People Helping People Creative Executions
6
Creative Concept: Where the Hell is Ecuador?
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The creative executions for our People Helping People pitch.
Transcript of People Helping People Creative Executions
![Page 1: People Helping People Creative Executions](https://reader034.fdocuments.us/reader034/viewer/2022051500/568c4f2a1a28ab4916aad52c/html5/thumbnails/1.jpg)
Creative Concept: Where the Hell is Ecuador?
![Page 2: People Helping People Creative Executions](https://reader034.fdocuments.us/reader034/viewer/2022051500/568c4f2a1a28ab4916aad52c/html5/thumbnails/2.jpg)
OUT OF HOME TEASER CAMPAIGN
The Where the Hell is Ecuador? teaser
campaign will spread awareness about the
People Helping People cause and force Slacktiviststs to
question their global knowledge.
![Page 3: People Helping People Creative Executions](https://reader034.fdocuments.us/reader034/viewer/2022051500/568c4f2a1a28ab4916aad52c/html5/thumbnails/3.jpg)
MICROSITE
At the Where the Hell is Ecuador? website visitors will be challenged to find Ecuador on a map.
![Page 4: People Helping People Creative Executions](https://reader034.fdocuments.us/reader034/viewer/2022051500/568c4f2a1a28ab4916aad52c/html5/thumbnails/4.jpg)
After seeing how far away they are from Ecuador, visitors will be given a few light-hearted facts about Ecuador and then will be prompted to donate either
awareness or dollars.
![Page 5: People Helping People Creative Executions](https://reader034.fdocuments.us/reader034/viewer/2022051500/568c4f2a1a28ab4916aad52c/html5/thumbnails/5.jpg)
DONATING AWARENESS
![Page 6: People Helping People Creative Executions](https://reader034.fdocuments.us/reader034/viewer/2022051500/568c4f2a1a28ab4916aad52c/html5/thumbnails/6.jpg)
AP: Adam PanettaAP: Kristin LowryAD: Alexander NorlingCW: Libby Robertson