The Role of the Social Media Architect
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1 The Social Media Architect Build and Integrate Strategic Communications #PRSADIconf @luefkens
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The Role of the Social Media ArchitectBuild and Integrate Strategic CommunicationsHow the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.Learn why the number of visitors to your website has become irrelevantFind out how to make your organization's social network the place where the conversation happensDiscover how to lead the conversation instead of worrying about how to control what is said about your organizationKeynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York
Transcript of The Role of the Social Media Architect
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The Social Media ArchitectBuild and Integrate Strategic Communications
#PRSADIconf @luefkens
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Increasing digital footprint Sharing Content Losing Control Creating a Community Leading the Conversation
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Twitter is the Davos Drug
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• Google Maps
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Matthias Lü[email protected]
linkedin.com/in/luefkensfacebook.com/luefkens
@Luefkens@B_M
Thank You!
