The Self-Disruptive Leader | Client Presentation with …...Disruptive forces driving the future of...
Transcript of The Self-Disruptive Leader | Client Presentation with …...Disruptive forces driving the future of...
MARKETING
LEADERSHIP
The Self-Disruptive CMO
Malte Weyhe
2
a
Korn Ferry is a global
organizational consulting firm,
bringing together strategy and
talent to drive superior
performance for our clients.
Our purpose is to help people and organizations exceed their potential.
Disruptive forces driving the future
of work
“Control, Consistency and Closure”
leadership model increasingly outdated
New kind of future-ready leader
required
DISRUPTIVE TIMES
MAKE TRADITIONAL
REDUNDANT
LEADERSHIP MODELS
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MARKETING DISRUPTION
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Which of the following areas will be the most important to progressing the marketing function in the future?
Source: Korn Ferry Global CMO survey 2018
MARKETING DISRUPTION
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Which of the following marketing functions is in the greatest need of advancement?
Source: Korn Ferry Global CMO survey 2018
of investors think the
traditional legacy
leadership stock is not fit
for the future
67%
THE INVESTOR VIEW
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To build this capability,
organizations need
leaders who can
continuously disrupt
themselves and
proactively drive change
to navigate the uncertain
business environment.
To beat the competition
in the future, companies must
change the way
they innovate
They must participate in
the flow of knowledge
And create a new innovation
ecosystem
HOW COMPANIES CAN
WIN IN DISRUPTIVE TIMES
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THE NEW MODEL OF
FUTURE-READY LEADERSHIP
AN INTEGRATED
LEADERSHIP
FRAMEWORK HOW?5 QUALITIES
EMERGED
In our research
Leading in the
innovation
ecosystem
Mapped to
Korn Ferry
Competencies
and Traits
?Thematic literature
review
Identification of
five key qualities
INTRODUCING:
THE SELF-DISRUPTIVE LEADER
ACCELERATE
Implement ideas
Use quick
prototyping
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ANTICIPATE
Providing clarity when
the business
environment is volatile
and ambiguous, when
you don’t know who
your competitors are
and what could disrupt
your business tomorrow.
DRIVE
Energizing people
when they are
constantly asked to give
up their routines and
reskill themselves to
navigate uncharted
territory.
Nurturing a positive
environment to keep
people hopeful and
optimistic in the world of
constant disruption.
ACCELERATE
Managing flow of
knowledge for desired
business outcomes via
nimble processes.
Driving prototyping and
iterative approaches to
accelerate idea
implementation and
commercialization.
PARTNER
Pooling resources
when you don’t have the
sole ownership.
Forming and leading a
distributed,
nonhierarchical
organization when the
boundary and structure
fade, and where
interdependence
between partners is
voluntary and transitory.
TRUST
Securing people’s
commitment to shared
objectives when the
organization is
increasingly
heterogenous regarding
people’s values and
preferences.
Building employment
relationships of mutual
growth that facilitates
individual’s living their
purpose.
Hong Kong
Poland
Singapore
India
Germany
Japan
Netherlands
US
UK
Australia
Mexico
France
Saudi Arabia
China
Brazil
South Africa
Malaysia
0% 5% 10% 15% 20%
DO SELF-DISRUPTIVE
LEADERS EXIST?
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Korea
ASIA CMO COMPARED TO OTHER C-SUITE
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TRUST
Securing people’s
commitment to shared
objectives when the
organisation is increasingly
heterogenous regarding
people’s values and
preferences.
Building employment
relationships of mutual growth
that facilitates individual’s
living their purpose.
Anticipate
Drive
AcceleratePartner
Trust
Asia CMOs Asia Other C-Suite
0% 6%-6%
ANTICIPATE
Providing clarity when the
business environment is
volatile and ambiguous, when
you don’t know who your
competitors are and what could
disrupt your business
tomorrow.
Based on Korn Ferry’s proprietary Leadership Assessment Database: 1,000+ CMOs and 5,000+ other C-Suite
ASIA CMO COMPARED TO OTHER C-SUITE
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ACCELERATE
Managing flow of
knowledge for desired
business outcomes via
nimble processes.
Driving prototyping and
iterative approaches to
accelerate idea
implementation and
commercialization.
DRIVE
Energizing people
when they are
constantly asked to give
up their routines and
reskill themselves to
navigate uncharted
territory.
Nurturing a positive
environment to keep
people hopeful and
optimistic in the world of
constant disruption.
PARTNER
Pooling resources
when you don’t have the
sole ownership.
Forming and leading a
distributed,
nonhierarchical
organisation when the
boundary and structure
fade, and where
interdependence
between partners is
voluntary and transitory.
Anticipate
Drive
AcceleratePartner
Trust
Asia CMOs Asia Other C-Suite
0% 6%-6%
Based on Korn Ferry’s proprietary Leadership Assessment Database: 1,000+ CMOs and 5,000+ other C-Suite
© 2019 Korn Ferry. All rights reserved 13
Cultivating ADAPT
leaders will accelerate
your transformation
ASSESS
Assess for the ADAPT Competencies and Traits and re-evaluate
what is important in leaders based on the ADAPT criteria.
When identifying Potential, assess for learning agility, Traits,
Drivers, and Derailers earlier in career.
Assess and assemble teams of leaders with complementary
leadership styles (including the selection of external candidates).
DEVELOP
Leadership development needs to have meaningful conversations
around Traits, Drivers, and Experiences. Self-awareness is key.
Cross functional learning journeys, experiential learnings and
immersions (DIVA), formal coaching, etc. help shape mindset.
Create differentiated development plans.
POTENTIAL
Learning agility remains foundational.
Pay attention to young leaders who energize their teams and
display the differentiating social behaviors outlined in ADAPT.
High potential development should include diverse learning
assignments that address mindset development.
THE IMPLICATIONS FOR YOU AND YOUR TEAMS
HIGH-PERFORMING
TEAMS
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SHARED
INTEREST
HIGH
PERFORMING
TEAMS
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PERSONALITIES DON’T MATTER
- OR DO THEY?
Psychological safety
Dependability
Structure and clarity
Meaning
Impact
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Develop a strategic
mindsetDevelop learning agility
Find joy in ambiguity
LEFT VS RIGHT BRAIN
Put your social
leadership skills to the test
Be known for something
Practice tackling
complex problems
THANK YOU
APPENDIX
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THE ADAPT DIMENSIONS
A fair exchange
SELF-DISRUPTION
Anticipate
Trust Drive
Partner Accelerate
GLOBAL LEADERS
Measuring for the ADAPT Competencies and Traits, Korn Ferry
assigned an ADAPT score to all 150,000+ participants in our
assessment database.
GLOBAL INNOVATION INDEX
We aggregated the assessment data at country level and related it to
the Global Innovation Index 2018. There is a strong correlation
between leaders in the most innovative nations and high performance
on the five ADAPT dimensions.
MEDIA CLAIM LISTS
We further compared the ADAPT assessment scores of leaders on
several “claim lists” including Fortune’s World’s Most Admired
Companies, Fortune's Fastest Growing Companies, Forbes' Most
Innovative Company, etc. Leaders from these companies scored
higher across all five ADAPT dimensions.
Differentiating behaviors in ADAPT leaders
HANDOUT
ANTICIPATE▪ Providing clarity when the business environment is volatile and ambiguous, when you don’t know who
your competitors are and what could disrupt your business tomorrow.
DRIVE
▪ Energizing people when they are constantly asked to give up their routines and reskill themselves to
navigate uncharted territory.
▪ Nurturing a positive environment to keep people hopeful and optimistic in the world of constant
disruption.
ACCELERATE▪ Managing flow of knowledge for desired business outcomes via nimble processes.
▪ Driving prototyping and iterative approaches to accelerate idea implementation and commercialization.
PARTNER
▪ Pooling resources when you don’t have the sole ownership.
▪ Forming and leading a distributed, nonhierarchical organization when the boundary and structure fade,
and where interdependence between partners is voluntary and transitory.
TRUST
▪ Securing people’s commitment to shared objectives when the organization is increasingly
heterogenous regarding people’s values and preferences, and individuals in the post-materialism age
look for opportunities for self-expression.
▪ Building employment relationships of mutual growth that facilitates individual’s living their purpose.
© 2019 Korn Ferry. All rights reserved 21
ADAPT leaders
ANTICIPATE
Providing clarity when
the business
environment is volatile
and ambiguous, when
you don’t know who
your competitors are
and what could disrupt
your business tomorrow.
This is about bringing clarity in volatility and ambiguity, AND these are leaders who are not going
to wait for luck to find them. They are motivated by challenge and obstacles – it’s all opportunity!
FROM TO
It’s beyond my control.If you wait too long, you will have a different problem and have
to start all over – so move now!
Things will improve on their own. Disappointment is inevitable; being discouraged is a choice.
High expectations also lead to great disappointment.
© 2019 Korn Ferry. All rights reserved 22
ADAPT leaders
DRIVE
Energizing people
when they are
constantly asked to give
up their routines and
reskill themselves to
navigate uncharted
territory.
Nurturing a positive
environment to keep
people hopeful and
optimistic in the world of
constant disruption.
They energize people who are change-weary and yet must reskill themselves for an uncertain
future – but ALSO nurture positivity and hope, through optimism, to foster a sense of renewal.
FROM TO
The business of business is business. Leadership is about making the lives of your team better.
Being busy and working hard is the key to success. A sense of caring creates a sense of community.
Don’t engage feelings – you respect people by
leaving them alone.
Empathy reduces defensiveness and replaces it with
positive energy.
Positive attitude causes a chain reaction of positive
thoughts and outcomes.
© 2019 Korn Ferry. All rights reserved 23
ADAPT leaders
ACCELERATE
Managing flow of
knowledge for desired
business outcomes via
nimble processes.
Driving prototyping and
iterative approaches to
accelerate idea
implementation and
commercialization.
Leading by managing the flow of knowledge using principles of design thinking and Lean, but
letting go – doing it without the need for control.
FROM TO
We have one chance to get it right. You never reach perfection.
Success is based on good preparation. Failure is practice to get better.
I need to get everything right. The best preparation for success tomorrow is to start today.
© 2019 Korn Ferry. All rights reserved 24
ADAPT leaders
PARTNER
Pooling resources
when you don’t have the
sole ownership.
Forming and leading a
distributed,
nonhierarchical
organization when the
boundary and structure
fade, and where
interdependence
between partners is
voluntary and transitory.
Collaborating without sole ownership of the issue, leading a distributed, nonhierarchical
organization – interdependencies are voluntary and transitory.
FROM TO
The more control I have, the easier life is. No one is smart enough to be right 100% of the time.
I strive for role clarity and boundaries.No matter how good you are, people around you will have all
kinds of ideas to be better.
I feel confident when I outperform others. Hang out with people who are better than you.
Between two ideas, there is a better idea.Friction and tension between ideas produces new and
better ideas.
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ADAPT leaders
TRUST
Securing people’s
commitment to shared
objectives when the
organization is
increasingly
heterogenous regarding
people’s values and
preferences, and
individuals in the post-
materialism age look for
opportunities for self-
expression.
Building employment
relationships of mutual
growth that facilitates
individual’s living their
purpose.
Bring people together with a tremendous amount of diversity, secure their commitment, AND
recognize they have their own purpose, ambitions, and self-expression.
FROM TO
Harmony is achieved when differences are reduced. Strength lies in differences, not similarities.
People are people, we treat everyone the same, and
people are always rational.
Differences do not divide people; the inability to recognize
them does.
I don’t show weakness. You can have fairness and diversity.
* Note: Differences lead to better decisions only when one is skilled at managing conflict and tension.
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