The Social Market: One-Stop Shopping for Market Research, Customer Service and Generating Visibility...
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Aleweb Social Marketing, March 2012 The Social Market One-Stop Shopping for Market Research, Customer Service and Generating Visibility for Your Brand
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This presentation was developed for the International Association of Microsoft Channel Partners (CT) to give an overview of social networks, and how to use them for everything from marketing and market research to customer service to creating brand visibility. Social networks covered included Facebook, LinkedIn, YouTube, Twitter, Google+ and Pinterest. This was followed by a close look at inbound versus outbound marketing, and why inbound marketing is on the rise.Statistics used were current as of March 2012.
Transcript of The Social Market: One-Stop Shopping for Market Research, Customer Service and Generating Visibility...
Aleweb Social Marketing, March 2012
The Social Market
One-Stop Shopping for
Market Research, Customer Service and Generating Visibility
for Your Brand
Aleweb Social Marketing, March 2012
Agenda
Social networksSocial etiquetteContent determines resultsFiltering the fire hoseBrand monitoringSupport servicesInevitable outcomes
But first!
Before we get startedB2B or B2C?Brick and mortar or virtual? (Location-
bound?)Domestic or international?Company size?Using social media?
About myself
Aleweb Social Marketing, March 2012
Social Marketing
Choose your platformDevelop your strategyGrow your audienceUnderstand their needsBuild connectionsAsk for their inputOver-deliver on your promises
Aleweb Social Marketing, March 2012
Social Networks
FacebookYouTubeLinkedInTwitterGoogle+
Aleweb Social Marketing, March 2012
PinterestEmpireAvenueReverbNationAmazon…
845 million monthly active users at the end of Dec 2011
483 million daily active users on average in Dec 2011
Approximately 80% of our monthly active users are outside the U.S. and Canada
Aleweb Social Marketing, March 2012
More than 425 million monthly active users who used FB mobile products in Dec 2011
Facebook is available in more than 70 languages.
Aleweb Social Marketing, March 2012
Facebook User
45% male, 55% female130 friendsSpends more than 700 min/mo using FB
(>11.5 hrs!)Connected to at least 80 groups, pages,
or events
Aleweb Social Marketing, March 2012
Facebook Age Demographics
13-15: 3.5%16-17: 5.5%18-24: 24%25-34: 23.5%35-44: 16.8%45-54: 13.1%55-64: 8.4%65+: 5.2%
Aleweb Social Marketing, March 2012
Facebook Activity
Apps installed over 20 million times each day
Statuses updated 60 million times a dayPhotos uploaded 250 million a day
Aleweb Social Marketing, March 2012
YouTube
Over 800 million unique users visit each month
Over 4 billion videos are viewed a dayOver 3 billion hours of video are watched
each month on YouTube60 hrs of video are uploaded every
minute, or 1 hr of video is uploaded to every second
Aleweb Social Marketing, March 2012
YouTube
YouTube is localized in 39 countries and across 54 languages
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
More video content is uploaded in 1 month than the 3 major U.S. television networks created in 60 years
Aleweb Social Marketing, March 2012
150 million users80% of LinkedIn members influence
business decisions at their companyAvailable in 6 different languagesThe top 5 industries represented are:
High technology (16%), Finance (13.3%), Manufacturing (9.5%), Medical professions (8.5%) and Corporate professions (8.3%)
Aleweb Social Marketing, March 2012
LinkedIn User
41.4% female, 59.9% male47.2% reside in North America39% of all users make over $100K a
year69% of all users make at least $60K/year68% of users are over the age of 3574% of LinkedIn users have a college
degree or better
Aleweb Social Marketing, March 2012
LinkedIn Age Demographics
18-24: 20.9%25-34: 35.8%35-54: 36.6%54+: 6.9%
Aleweb Social Marketing, March 2012
Most popular among working adultsOne billion tweets per weekThere are currently over 460 thousand
new accounts created every dayMobile Twitter users have increased
182% since 2010Twitter marketing jumped from 3% of
businesses in 2008 to 49% in 2009
Aleweb Social Marketing, March 2012
Google+
Within six months of its launch, over 40% of marketers consider it “useful,” “important” or “critical”
It’s a critical element of Google’s “social search” plan
Acceptance in US is much slower than anticipatedTwo-thirds of Google+ users are men
Aleweb Social Marketing, March 2012
Google+
Could be Google’s third failed social network…
Users spent only 5 minutes on site in Dec 2011
Seen as an extension of other Google services (Android and Gmail) and is not as well-known for being a social hangout
20 million unique visitors in Dec 2011
Aleweb Social Marketing, March 2012
Aleweb Social Marketing, March 2012
Reached 10 million unique visitors/mos faster than any other website
Time Spent on Site
Aleweb Social Marketing, March 2012
Pinterest gets more monthly usage than Twitter, LinkedIn and Google+ combined!
Why Bother Using Social Media?
77% of B2C companies report that they have acquired a customer through Facebook.
65% of B2B companies report that they have acquired a customer through LinkedIn.
Aleweb Social Marketing, March 2012
Why Bother Using Social Media?
90% of US internet users have visited a social network each month
Approximately 17% of time spent online in the US is dedicated to social networks
Below average cost per lead (only blogs are cheaper)
Aleweb Social Marketing, March 2012
Outbound Marketing
Consists of traditional marketing techniquesDirect mailTelemarketingTrade showsPay-per-click (PPC)
Message is pushed at consumerAverage cost per lead $346
Aleweb Social Marketing, March 2012
Inbound Marketing
Consists of new marketing techniquesBloggingContent publishingOrganic SEOSocial media
Consumer is pulled in, which complements the way they buy
Average cost per lead $135
Aleweb Social Marketing, March 2012
Lead Generation Budgets
Aleweb Social Marketing, March 2012
Which Social Network to Use?
Aleweb Social Marketing, March 2012
Social Etiquette
Engage, engage, engage…Be an information conduitParticipate in existing conversationsImitation *is* flattery
Aleweb Social Marketing, March 2012
Content Determines Results
Product DevelopmentMarketingSalesCustomer Support
Aleweb Social Marketing, March 2012
Filtering the Fire Hose
HootsuiteTweetDeckBottlenoseHashtags
Social bookmarksTweetchats
Aleweb Social Marketing, March 2012
Brand Monitoring
Google searchesSaved alertsMarketing.Grader
Aleweb Social Marketing, March 2012
Support Services
Paper.liTwylahPeerIndexKloutWordle.net (keyword confirmation)
Aleweb Social Marketing, March 2012
Inevitable Outcomes
Brand visibility SEO Inbound links
Expertise establishedRelationships renewedLeads generated at lesser costMore successful product launches
Aleweb Social Marketing, March 2012
Aleweb Social Marketing, March 2012
Questions?
Thank You for coming!
Aleweb Social Marketing, March 2012
Contact Information
Aleweb Social Marketing Phone: 860-946-0544
twitter.com/eandtsmom
linkedin.com/in/taraalemany
facebook.com/AlewebSocial
alewebsocial.com
youtube.com/user/alewebsocial
