the secret PORTFOLIO CHECKLIST - Jeremy Carson · 2017. 10. 7. · Take a little extra effort and...
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the secret Wherever your portfolio lives, there are a few things you absolutely (and apparently not so obviously) need to include. IDEAS SPEAK FOR THEMSELVES Professional creatives know you don’t get to explain your idea to your audience, so keep project descriptions short in your portfolio. PRESENTATION COUNTS Take a little extra effort and mock up your executions in situ. A billboard on the image of a real billboard will stand out more than just the art. PORTFOLIO CHECKLIST LINKEDIN PHONE EMAIL TITLE NAME tips the basics the work 6 to 10 INDIVIDUAL PROJECTS Visit jeremycarson.com to get more raw, unfiltered creative advice you can use. What are you most proud of? What pieces have the best story? These should be the ones that you can talk about at length during an interview. Oh, a set of three print ads is not a campaign. These should show how you can take an idea and expand it into multiple mediums and executions. featured campaigns 2 to 3 INTEGRATED CAMPAIGNS Not everything in your portfolio is going to be a full campaign. These are a range of one-offs that should show your ideation and execution ability. range projects P R I N T D I G I T A L V I D E O S O C I A L S T U N T D E S I G N Photographer on the side? Shot a short film? These aren’t the most relevant projects, but they give your portfolio personality. Be sparing. passion projects NO MORE THAN 2 PROJECTS P R I N T D I G I T A L V I D E O S O C I A L S T U N T D E S I G N [email protected]
Transcript of the secret PORTFOLIO CHECKLIST - Jeremy Carson · 2017. 10. 7. · Take a little extra effort and...
the secret
Wherever your portfolio lives, there are a few things you absolutely (and apparently not so obviously) need to include.
IDEAS SPEAK FOR THEMSELVESProfessional creatives know you don’t get to explain your idea to your audience, so keep project descriptions short in your portfolio.
PRESENTATION COUNTSTake a little extra effort and mock up your executions in situ. A billboard on the image of a real billboard will stand out more than just the art.
PORTFOLIOCHECKLIST
PHONE
TITLE
NAME
tips
the basics
the work
6 to 10INDIVIDUALPROJECTS
Visit jeremycarson.com to get more raw, unfiltered creative advice you can use.
What are you most proud of? What pieces have the best story? These should be the ones that you can talk about at length during an interview. Oh, a set of three print ads is not a campaign. These should show how you can take an idea and expand it into multiple mediums and executions.
featured campaigns2 to 3INTEGRATEDCAMPAIGNS
Not everything in your portfolio is going to be a full campaign. These are a range of one-offs that should show your ideation and execution ability.
range projects
PRIN
T
DIGITAL
VIDEO
SOCIAL
STUNT
DESIGN
Photographer on the side? Shot a short film? These aren’t the most relevant projects, but they give your portfolio personality. Be sparing.
passion projectsNO MORE THAN2 PROJECTS
PRIN
T
DIGITAL
VIDEO
SOCIAL
STUNT
DESIGN
