The Rise of Content Marketing

© 2012 Adobe Systems Incorporated. All Rights Reserved.

Anoop Sahgal | Executive Marketing

@anoop_sahgal

The Rise of Content Marketing


Agenda

What is Content Marketing?

Examples of Brands Using Content Marketing

5 Tips and Takeaways To Leverage Content Marketing

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Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty.

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“Marketers can provide insight and help create brand advocates. “

© 2012 Adobe Systems Incorporated. All Rights Reserved. 4

9 out of 10 organizations market with

content marketing.

On average, B2B marketers employ

eight different content marketing tactic

to achieve their goals.

Marketers, on average, spend over

a quarter of their marketing budget

on content marketing Source: Content Marketing Institute


Examples of Brands Using Content Marketing

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Top Trending Theme on CMO.com

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“Marketers can provide insight and help create brand advocates. “



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Impact Across The Organization

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”’

Anoop Sahgal

[email protected]

@anoop_sahgal

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The Rise of Content Marketing

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