Integrating personal and public transport informationFred Gangemi, Steer Davies Gleave

June 21th 2012

In 2010, almost 90% of all users accessing Network Rail’s on-line departure information

did so via mobile platforms (including

apps) with the majority of these

users located near to, or within, stations

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The Smart Traveller

Ι As well as accessing it, the travelling public is a valuable source of real time data (but may not even know it)

■ Tom Tom and ITIS use crowd sourced data from mobile and other locational devices to monitor and deliver traffic flow information

■ Apple use live data to improve location sensitivity for iOS devices

■ Highways Agency uses ANPR technology to measure journey times and report on congestion

■ Waze is an entirely community-developed sat nav with a social media layer. It relies on user-input.

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Ι The rise in smart phone popularity has empowered the public to become active ‘smart travellers’ through mobile access to:■ real time information■ travel information and journey planning portals■ media reports■ social media

Ι Social media is being used during journeys to report, share and find out detail on travel issues:■ through ‘official’ Tweets from operators...■ ...or from ‘crowd sourced’ Tweets or Facebook posts■ Via social media ‘layers’ integrated with apps

The Smart Traveller (cont.)

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When all else fails…

Ι Winter 2010 demonstrated Twitter’s value as a source of real time information

Ι The national rail information system was mostly switched off Ι Some operators encouraged travellers to Tweet about their

journey status and experienceΙ This helped information circulate - with people able (and

willing) to share experiences■ Operators could engage directly with their customers,

and…■ Customers could share live information with each other

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The impact of snow on travel information access in Dundee....

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Ι Twitter has become a useful search engine for live data:■ Search by road, station or bus route to find live results■ Re-tweet anything important to your ‘followers’■ Reply if you have relevant, useful information

The Smart Traveller (cont.)

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Ι Official…

Ι ...or ‘crowd sourced’

Clapham junction fatality 04/05/2011

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National Rail Enquiry Alerts

Ι You can now sign up for Alerts via TwitterΙ A Direct Message is pushed to your mobile if your service is

delayedΙ Useful for commuter routes (not perfect yet!)

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Next gen journey planning solutions

Ι Pulling real time and static data from the cloud using multiple APIs

Ι Pushed alert information and updatesΙ Enhanced for smart-phone accessΙ Dynamically driven routing and public transport informationΙ Web-based interactive electronic mappingΙ Networks developed via Open Street Map and other sourcesΙ Local authorities can amend cycling and walking networks

themselvesΙ Fully personalisedΙ Crowd-sourced layerΙ …still supported by traditional mapping solutions

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Getting personal

Proactive supply of proactive material

Personalised alerts

Customisable homepages

Saves time and the need for multiple websites and apps

Uses multiple data feeds but makes experience seamless

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Crowd sourced traffic data – has Google missed a trick?

Ι Google has provided Traffic data, using ‘official’ data sources, for a while now.

Ι Majority of data was for motorways and trunk roads managed by the HA.

Ι Road speeds built into planner resultsΙ It left a gap – no information for local roads, so difficult to plan

a complete journeyΙ The local roads gap has now been filled, but does it work?Ι Would this provide the Smart Traveller with poor information?

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…not only temporary, but also ‘permanent’ data

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Where is dynamic journey planning heading?

Ι Supporting the move towards sustainable ‘Smart Cities’ and ‘Localism’

Ι Providing for cost and efficiency savings on infrastructure /maintenance

Ι Encouraging ‘active learning’ as a key influencer of behavioural change

Ι Augmenting official travel information sources■ Build Tweets into journey planner results – both ‘official’ and

crowd sourced information to push info to registered usersΙ Open sourced mapping data allows LAs to update cycle/walking

networkΙ Providing an invaluable feedback loop for transport operators and

local authoritiesΙ Data needs to be consistent and accurate!Ι Improving customer service – more direct engagement with the

travellerΙ Generating crowd-sourced disruption information/maps – major

events

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If you’d like to know more….

Ι Email: fred.gangemi@sdgworld.net

Ι Web: http://www.steerdaviesgleave.com

Ι Twitter: @freddygang

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Thank you