The Secret to the Inbound Website

‘The law of lead attraction is a curious thing - makes one man weep makes another man sing.’ Brightfire, April 2013

The 5 Sacred Steps to unlock the inbound website Secret

1. Personas 2. User Journeys 3. Content 4. Campaign5. Analytics

Heart-shaped lock, ca. 1887

Cracking the Code

Crack the code and attract inbound leads…1. Personas by understanding the issues, needs and

challenges of your audience you are able to define key user journeys, information needs, content and functional elements that will drive engagement and conversion

2. User Journeys now engage your audience with personalised content. mapping to the goals, aspirations and pain points that you identified in the persona sketches

3. Content maintain an active business blog, contribute to guest blog posts, publish long-form content, launch your own podcast, speak at conferences/events and answer questions in social media

4. Campaign attract users as they engage with your content via search, social and your inbound website

5. Analytics a key component of the inbound marketing process you now ‘join up’ the picture of your online activities with closed-loop analytics

You are a magnet for inbound leads…Increase your powers of attraction with this indepth ebook here. It’s yours. You’ve earned it....

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