Content Amplification - Generating Quick Visibility, Links, & Social Shares
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Transcript of Content Amplification - Generating Quick Visibility, Links, & Social Shares
Content Amplification Building Quick Visibility, Leads, & Links
Who Am I? • Half Decent Marketer • Co-Founder of Stryde • Dad • Husband
Who Is Stryde?
We are a content distribution & promotion company
We help businesses generate more: • Targeted, Inbound Traffic • Social Shares • Links • Conversions & Revenue
Status Quo
Two Problems
#1
#2
What’s The Solution?
Content Amplification
What Is Content Amplification?
Content amplification is a paid media tactic that allows marketers to get their content in front of targeted audiences on: • media sites • social media platforms • other valuable outlets
• Facebook Sponsored Posts • Sponsored Tweets • LinkedIn Sponsored Updates • YouTube Video Promotion • StumbleUpon Paid Discovery • Reddit Ads • +Post Ads (Hopefully someday soon!!!)
• Sponsored Content o Outbrain o Zemanta o Taboola o Adblade
The Nitty Gritty
Four Rules of Content Amplification
Know Thy Audience
• Who Do We Want/Need To Target? o Decision Makers & Influencers
• Basic Buyer Personas Aren’t Enough! o Psychographic Information o Where Do They Spend Time Online?
Know Thy Content
• Asset Inventory o Assets That Match Up To Audience
• Owned Media o Blog Content o eBooks o White Papers o Videos
• Earned Media o News Coverage o High Caliber Guest Posts
Know Thy Goals
• MUST Optimize For A Goal!!! o Build An Audience
§ Newsletter Signup § RSS Feed Subscriptions § eBook Download
§ Remarketing List § Media Coverage § Blogger Coverage
Optimize & Split Test
• Headlines • Images • Copy
Split Test
Results
THANKS!