The Shift from a Disconnected to a Hyper-Connected World
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Transcript of The Shift from a Disconnected to a Hyper-Connected World
The Shift from a Disconnected to a Hyper-Connected World.
And how to Reach Consumers.
@AdNerds#FollowFridaysFriday, November 20
The HYPER-CONNECTED
World.
Jan
Jan
Jan
Jan
There’s no real life and digital life. It’s the same place.Picture by dpup on Flickr
Laptop
mobilegame
console remotes
TelevisionCamera
The next generation internet strategy has got nothing to do with the internet.
Purely DISCONNECTED
is a DEAD END.
20 magazines: RIP
Disconnected is scrambling to get rid of the first syllable.
It’s time to hit the switch and reconsider the importance of paper and website.
Pieter Broertjes, Editor in Chief, De Volkskrant
“”
The Basics.
Paper
Picture by lorenzodom on Flickr
Pictures by billikidbrand on Flickr
Pictures by billikidbrand on Flickr
Pictures by billikidbrand on Flickr
Pictures by billikidbrand on Flickr
TV
Some Weird Phenomena
Picture by XTRAGAL3
Picture by Peter DaSilva for NYT
Whhhhy ?!?
In a Hyper-Connected World, People grow Jumping Brains.
Jumping Brain by Emilio Garcia
In a Hyper-Connected World, Google makes sure Everything is Free.
TomTom Western Europe
99,99 !
Google Maps Navigation World00,00 !
• Frozen in time
• One-size-fits-all
• One-way
• Linear
• Limited Space
• Static
• Individual
• Paying
• Real Time
• Personalized
• Interactive
• Random
• Unlimited Space
• Moving
• Networks
• Freebies
Analog = Core
$2.99$4.99
Digital = Core
AdNerds
My mum doesn’t have a smart phone
Most obvious digital alternative for Newspapers & Magazines:
the Kindle?
3.500 Books, Mags, Docs
Built-in Dictionary
Wireless Wikipedia Acces
Basic Web Browser
Free 3G DownloadsAudiobooks
PUBLICITY
No Rich Graphic Quality
Monochrome Text
Greyscale Graphics
No Animation
No Touch ScreenYet Another Device
PUBLICITY
PUBLICITY
Can one equip an analog newspaper with online possibilities?
Frozen in time
One-Size-Fits-All
Limited Space
One Way
Linear
Static
Individual
Paying
Can one equip an analog newspaper with online possibilities?
Real Time
One-Size-Fits-All
Unlimited Space
Interactive
Linear
Moving
Network
Paying
Can one equip an analog newspaper with online possibilities?
Real Time
One-Size-Fits-All
Unlimited Space
Interactive
Linear
Moving
Network
Paying
MOBILE
SCAN NOW
WITH EVERY
1 YEAR CONTRACT,
A FREE PHONE
OF YOUR CHOICE
INCLUDING THE DS
MOBILE APP
SCAN NOW
Welcome Bart
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13.18u Open VLD excuseert
Guy Verhofstadt, oud-premier en oud-voorzitter van de Open VLD excuseerde zich zonet openlijk voor de verzamelde pers.
related tweet by eveke:
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zonet openlijk voor de verzamelde pers.
related tweet by eveke:
Haha, grappig, de Guy heeft zich zonet al verontschuldigd, in ‘t openbaar! ha! #openvld #deguykanhetniaan #fail
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Ik snap niks meer van die politiek van vandaag. Kunnen die nu niet gewoon samenwerken?
Grappig, ik schrijf hier ne comment in nen onbestaanden app, gewoon for the sake of demonstration!
Als ge echt iets van politiek snapt, dan zou ge dit niet misbruiken “for the sake of demonstration”, Wouter ;-)
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If I choose to leave a reply, the reply is automatically posted on my Facebook Wall, driving my friends to the article on the regular destandaard.be
Save
Finally a measurable KPI for Newspapers: the Click Through Rate.
Win a trip to Egypt.
Scan and participate immediately!
Contest
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Win a trip to EgyptHow many people will participate in this contest?
More about the trip
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Win a trip to Egypt.
Scan and participate immediately!
But we are still stuck with a one-size-fits-all solution.
MOBILE
SCAN NOW
But we are still stuck with a one-size-fits-all solution.
GET YOUR
PRINTER, PAPER &
INK SUPPLY, FREE
PHONE & UNLIMITED
ONLINE ACCESS FOR
ONLY 9,95!/mMOBILE
SCAN NOW
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PoliticsBelgium - Open VLD - Flanders - US
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SportsFootball # AA Ghent - Tennis # Clijsters
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Personalized
Real Time
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SportsFootball # AA Ghent - Tennis # Clijsters
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Update (13.11u)
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Personalized
Real Time
Interactive
PoliticsBelgium - Open VLD - Flanders - US
CultureTheatre - Ghent - Movies
SportsFootball # AA Ghent - Tennis # Clijsters
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Friends stuff
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Scan for video and 83 comments(3 by friends)
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Update (13.11u)
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Personalized
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PoliticsBelgium - Open VLD - Flanders - US
CultureTheatre - Ghent - Movies
SportsFootball # AA Ghent - Tennis # Clijsters
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Scan for video and 83 comments(3 by friends)
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Scan for pics & video and 8 comments (2 by friends)
Update (13.11u)
Bart Muskala - Friday Nov 20, 13.12u Update profile
Personalized
Real Time
Unlimited Space
Interactive
Paying
PoliticsBelgium - Open VLD - Flanders - US
CultureTheatre - Ghent - Movies
SportsFootball # AA Ghent - Tennis # Clijsters
Related stuff
Friends stuff
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Scan for video and 83 comments(3 by friends)
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Scan for pics & video and 8 comments (2 by friends)
Update (13.11u)
Bart Muskala - Friday Nov 20, 13.12u Update profile
Personalized
Real Time
Unlimited Space
Interactive
Paying
Moving
PoliticsBelgium - Open VLD - Flanders - US
CultureTheatre - Ghent - Movies
SportsFootball # AA Ghent - Tennis # Clijsters
Related stuff
Friends stuff
Friends stuff
Scan for video and 83 comments(3 by friends)
Scan for 13 comments (3 by friends)
Scan for video and 14 comments
Scan for pictures, video and 87 comments
Scan for pics & video and 8 comments (2 by friends)
Update (13.11u)
Bart Muskala - Friday Nov 20, 13.12u Update profile
Personalized
Real Time
Network
Unlimited Space
Interactive
Paying
Moving
PoliticsBelgium - Open VLD - Flanders - US
CultureTheatre - Ghent - Movies
SportsFootball # AA Ghent - Tennis # Clijsters
Related stuff
Friends stuff
Friends stuff
Scan for video and 83 comments(3 by friends)
Scan for 13 comments (3 by friends)
Scan for video and 14 comments
Scan for pictures, video and 87 comments
Scan for pics & video and 8 comments (2 by friends)
Update (13.11u)
Bart Muskala - Friday Nov 20, 13.12u Update profile
Welcome Bart
Full Article
Media (8)
Sources Used
Comments (7)
Updates (1)
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The Irony.
Absolutely Hyper-Connected.
The vast majority of popular teen stores really focus on selling a “look”, a specific image.
Customers either buy into the image, or they don’t.
Personal expression is always a part of the equation, our goal was to enable that in a way
that also drove business for the department.
storefacebook
loyaltyplatform
A Couple of things to CHEW on.
Hyper-Connectivity is NOT about technology. It’s about PEOPLE.
Yes, OFFLINE can still be useful. For the moment, that is.
DIGITAL must be CORE to your communication strategy.
People no longer pay for NEWS and CONTENT,rendering your expensive offline ads ineffective.
Get your SEO in proper shape.
adnerds.befollowfridays.be
That’s it, for today.