The Seven Keys to Marketing Your Idea

Geoff McDonald @IdeasMarketing #ideaslunch

The Seven Keys toMarketing Your Idea

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The Seven Keys toMarketing Your Idea


Ideas Architect

Follow conversation on Twitter: @ideasmarketing

What is Ideas Marketing?



Idea

What are you selling?


Idea


Idea

Possibility = future world

ProductService

Idea

Traditional Marketing

Idea

Product/Service

Ideas Marketing

Can ideas change the world?

Are you an Idea-list?

?Geoff McDonald @IdeasMarketing #ideaslunch

Manifesto : Define Your BIG IdeaKey 1


How to Attract Your Ideal Clients More Easily


Be known for a BIG Idea

Do you spend more time chasing work or attracting it?

Thing

Concept

Achievement

Process

What’s your BIG Idea?

#ideaslunch Manifestos are created to cause change

ManifestoA Public Declaration of Your Intent

The Ten Commandments


Existing Context, New Rules

The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence

Campaign : Go PublicKey 2


Geoff McDonald • Ideas Architect

How to design projects that attract customers



What’s the ONE Thing

Every Business Needs to Build?


CapitalAny resource that enables you to build wealth


Build This #1 - Money makes money

Money

Money is mostly a private game

Vs PublicPrivate

Build This #2 - Ideas change the world

Ideas


The more peoplethat use your idea, the more valuable

it becomes.


Build This #3 - It’s who you know

People


Social Business


Create a Public Project across all three domains

Money

Ideas People

Publish : Raise AwarenessKey 3


How to build awareness around your idea



Social Media



User Generated Content



Idea

PLOpportunity

Possibility?


Your Publishing Personality


Experience : Emote a ResponseKey 4


How to get people talking about you


Something worth talking about



Idea

Possibility = future world

Virtual Face2Face

Impact


Virtual Face2Face

Impact

Spread

High ImpactHigh Spread



Idea

Make it emotional!


Artifact : Trigger ActionKey 5


How do you get paid to promote your services?


Books are dying!


Passive Active


Passive Active

Public

Private

More public, more active.


August 25 12:30-1:15pm Facebook.com/IdeasMarketing

How to Get Paid to Promote Yourself

Next Webinar

Cult : Define Us and ThemKey 6


How to generateongoing referrals


Are you a member of a cult?


Do you defend or refer brands?


The New Religion


Three Elements of a Cult

Meaning + Belonging = Identity

Ideology = Manifesto


Build CommunityBuild Interaction


Create Identity : Define Us, Define Them

Are you an Idea-list?


Immortality : Everyday ActionKey 7


How to build your legacy so you'll be remembered


On the right track!



DIFM DIY


Action


Action

Practice


Action

Practice

Habit


Action

Practice

Habit

Ritual

Turn your actions into rituals


Part 4

What’s Next for Your Idea?


www.1000manifestos.com

What’s Your BIG Idea?

Webinar #3 : The Three Things Every Business Needs to Build

What’s Your Campaign?

August 25 12:30-1:15pm Facebook.com/IdeasMarketing

How to Get Paid to Promote Yourself

Next Webinar

Melbourne 19 August 8:45am - 4:30pm

Workshop: How to Design, Build and Sell Your Ideas

More: www.IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Ideas

$450 +GST

$270 +GST

[email protected]

IdeasMarketing.com.au/Webinars

The Seven Keys to Marketing Your Idea

Business

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