THE Mobile TRAVELLER

@HijaziNatsheh

PLAN

Why Mobile

Why Travel on Mobile

Meet the Mobile Traveller

Meet Cleartrip Mobile

WHY MOBILE

QUICK OVERVIEW

GROWTH OF MOBILE WEB DATA USAGE

2006 2007 2008 2009 2010 2011

2006 2007 2008 2009 2010 2011

GROWTH OF MOBILE WEB DATA USAGE

Source: Canalys

771

695

115

216

661

1,343

384

169

-4%

18%

35%

-6%

Feature phone Smartphone Tablet Notebook

2012 shipments 2016 shipments 2012-16 YOY Growth

18% YoY growth in smartphone shipments is expected for next three years

0.24 0.6

1.2

2.2

3.3

6.3

2010 2011 2012 2013 2014 2015

Data in Exabites

Source: Cisco

300% Increase in mobile data traffic is expected in next two years

WHY TRAVEL ON MOBILE

RISE OF THE MOBILE TRAVELLER

searches related to air travel grew by 12% desktop and 95% on mobile

25% travel related searches are Mobile

Source: Google

Source: Statista

2.5%

2.6%

2.7%

2.8%

3.8%

5.1%

6.1%

8.3%

9.3%

10.6%

16.8%

Photography

Healthcare /Fitness

News

Productivity

Music

Travel

Utilities

Lifestyle

Entertainment

Education

Games

5th

Most Downloaded Category

0% 20% 40% 60% 80% 100%

Shopping

Social

Weather

Entertainment

Lifestyle

Productivity

Health & Fitness

Photography

Travel & Local

Books & Reference

Personalization

Paid Free

3rd

Highest Paid Apps

59%

85%

89%

90%

98%

105%

116%

123%

Social networking

Entertainment

Commerce & shopping

News & information

Communication

Finance

Travel

Photography

2nd

Fastest Growing Category

MEET THE MOBILE TRAVELLER

COMPANION

BEYOND BOOKING

FLIGHTS RELATED ACTIVITIES

10%

13%

17%

18%

19%

21%

24%

25%

25%

25%

26%

Cancelled a flight

Tracked the status of a checked bag

Received SMS alerts for a flight status

Booked a flight

Received price alerts for flights

Checked in for a flight

Looked up airport information

Looked up a phone number (i.e. airline)

Looked at flight schedules

Checked a flight status (arrival/delays)

Checked airfare prices

Source: Comscore

DESTINATION RELATED ACTIVITIES

10%

17%

18%

18%

21%

22%

22%

23%

29%

Cancelled a hotel reservation

Researched ground transportation

Booked a hotel room

Received price alerts for hotels

Compared hotel prices & availability

Researched places to eat

Read a hotel review

Researched attractions/ things to do

Looked up hotel address/directions

Source: Comscore

LIVE

STATUS

25% Checked a flight status

13% Tracked the status of checked bag

Source: Comscore

URGENT

LOCAL & NOW

24% travel related searches are from users ‘on the go’

60% At Home

2% At School

1% Other place

1% Someone else’s house

0% In Store

24% On The Go

12% At Work

Source: Google

50% searches done on mobile are local

Google

35% users were within 1mile of the property

Priceline

20% searches done on mobile are same day

Cleartrip

6seconds to impress the users on mobile site

HFI

MULTI-SCREEN ACCESS

TABLETS & MORE

USAGE PATTERNS

Sequential

Simultaneous

Complementary Multi tasking

STARTING ON DESKTOP

Source: Google

‘Travel’ is the most popular connected activity started on a PC

STARTED ON SMARTPHONE

Smartphones are more frequently used for initiating a connected activity

Source: Google

STARTED ON TABLET

Shopping and Travel are the two primary connected activities for Tablets

Source: Google

Tablet conversion is getting closer to desktop and thrice than that of smartphones.

Tablet user spends 21% more than Desktop Users and 54% more than the smartphone users.

Conversion 3.34% 1.09% 3.17%

Avg. Purchase $102 $80 $123

Source: eConsultancy

GOING MOBILE

THE CLEARTRIP WAY

MEET CLEARTRIP

BRIEF INTRODUCTION

6 million visitors across 6 Markets

25% of Searches, 10% of Bookings

250,000 App Downloads

LESSON #1

SIGHT THE SITE…

BOOKING PREFERENCES

APPS MOBILE BROWSER

Leisure Business Leisure Business

Overnight Accommodations 12% 17% 40% 36%

Air Travel 10% 17% 38% 35%

Car Rental 7% 14% 33% 33%

Travel Packages 6% 10% 27% 26%

Destinations 5% 7% 13% 21%

Vacations activities 5% 10% 23% 26%

Cruises 3% 7% 15% 17%

Source: Traveller’s Road to Decision, Google

LESSON #2

BATTLE OF PLATFORMS…

60%

75%

46%

33%

22%

21%

17%

48%

58%

70%

Internet Usage

App Share: Tablet

Market Share: Tablets

App Share: Smartphones

Market Share:Smartphones

iOS Android Others

Market Share

Smartphones

App Share

Smartphones

Market Share

Tablets

App Share

Tablets

Internet Usage

ANDROID VS iOS

iPhone Users Prefer Quality Android Users Prefer better Deals

iPhone Users More Likely to Engage in M-Commerce

iPhone User has 37 Apps on his Device Android user has 19

iPhone Users are More Affluent 9% of Black Friday sale was from iPhone and 9% from iPad; and 5% from all Androids put together

iPhone Satisfaction Corresponds with High Device Loyalty Android users more likely to change their device

LESSON #3

TAKE BABY STEPS…

CLEARTRIP MOBILE IN 2010

CLEARTRIP MOBILE NOW

LESSON #4

TIME IS MONEY…

LESSON #5

< is >

LESS IS MORE…

LESSON #6

CROSS CONNECT…

LESSON #7

THINK GLOBAL ACT LOCAL…

LESSON #8

All In THE DETAILS…

THANK YOU !

@HijaziNatsheh