The secret formula behind a $750,000-a-year online...

The secret formula behind a $750,000-a-year online business that runs on autopilot – Brett McFall


Congratulations and welcome to Brett McFall’s Special Report:

REVEALED: The Secret Formula Behind A $750,000-A-Year

Online Business That Runs On Autopilot

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HERE’S WHY YOU NEED TO READ

EVERY SINGLE WORD OF THIS REPORT:

• Discover how Brett McFall’s auto-pilot business got started

• REVEALED: The one thing Brett wished he had known before

he started his own internet business (and how you can benefit

NOW)

• The only 4 ways to make money online

• The little-known… but devastatingly effective… way to get

FREE traffic to your website within just a few days

• Why you’ve failed at all the coaching courses you’ve purchased in

the past

• What Brett would do if he had to start completely from scratch

(get Brett’s easy strategy for achieving online success very quickly)

• Plus a lot more


The secret formula

behind a $750,000-a-year

online business that

runs on autopilot With the expert at making internet marketing easy, Brett McFall A failed English student, Brett McFall eventually became one of Australia's best direct response advertising writers. Over the past 21 years, he has written over 10,000 adverts, sales letters and websites for 153 different industries. Today he's known more for his internet marketing businesses and his ability to teach internet marketing in an easy-to-understand way. Brett has many simple internet businesses that generate over $750,000 a year from home.

INTERVIEWER: Today I'm very honored to have with me expert Internet marketer, copywriter and also event promoter Brett McFall.

Brett, you’ve been successful online for many years. Can you tell us a bit about your story and how you ended up where you are now?

Brett: It’s not a path I ever envisioned. I never thought I would actually end up where I am. But I was working at an advertising agency in the late 90’s and I knew I wanted something else and that’s when the internet was starting to surface.

I was daydreaming during lunch time seeking out what this internet thing was and I saw ‘genius’ in the whole concept and I thought to myself, “Wow if I could create my own website, I wonder if I could have my own business online.”

The ideas began to dwell while I was working and I could see other people in America who were offering copywriting services from their website. That’s when I really got interested and launched my own website.

But before I even launched my own website, I’d been writing a newsletter. I’d been giving away tips to business owners on how to improve their marketing.


And it came to a point where they would just say “You seem to be so good at what you’re doing, can you just write the advertising for us?” and that’s when I started my income on the side.

These clients were putting $5,000 to $10,000 a week into my account because I was producing fairly amazing results for them. I was the first copywriter in Australia to have a money back guarantee on the advertising I wrote, and that was ground breaking at the time.

So it wasn’t a hard transition to move from working for a company to working on my own in the copywriting field. I’d always had the idea, but it took at least 5 years to get up the courage to do it.

I was learning the internet while doing my stuff writing for clients, I got my own website up and people started to subscribe to my newsletter, I was getting top 10 rankings on Google. It was easy to get rankings back then. In Yahoo, I was number one with everything and then shortly after on Google I went to number one.

As I started to get good results people started to ask me, “Well how are you doing it, and can you show us?” and that’s how I developed my teaching skills.

I then met a man who was running internet marketing seminars in the USA and I said to him, “We should bring that concept to Australia.” He agreed, and we did. The first event was completely sold out. Together with my business partner here in Australia, Tom Hua, I was the first to bring internet marketing training to Australia.

It was a revolution that happened early 2003 that changed the seminar industry forever – including how they were run and how the business model worked.

By this time I was selling a lot of my own copywriting manuals and DVDs online, and so my experience was becoming quite strong.

INTERVIEWER: Brett, you have a good reputation in the Copywriting and Ad Writing space. What were some of the things you wished you’d known earlier?

Brett: I have really one core answer to that because it’s the catalyst to everything else you’ll do and it’s the reason why I am here now: Give away your best secrets.

If you go to business school, they will teach you to compete, and they teach you to give your customers a little upfront and then give them everything else only when they’ve paid.

This is the general lesson students are taught by conventional schools and universities. But I say do the total opposite of what others are doing, and you’ll do better, because what most people are doing is ineffective.

Whatever gives your customer the best value, give it away. If you truly do give away your information, your answers, your solutions, then you’ll build a superior relationship with your customers.

Relationships = trust. Trust = business success.


It is one thing to tell your customer how to do something or give them more than everybody else. But another to tell them how to apply it and actively make it easy for them to want to know all the other things that you know as well. It’s really creating that relationship. Give till it hurts.

No matter what field you’re in, give your answers away to help your customers from the very first experience with you.

And the reason is this - your customer suddenly feels, “Wow this is someone I actually like dealing with because there’s no pressure here.”

There’s no pressure to buy in order to get what they really need, now they want to do business with you even more because they can relax.

Instead of you having to sell yourself to them, they now want to become your customer. It’s a completely different way of doing things.

I call it, “Reverse Marketing” – where the customer chooses to go with you, rather than you having to convince them to come on board.

The marketing of any business can be so much easier if people follow that one simple rule.

INTERVIEWER: Brett you say that there are only 4 ways you can make money online. What are those 4 ways?

Brett: To make money online remember this: your website is just like a traditional business shop front.

In most cases this is the first port of call for your soon-to-be-customer.

So your website needs to be able to do all the things that your physical shop would – accept money, answer questions, sell solutions etc.

And there are only 4 types of things you can sell on your website…

The first thing you can sell is physical products.

Cameras, phones, notebooks, books - you name it, anything that people want. All physical products can be sold from a website. They can be your products or somebody else’s.

I sell my own physical products for as high as $15,000 over the internet.

Secondly, you can sell digital products.

These are products your customers can download like software, e-books, audios and videos.

Digital products are just about the best way for you to get information or a solution (software) to your customer. They can be your own digital products that you create


yourself, or you can buy the rights to somebody else’s digital products and sell those from your site.

Either way, you have options. And people often say, “How can I possibly sell products online if I don’t have any product ideas?”

That’s okay, you can find other products which have licenses that allow you to sell their product at your site – and YOU keep all the money. It’s a great way to start. Just look up “resale rights” on your favourite search engine and you’ll a lot of websites allowing you to buy the rights to ready-made digital products.

The third way to get yourself online is to sell your services.

Solicitors, dentists, hair dressers, all wonder, “How can I do it online? Do I really need a website?” 48% businesses in Australia still don’t have a website. It’s crazy, they need a website.

How do you do that? Simply educate your market. Give away your best secrets. Create a website that allows you to contact people if they join your database by giving you their name and email for instance, or by “liking” your Facebook page.

You can contact them with special offers or about coming in to your store. If you don’t want to sell things from yourself, you can sell other people’s stuff. You can recommend other people’s stuff and receive a commission.

So selling your services is totally doable online and very effective.

The last way is simply to recommend other people’s products. You create your business by recommending other people’s products. Just the same way as “Flight Centre” recommends which flights to travel on, which hotels to stay at and which tours to take, you can recommend other people’s products and services too. For instance, you can recommend my salesletter software. If the person you recommend buys that software, you get 50 cents for every dollar I make (which is $97 per sale). There’s no reason you can’t set up a deal where you send people along to someone else’s site and if they turn to a customer they give you between 10-75% of the sale price. It’s called Affiliate Marketing.

INTERVIEWER: Traffic is the lifeblood of an internet business. What would you suggest is a little-known way to get traffic to a brand new site? Brett: In fact, I’ll give you two ways to get traffic. If I’m going to start a brand new business the first question I ask is, “Can I get it ranked? Can I get that website ranked on its’ own?” And of course, I’ve got a way of doing that.


If I can use this technique then it means that a brand new site is self-sufficient from the first moment. I’ll explain the technique first and then I'll tell you where you can take it after that.

The technique is called, Expired Domain Names.

You can buy expired domain names which previously were a website but for whatever reason, that website has been removed, the person doesn’t run the website anymore so the domain name which used to be the address for that website is now available for sale.

So expired domain names often have what are called “back links” to them. Sometimes hundreds of back links from other websites.

Not only does this help the domain name to rank on a search engine, but it usually means those other sites are sending traffic to that domain name. Even if there’s nothing on the website.

Which means that as soon as you put a webpage back underneath these expired domain names, the web pages are instantly getting ranked on Google and Yahoo, plus receiving automatic traffic from other sites which link to them.

So in a matter of days, you can start getting traffic. That’s one method I use for getting instant free traffic.

And here’s one little tip: you need to be offering fresh content on the site - that is the biggest principles on the Internet: you have to have fresh content.

Buy the domain name, put up a page, start adding fresh content. That is how you respect Google and Yahoo because that’s exactly what they’re looking for.

The second question I ask is, “How can I get people to stay?”

I know hundreds of really good Internet marketers but I don’t find many who actually pay close attention to getting people to stay on their site.

They get so excited about how much traffic they can run and bring to the website. But how can you get people to stay? If they don’t stay, you basically have a lame duck, and it’s not going to work long term.

I have techniques where I can keep people on the website for 5 minutes, 10 minutes, 15 minutes and more. Now if you can’t answer those two questions, then there’s little point in launching your business online. You got to be able to get them to stay, and when they stay, have them take an action of some sort: either they give you their name or email, or buy. Otherwise, you’re not going to have a business long term or you won’t be able to get it off to the ground.

INTERVIEWER: What advice would you have for those of our readers who have bought every course


and implemented a heap of stuff and are just not making money online? Brett: Well the truth is this: buying courses doesn’t make you successful, it just gives you extra knowledge. It all comes down to implementation.

I often demonstrate this on stage where I call somebody up on stage and I’ll have a tennis ball in my hand. I ask them, “Can you catch a tennis ball?”, and they will say, “Absolutely, I can!”

Then I will tossed them the tennis ball on stage and they catch it.

But then I’ll say, “Now let me try this - I have 12 tennis balls here in a jar,” and now I toss those all at once at the person who agreed to catch the tennis ball, and they do their best to catch the 12 tennis balls.

The most that anybody has caught is 4 out of the 12, because it’s an extremely hard thing to do.

What it really shows is the limitation of your brain. It’s virtually impossible to catch the 12 balls without an aid of some sort. Our brain just can’t deal with too many things at once.

The point I’m making is to do things step by step, one at a time.

If you’re going to buy a course then buy one course, hold on to it, implement it then don’t bother moving on to the next course until you’ve actually exhausted the first course.

Many people have at 2-3 courses at home on various subjects, maybe more.

Chances are, they are all good. But if that course contains webinars, seminars, DVDs, CDs, teleconferences, personal coaching, more live seminars, then that’s like 12 tennis balls being thrown at you.

There’s not a chance you’ll be able to implement them thoroughly. You have to dedicate yourself to mastery. Implementing is really where it’s at.

If you’re not making money and you’re implementing all these strategies, there’s one of two things wrong, either the strategy simply doesn’t work or you haven’t implemented it properly- and that’s where I find a lot of people messing up.

Let me point out something here which you may not realize…

It’s hard to get the average person go to a website, download some software and install that software on their computer.

That’s a three step process, yet it’s extremely hard to have an average person to complete all these steps. They don’t read all the instructions, they think they know what they are doing (most don’t) and it complicates the process.

So if the average person struggles with downloading some software to their computer, how can we possibly think they are going to be able to go and implement a


internet marketing strategy… or a social media strategy… or a traffic strategy – usually with a lot more steps to it than three.

You only have 2-4 weeks to actually take an action from a program before you lose your momentum. In the first week, if something doesn’t work, you need to work out whether it’s you or the strategy.

You have to be honest with yourself. If it’s you, get someone else to make it happen. If it’s not you, then you take it up with that person who teaches you and get them to do whatever they can to make sure that they show you or you get your money back.

So don’t sweat things, just get your money back or make it work.

Like any business, an online business has to be a priority in your life. And if it doesn’t have priority in your life, then it is just a hobby to you.

And that’s okay if that’s what you want. Just don’t expect that business to produce extraordinary results.

INTERVIEWER: If you had to start all over again is there anything that you would do differently? How would you make a go of it from scratch if you didn’t have a reputation or big list of contacts? Brett: The rules have completely changed from when I started – there was very little competition so what I’m about to explain to you wasn’t so critical.

But today it definitely is. What I would do these days is try not to reinvent the wheel. We already know that if you are starting today and you wanted to start making some money, then you should find the niche and test the niche first, before creating a product for that niche.

And this works because you’re listening to what your potential customer wants.

This should give you a process to follow and repeat for the next 10 years at least. That is a good business model – find the market first, create the product second.

But if you’re wanting to get started really quickly and need to make money now, then my question is: How can you go piggy back on somebody else’s success where there’s already a market, already money being spent or already a trend?

For example, Facebook is a massive trend right now; it is one of the number 1 places on the Internet. Over 1 billion people have their own Facebook account.

So what can you do that would piggyback on Facebook’s success? What tools do users need that are currently not available? What can you possibly do to make Facebook easier, quicker or more profitable, more resourceful, more whatever?

Let me push the example even further…

You could interview 10 people who are experts in Facebook. They might have more ‘likes’ than anybody else, more friends than anybody else.


Ask them: How did you get to where you are? What did you do then? How did you do this and that etc?

Just interview them and create an information product which you can sell to people who have an interest in being successful on Facebook.

Suddenly you’ll have a product which follows a trend. There are literally hundres of thousands of people who would love to own a product like that.

So for your average person, that’s what I would do if I had to start all over again. It’s one way, but it’s not the only way.

There are hundreds of ways to make money on the internet. So no matter who you are, if you want to start a business or be good at business on the Internet, you’ve got to be able to take a gamble.

You have to be able to gamble at some stage, but you need to calculate your gambles. That’s the difference between an entrepreneur and someone with an ordinary job.

An entrepreneur is prepared to gamble on their ideas. So prepare to risk money and prepare yourself that even then… it just might not work.

If you can handle the “worst case scenario” then you’re good to go.

Here’s the last thing I want to say - the internet is the cheapest place to fail. You cannot lose your house by starting an internet business. You can start a business for a few hundred bucks and that’s a worthwhile investment. If you can devote 100% of your time to your business, it works.

INTERVIEWER: What used to be the most difficult aspect of running your business and how did you solve the problem?

BRETT: What used to be the hardest was 'wearing all the hats' that you are required to when you start your own internet business.

You're the 'marketer' one day, 'product creator' the next; 'database manager' here, and then 'technical problem solver' there.

It can be a real challenge to take on that responsibility. And what I realized was the true cost of running your business like that.

You can certainly save money by doing all those tasks yourself. But it's unlikely that you're great at all of them, and so then you need to ask yourself what it's costing to be doing all of those tasks.

There's always a cost. You may think that the only real cost is worked out financially. But there will be physical, mental and emotional costs too.


What good is all the money, if you don't have the balance in your life to enjoy it?

So learning to delegate was the answer. In my view, money simply buys you time.

By realizing that time is the important commodity of all, then you can buy more of it, by delegating. The better the delegation, the more time you get in return.

Now you might use that time to do extra work. Or you might just revel in the freedom of having a choice to do whatever you want with the time.

But ultimately, if you're doing 'everything,' then you're going to be very time-poor. And that can't be good for you, or the business.

INTERVIEWER: What specific processes do you currently have in place which has enabled your business to run without you successfully?

BRETT: I just so love being alive in this age - where technology is taking over so many of the tasks that we would normally assign to employees.

It means you can design your business around giving great customer service, without being loaded down.

I still have no employees working for me. What I do is optimize my use of technology to a degree where the menial tasks of sending a welcome letter to a new customer, or the processing of their credit card is all taken care of by technology.

The question I'm constantly asking myself is: Which of the tasks I'm doing today, could be automated?

And if there's no software available to do it, then often I'll invest my money in programmers to create that software. Everything from creating the marketing for my company, placing the marketing, analysing the results and more.

But there's something else too. I said that I have no employees. What I do instead is outsource roles to a handful of people. It's on a per-project basis, which keeps my costs down too.

I designed my business to be one that I could turn on and turn off at the flick of a switch. To generate income, all I have to do is flick the switch on some marketing and the leads come in.

My websites convert those leads into sales. Software allows my customers to access the product or service. And then my outsourced team can follow up on my customers to see how they're going.


INTERVIEWER: What challenges did you experience when you initially tried to create these processes and how did you solve them?

BRETT: The big learning curve was in 2 parts:

1) choosing the right talent to work on my projects, and

2) searching for the right software to do the tasks I needed. There are so many solutions out there it can be hard to know which option is the right one to go with.

But what I found is that making a decision in some direction – any direction - is better than not making a decision at all. You can always fix mistakes or fine tune processes along the way.

When it comes to finding great people to outsource work to, I now look for those people who are already ‘proactive.’

I found my best helper in my own forum – she was helping people out of the goodness of her heart with answers to their questions.

So I contacted her and said “Hey do you think you could do that for me full time?” Luckily, she did. And that person has been working for me for 7 years now.

When it comes to software, I know this: if you don’t enjoy using it, you won’t use it for long. It has to be easy and enjoyable to use, or it doesn’t matter how good it is – you simply will avoid using it.

So decide fast which software you’re going to use. No more than 30 days of testing, then decide whether it’s in or out.

INTERVIEWER: What systems have you set up to enable all your employees to know exactly what they need to do?

BRETT: I always aim to make things very simple. I don’t have employees but I do outsource tasks. So it’s a matter of knowing what roles are required, and then finding someone to fit that role, not the other way around.

The nature of business is that if you hire someone to do A, B and C, it’s only a matter of time before D, E and F are also required.


So look for people who understand that although there is a clear role for them, it’s highly like that the role will change and require more.

Many people thrive on this situation. Many don’t. So weed them out early – just like bamboo, people who work for you need to be strong on task but flexible in their role.

INTERVIEWER: How do you track the results delivered by your employees?

BRETT: Because of the way I run my business, I delegate tasks. I don’t have employees there beside me in the office every day.

I simply outsource a task. Which means the results are clearly spelled out before that person does the task. If they complete that task well, then they get another one.

There’s no confusion.

I also monitor who provides the most solutions, over who brings the most drama. Two different people can complete a task very differently. One does it without fuss. Another brings the drama and negativity.

I prefer to work with “solution providers” because that’s what a business is there to do – solve a problem.

We can all look at what’s not going right, who didn’t do what, and what someone said that they shouldn’t have. It’s easy to focus on that stuff.

What’s harder is to see those issues, and find a solution anyway.

INTERVIEWER: What was last year's annual revenue and what is this year's projected annual revenue?

BRETT: My internet businesses consistently bring in on average $750,000 a year.

And I could certainly ramp that up. But it would mean I’d lose my current lifestyle.

I wouldn’t be able to use my jetski as much; take my son to soccer; go swimming; take a long lunch with my wife; see a movie at any time of the day – I’m sure you get the idea.

Money buys you time, but only if you let it.

INTERVIEWER: Please explain how your

unorthodox, crazy, or unusual business mind helps

you succeed.


BRETT: The thing is that people make things so complicated these days - with sophisticated sales funnels... 20 different ways to share content on social media... the "latest craze" marketing idea, and more.

The end result is that most business owners feel lost and very much left behind.

But that's because they're missing the point.

The internet is designed to make things easier for us. Faster for us.

What I see instead is business owners just doing more things in faster time - just jamming more things in to their day. And never actually getting any extra freedom or time. They're missing the point of what the internet has always promised - efficiency.

The question then is, what are you doing with your efficiency? Do you schedule more things to do because you're so much quicker at handling tasks today compared to 10 years ago?

Or do you allow the internet to give you what most people want, but with very few have - time and freedom to do as you please?

To me, if your business isn't allowing you to enjoy everyday life, then what's the point?

Are you going to wait till the end of your career to "be happy?"

Or find a way to be happy everyday as the internet works for you, not you for it.

I used to work 6 days a week. Which mean, very little time for other things. The bank account had more numbers in it. But I couldn't use those numbers on anything special because I didn't have the time to enjoy it.

So what's the point of that?

Now I have learned to say "no" to opportunities. There's never a shortage of opportunities. I used to say "yes" to nearly everything.

Why? Because they were so exciting.

Today I plan my life the way that I want it. And the opportunities have to fit in with my plan, not the other way around. I have days every week where I have nothing planned. But that's the plan - to have time and freedom. It's not to fill it up with more things again.

It can be hard to say "no" when you don't have what most people would consider a "decent excuse."


For me however, having time to spend how I want it, is the biggest and best reason for being in business.

So saying "No, I won't take that opportunity on because I like my Thursdays and Friday's to be free," is totally okay once you've agreed inside to be in charge of your life.

And so to answer your question, I find that this sort of thinking is considered “crazy and unorthodox.”

INTERVIEWER: What software do you use especially

marketing or lead generation?

BRETT: My marketing is run via joint ventures with people who have my target market as their customers, or I use banner advertising on websites that cater to my niche market.

Joint ventures involve leaders in the niche emailing their lists and recommending my materials. Banner ads do the same, but to a wider audience.

Either way, all visitors need to leave their email address in order to access to a free report, a free video or free software.

I have various brands of software that I use for this process, from WorldInternetOffice.com to GetResponse.com - all are effective, and each has their own strengths.

But ultimately they let me market to those people on auto-pilot, or broadcast to them whenever I choose. It's the equivalent of having a marketing team working for you, when in fact, it's software that you've created some content for, and then automated.

INTERVIEWER: Thank you for these brilliant insights Brett. How can our reader find out more about you and what you offer? Brett: They can simply go to www.internetchallenge.com.au. When they go there, there’s my latest documentary that shows how I helped a total beginner make $11,643.50 in just 30 days. It’s important viewing for anyone who wants to stop working for a living.

Secondly, they should come and see me LIVE so that I can teach them what to do. Tickets are available now at:

www.30DaysToInternetSuccess.com


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About Brett: Brett McFall is Australia’s expert at making internet marketing easy.

Online since 2002, his own personal websites sell everything from e-books to software, generating over $750,000 a year from home on virtual auto-pilot, allowing him to take a holiday every 8 weeks (whether he needs it or not ;-).

He is the author of the 2-times Australian best-selling book, “How To Make Money

While You Sleep” – the first copy of which sold on eBay for a record $8,105.

His level of internet marketing knowledge is so high that over 3,000 people pay him $4,000 a year just to be taught his secrets, with many being able to leave their jobs for

good.

Well-known for this ability to make internet marketing easy to understand, Brett teaches his unconventional internet marketing secrets to tens of thousands of people every year in Australia, New Zealand, USA, UK, Canada, Asia and the Middle East.

His incredible results have helped him share the stage with Richard Branson, Tony Robbins, Donald Trump and Jim Rohn, as well as the best internet marketers in the world. And his success story has been featured on Channel 9’s “A Current Affair” plus featured on Channel 7 and 10’s news programs.

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