The Science of Giving
20
The Science Behind Why Online Donors Give (And How That Can Triple Year End Results)
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Transcript of The Science of Giving
The Science Behind Why Online Donors Give (And How That Can Triple Year End Results)
A few quick polls
See3 works with nonprofits and social causes, activating people to change the world. We develop strategies and create media to deliver on goals like fundraising, advocacy, awareness, recruitment and more. Our clients include:
AGENDA
General Scientific Insights on Giving The Status QuoStartling New InsightsEmotional EngagementActivating NetworksRewards & ImpactShocking ResultsQ & A
GENERAL SCIENTIFIC INSIGHTS ABOUT GIVING
Makes you feel good Good for your health Promotes cooperation/connection Evokes gratitude Giving is contagious
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Online Giving: The Status Quo
1% conversion is not good!
INDIVIDUALIZED NARRATIVES DOUBLE RESPONSE
Planting a Tree Feeding a Child Saving an Animal
Strong Calls to Action
Compelling
Specific
Urgent
Emotional Engagement
Progress
Empty → Full
Grey Scale to Color
3X Conversion
Emotionally engaging donor while making gift triples donor conversion
What About Facebook
8.5% of Facebook traffic donates
Donor Empowerment
+ + =
Donations, matching gifts, fundraising and campaign sharing for Total Impact
Are you really measuring donor impact?
Creative Impact
Plates instead of thermometer
8,333 Families Fed at the campaign level
Donor’s gift fed 60 families out of the 8,333
A/B Testing: Year End 3 Years Running
What questions do you have about the science of giving?
Thank you!
