About the Event

Six years ago, the LA Street Food Fest was the city’s first event celebrating Los Angeles’ street food, culture and community. Launched in 2009, we are celebrating our sixth annual event at the Rose Bowl that will be our best yet. Angelenos eat their hearts out from nearly 100 food vendors from Los Angeles and beyond, featuring some of the city’s and the world’s best street inspired food from top chefs and restaurants to street carts and gourmet trucks. After the first event attracted more than 20k attendees, attendance is capped at 5k presale ticket holders and the event sells out every year. Our in house marketing and PR team, Sauce LA, guarantees a great deal of press attendance and media coverage including hundreds of articles and posts and regular broadcast features. And our social media reach spans nearly 40k fans on Facebook plus 16k Twitter followers, 12k Instagram followers, and more than 25k email subscribers. This year’s event will be held on Saturday, July 11th at the historic Rose Bowl. The event will feature gourmet food trucks, authentic street food including guest chefs from Mexico, and celebrity chef driven street food from many of the city’s best restaurants. As in past years we’ll feature a Street Food Cook-Off where vendors will compete for top honors from celebrity judges like Pulitzer Prize winning critic Jonathan Gold. Other features include the crowd favorite Ice Cream Social showcasing the city’s best summer desserts, last year’s hit Iced Coffee Lounge featuring LA’s top roasters, craft beer gardens, photo booth, music, entertainment and more.

THE VENUE Rose Bowl Founded in 1888,

Pasadena’s historic Rose Bowl is the only active stadium in Los Angeles

and is home to the historic Rose Bowl game and local teams. It has

hosted two Olympic games.

1001 Rose Bowl Drive Pasadena, CA 91103 Saturday, July 11th

4pm - 10pm

THE STREET FOOD JUNGLE “One of LA’s most trendsetting events. A culinary earthquake that’s triggered several mobile aftershocks.” –Joshua Lurie, Food GPS

TACOPOCALYPSE NOW “Back from @lafoodfest at the Rose Bowl. Tacopalypse Now.” –Jonathan Gold, via Twitter @thejgold

SO CAUGHT UP IN ALL THE GREAT EATING… “So caught up in all the great eating that I forgot to tweet. Great gallery of photographs to come soon though.” –Simon Majumdar, via Twitter @simonmajumdar

CLASSICS FROM MARISCOS JALISCO TO THE “NOUVEAU” GENERATION’S KOGI “Having skipped the VIP sesh, we came in with the general crowds at around 5 p.m., and suffered few lines and, fortunately no shortages–we managed to stuff ourselves on all sorts of standard street food fare, like our favorite shrimp tacos from Mariscos Jalisco, to the "nouveau" generation, like Kogi BBQ's delicious taco.” –Lindsay Williams-Ross, LAist

Find Us Online

@LAFoodFest #LAFoodFest

#StretchyPants

Thanks to our 90k+ local foodie fans!

SPONSORSHIP OPPORTUNIT IES

©Angeleno, Inc 2010-2015. All Rights Reserved.

PARTNERING SPONSOR ($30K) Company logo on:

• 45,000 event cards/posters

• Logo Placement in Print advertising

• Placement in Broadcast advertising

• On-site banner placement

• Sponsor page of souvenir program

• Sponsor page link on www.LAStreetFoodFest.com

• Name recognition on promo materials

• Full-page ad in program

• Complimentary booth space

• 12 VIP tickets

• Social Media Cross Promotion

• Exclusivity in your industry

PREMIER TITLE SPONSOR ($50K) Prominent brand recognition with logo placement on:

• 50,000 event cards/posters

• Logo Placement in Print advertising

• Placement in Broadcast advertising

• On-site banner/booth placement (Entrance + Second location)

• Sponsor page of souvenir program

• Sponsor page link on www.LAStreetFoodFest.com

• One dedicated e-blast

• Special mention as premier Sponsor in all media releases/press kit

• Name recognition and corporate logo on all promotional materials

• Prominent placement of full-page ad in program

• 20 VIP tickets

• Social Media Cross Promotion

• Exclusivity in your industry

SUPPORTING SPONSOR ($20K) Company name/logo on:

• 40,000 event cards/posters

• Sponsor page of souvenir program

• Sponsor page link on www.LAStreetFoodFest.com

• Special mention in one E-blast

• Half-page ad in program

• Complimentary booth space

• 10 VIP tickets

• Social Media Cross Promotion

• Display of your company’s illuminated logo (gobo)

• Exclusivity in your industry

COMMUNITY PARTNER ($10K) Company name/logo on:

• 30,000 event cards/posters

• Sponsor page of souvenir program (with logo)

• Sponsor page link on www.LAStreetFoodFest.com

• Half-page ad in program

• Complimentary booth space

• 8 VIP tickets

• Social Media Cross Promotion

FOODIE ($5k) Company name/logo on:

• 20,000 event cards/posters

• Sponsor page of program

• Sponsor page link on www.LAStreetFoodFest.com

• 4 VIP tickets

• Social Media Cross Promotion

ATTENDEES

Mixed Gender 58% female & 42% male

Affluent Average income >$76,000 42% income > $125,000

Educated 79% college graduates 34% post-graduates

Baby Boomers, Gen Y-ers & Gen-Xers 29% 21-34 38% 35-44 25% 45-54 8% 54+

Frequent Diners 38% eat out 10x/month or more

Culturally Diverse All ethnicities represented

Community Minded 94% reported awareness of the impact of spending and eating local

For More Information on sponsorship opportunities including product placement, in-kind trades, gift bag inclusion and giveaways…

Contact Us… sponsors@saucela.com