TODAY

OMNI-CHANNEL

ATTRIBUTION

DATA PERSONALIZATION

CUSTOMIZATION

BOW & DRAPE“Customized clothes for the millennial

generation”

https://www.youtube.com/watch?v=CJMsFGH4eoQ

By 2020, 15% of all clothing

will be customized for fit,

color and style

MIT + HARVARD SAID IT…

SO WHAT HAPPENED?

GREAT UX IS HARD

PRICING IS HARDER

SO WHY EVEN TRY?

“BEING” v. “HAVING”

GET INVOLVED

GET INVOLVED: PUN_ISHERS

FASTER THAN FAST FASHION

• Build-A-Bear for clothing, where

shoppers customize their own product

and Bow & Drape “instantly delivers” in

store in <60 minutes

• Faster than fast fashion…. Instant

fashion

PROOF IS IN THE PUDDING

78%

76%

75%

75%

69%

NPS

NPS:

75%

RETURN

S

< 5%

TAKEAWAYS

• Custom experiences are hard to build

• But they’re worth their weight in

• Get them right, by allowing customers to

become a part of your product’s story

THANK YOU!

@aubriepagano

aubrie@bowanddrape.com