Going Fishin’ For CustomersATTRACTING THE BIG FISH AND REELING THEM IN WITHACCELERATED LEAD GROWTH

Next Webinar: December 17, 2013Developing a Manufacturer’s Marketing Plan for 2014

ABOUT THE PRESENTER

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.

Darren JohnsonBusiness

Development

http://www.linkedin.com/in/darrenjohnsonstrategy

WHAT IS INBOUND?

Strangers Visitors

CONVERTForms | Calls-to-Action

Landing pages

CLOSEEmail | Signals

Workflows

DELIGHTEvents | Social Inbox

Smart Content

ATTRACTBlog | Keywords

Social Media

Leads NURTURE

& MONITOR

Customers Promoters

Accelerated Lead Growth is PureDriven’s trademark inbound marketing program we offer for manufacturers. The ALG program is only offered by PureDriven.

For the purposes of this e-Book, we will be using terms “Accelerated Lead Growth” and “Inbound Marketing” interchangeably.

Fishing6 Steps When Fishing

Planning

Baiting

Casting

Setting the Hook

Waiting

Inbound Marketing

6 Steps When Marketing

Research and Development

Content Creation

Distribution

Converting

Nurturing

Reeling in the Fish Closing Leads

FISHINGInbound Marketing is Like Fishing

Is my tackle box packed correctly?

Do we have a guide to show us the way?

Do I have the right tools?

Fishing Rod, Reels, Line?

THE INTERNET IS AN OCEANYou need to have a solid planBefore you leave the shore.

Do I have a fish finder?

GPS? Maps?

What kind of fish are we going for?

Where are the fish?

Poll:How Many

Leads Came From Your Website?

THE INTERNET IN 60 SECONDS

571 new websites

1.8 Million FB likes

2 Million searche

s

204 Million Emails Sent

72 hours of video

upload

Within the last 12 months

ALL THE ACTION IS TAKING PLACE ON YOUR WEBSITETherefore, your website should be reflecting the latest in design and code developments.

More than a year I don’t know?

POLL:WHEN WAS YOUR

LAST WEBSITE REDESIGN?

1 2 3

CONTENT IS THE ART OF INBOUND MARKETING

Blogging is the

fishing line.

It is a cornerstone

of content.

Premium Content

is the bait.

Free trials, demos,

ebooks, etc.

CONTENT is educational and engaging information that is developed

based off your research of your target market.

Compelling content can dramatically increase your lead

generation and build your trust and authority as an industry

THOUGHT LEADER.

CONTENT OVERVIEW:

Question:Are you giving

premium content offers?

DISTRIBUTE THE BAIT

SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION

PAID ADVERTISING

Casting your line out into the digital ocean

is the process of distribution.

SET THE HOOK

CTA’S

CALL TO ACTIONSA banner, button, or some type of

graphical text on a website that will

call the attention of your website

visitors to your premium offer.

FORMSLANDING PAGES

LANDING PAGESAny page on the web on which one

might land that has a form and

exists solely to capture a visitor’s

information on that form.

FORMSA list of questions you ask your

customers when they get to your

landing page.

Are you using these

items?

Question:

Lead Nurturing involves creating WORKFLOWS, which includes setting up pre-developed sets of email marketing, social media and call

triggers that are automatically sent out in pre-determined sequences based off the lead’s activities. For Example:

LEAD NURTURING IS PART OF THE SCIENCE OF INBOUND

Blogs, CTAs

Landing Pages, Forms

Emails, Offers

Sales Reach

Automated

WorkflowsCustomer

RESEARCH ASK LISTEN HELP QUALIFY CLOSE

1 2 3 4 5 6

CLOSE THE INBOUND LEAD. A consultative sales process is recommended

There are six principles to the CONSULTATIVE SALES PROCESS:

SUMMARY:

LEARN MORE ABOUT THE ALG SOFTWARE BY

GETTING STARTED WITH A FREE 30-DAY TRIAL

?LIVE Q & A

http://info.puredriven.com/30-day-alg-software-trial

PLAN

BAIT

CAST

WAIT

SET THE HOOK

REEL IT IN