Puttin’ On The Ritz

The Ritz Carlton –Dearborn

By: Danielle Lauhoff

History•In 1927, The Ritz-Carlton Hotel Company, L.L.C. originates with The Ritz-Carlton, Boston.

•Cesar Ritz –”King of hoteliers and hotelier to kings.”

• After Cesar’s death Albert Keller bought and franchised his name; establishing The Ritz-Carlton Investing Company in the U.S.

Success Major awards the hospitality industry and

leading consumer organizations can bestow?

You name, The Ritz Carlton has received it!

•AAA Five & Four Diamond Awards 2010

•Mobil Five & Four Star Awards 2009

•Conde Nast Traveler - Gold List 2009

•Travel and Leisure: 500 Greatest Hotels in the World 2009

The Ritz Carlton –Dearborn

•308 well-appointed guest rooms

•Two exceptional dining facilities

•More than 26,000 square feet of recently renovated meeting space

•Elegant, flexible meeting facilities feature 26,000 square-feet of recently renovated function space, including two grand ballrooms

•AAA Four Diamond Hotel Award for 2010

Culture• A society rich with culture and energy with The Ford Community & Performing Arts Center. Along with national attractions such as The Henry Ford Museum and Village and the Arab National Museum.

• Dearborn, Michigan, hometown of Henry Ford and The Ford Motor Co. world headquarters• Active business community with a vibrant downtown

Where Do We Go From Here?

•70% Americans have distress in their home lives due to the amount of their debt

•Money is the number 1 source of disagreement in the early years of marriage

Our Solution:Let’s make this a home away from home!

• By pushing The Ritz Carlton –Dearborn as a couples retreat to locals we can bring in more business while building up or reputation in the area.

• Through taking funds from our corporate events and putting them into our consumers by lowering our rates during the weekends will drive in traffic.

Then Now

Oh, The Possibilities!

Works Cited1. City Of Dearborn, “Home Page”.

Retrieved from http://www.cityofdearborn.org/

2. “How The Economy Effects Your Relationship”, Los Angeles Times. April 19, 2010. http://www.latimes.com/features/health/la-he-relationship,0,5905464.photo

3. The Ritz Carlton, “Dearborn”. Retrieved from http://www.ritzcarlton.com/en/Properties/Dearborn/Information/Default.htm

4. The Ritz Carlton, “Home”. Retrieved from http://corporate.ritzcarlton.com/en/Default.htm

5. The Ritz Carlton, “Our History”. Retrieved from http://corporate.ritzcarlton.com/en/About/OurHistory.htm

6. Team One, “The Ritz Carlton”. Retrieved from http://www.teamone-usa.com/