org/gambling • Lane County Prevention Program’s YouTube page:
www.youtube.com/preventionlane • Lane County Prevention Program’s shared presentations:
www.slideshare.net/julhynes
