The Rise of the Mommy Bloggers

in the Philippines

Rhodora Espiritu-Valdez

What is Mommy blogging?

• defined as online journals written by women

• documenting personal life of mother and child

• sites of interactivity

A Mommy Blogger• Parenting

• Childcare

• Pregnancy

• Breastfeeding

• Healthcare

• Family

• Love and Marriage

• Travel

• Food

• Product review

• Photography

• Books

• Fashion

• Beauty

• Kids

• Religion

The Philippine Experience

Mommy blogging in the Philippines

Age of Mommy bloggers

68% - 25- 34

23% - 35-44

6 % - Below 24

1 % - 45-54

1 % - 55- 64

Number of children

49 % - 1 kid

27 % - 2 kids

17 % - 3 kids

5 % - 4 kids

1% - 5 kids

1 % - 0

Mommy blogging in the Philippines

Employment Status

• 40 %– Work-At-Home Mom (WAHM)

• 28 %– Stay-At-Home-Mom (SAHM)

• 25% – Work-Out-Of-Home-Mom(WOHM)

• 7% – Student / Online business

How much time they spent in a week

• Reading blogs

6.89 hours/week

• Writing posts on blogs

7.3 hours/week

Platforms and Social Media

What are their motivations for blogging?They wanted to :

• share experiences as a mother

• keep a record or diary of something specific

• make their voice heard

• educate themselves

• share parenting skills

• support advocacy

• give themselves a reason to keep exploring

• communicate with other bloggers

• share knowledge/exchange ideas

• keep in touch with friends and family

• promote themselves as an expert/make a name for themselves

• sell advertising and sponsorship

• promote business

• paid to blog

•  make money

Conclusion:

• This presentation aims to illustrate the characteristics of the mommy blogs in the Philippines and to comment on how motherhood is represented through mommy blogs.

• Writers of the mommy blogs are at the same time readers of them that they together constitute an online community of mothers

• Mommy blogging is a new phenomenon in the Philippines and yet to develop, but at the same time there are reasons to believe that the internet in general or mommy blogs in particular appears as and grows to be suitable channels for multiple individual experiences related to motherhood both to find an audience and merge with others.

Rhodora Espiritu-Valdez

http://deliberatelymom.blogspot.com

http://twitter.com/deliberatelymom

http://www.facebook.com/Deliberatelymom

http://www.facebook.com/rdevaldez