The science behind inbound marketing for builders and remodelers v2
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The Science Behind Inbound Marketing for Builders and Remodelers Spencer Powell Inbound Marketing Director @spowell24 Enter questions/comments in the chat panel www.tmrdirect .com
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Transcript of The science behind inbound marketing for builders and remodelers v2
The Science Behind Inbound Marketing for Builders and Remodelers
Spencer PowellInbound Marketing Director@spowell24
Enter questions/comments in the chat panel www.tmrdirect.com
Agenda
Enter questions/comments in the chat panel www.tmrdirect.com
1. Brief overview of inbound marketing2. Real data behind specific inbound marketing activities3. MIT study of HubSpot: how long does this take?4. 3 TMR Direct case studies - working with HubSpot and
our builder clients5. How to get started with inbound marketing
Inbound Marketing Overview
Step 1: Attract Visitors
Website
Blogging
Search Engine Optimization
Social Media
Referral Sites
•Create Content
•Optimize that Content
•Promote that Content•Facebook•Twitter•Google+•LinkedIn•Houzz•Pinterest
•Page Titles•Keywords•Links•Meta Data
Inbound Marketing Overview
Step 2: Convert Visitors
•Create Compelling Offers
•Design CTAs
•Build Landing Pages
Inbound Marketing Overview
Step 3: Convert Leads to Customers•Educate
•Nurture
•Re-Convert
Inbound Marketing Overview
Step 4: Analyze
•Traffic
•Conversion Rates
•Customers
The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Pages3. Impact of Social Media4. Impact of Landing Pages
Eating our own dog food…
594 Visits
4,254 Visits!
The True Science Behind Inbound Marketing
1.Impact of Blogging
Blogging 8 times per month = 3x the traffic
Blogging 4 times per month = 2x the traffic
Custom Home Builder & Remodeler Example
40 Visits
663 Visits
Blogging 8 times per month = 4x the leads
Blogging 4 times per month = 3x the leads
Custom Home Builder & Remodeler Example
8 Leads
65 Leads
Agenda
Agenda
Home Builder Example
0 Blog Articles
60 Blog Articles
Agenda
The True Science Behind Inbound Marketing
1. Impact of Blogging
2.Impact on Website Content
Agenda
Bigger Websites (i.e. more website pages), attract more website traffic
Home Builder Example
558 Visits
3,156 Visits
Agenda
The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Content
3.Impact of Social Media
Agenda
Agenda
The True Science Behind Inbound Marketing
1. Impact of Blogging2. Impact of Website Content3. Impact of Social Media
4.Impact of Landing Pages
Agenda
Home Builder Example
24 Leads
293 Leads
MIT Study of HubSpot
•Avg. of 2.7x increase in traffic after 12 months of active use
MIT Study of HubSpot
•Experienced lead database growth of 30.4x after 12 months of active use
MIT Study of HubSpot
MIT Study of HubSpot
MIT Study of HubSpot
MIT Study of HubSpot
MIT Study of HubSpot
MIT Study of HubSpot
TMR Direct: Homebuilder & Remodeler Case Studies
TMR Direct: Homebuilder & Remodeler Case Studies
TMR Direct: Homebuilder & Remodeler Case Studies
Get Started with Inbound MarketingInbound Marketing Assessment
HubSpot + TMR Direct
HubSpot + DIY Inbound Marketing
Not a fit for Inbound Marketing
Questions?
Get Started with Inbound Marketingmarketing.tmrdirect.com/IMA
Spencer PowellInbound Marketing Director@[email protected]
Sources of Data: HubSpot and MIT
