Mobile Marketing And The Rise Of Consumer Pull Marketing
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Transcript of Mobile Marketing And The Rise Of Consumer Pull Marketing
25 AmazingMobile PhoneStatisticsAnd Facts
89% of all smartphone users use theirs consistently throughout the
day
Source: AnsonAlex
9 out of every 10 smart phone owners use their phones every
single daySource: Anson Alex
Source: Anson Alex
iPhone users download the mostapps out of any OS group
Source: Anson Alex
Android users downloadapproximately 36apps per month
Source: Anson Alex
More Android users are below theage of 34 than iPhone users
Source: Anson Alex
4 out 5 people have acellphone worldwide
Source: AnsonAlex
The majority of people from the agesbetween 18 to 34 have smartphones
Source: Gartner and Digital Trend
Both Android and Windows 7 Phone operating systems are expected to
overcome Apple's iOS operating system by 2016
Source: Forbes
13% of all internet traffic isreceived from a mobile
phone
Source: Communities Dominate
As of 2013, approximate 4.3 billion people will own a
cellphone
Source: Communities Dominate
The mobile phone industry is worth $1.45 trillion
Source: Google Mobile Planet via SmartInsights
Mobile web traffic is very hot –it increased 27% in 2012 alone
Source: AnchorMobile
70% of all mobile searches result in action (buying, calling) within
one hour
Source: Microsoft Tag Via SmartInsights
About ½ of all local searches aredone via mobile phone
Source: Communities Dominate
The use of search engines via mobile devices has grown over 500% since
the year 2011
Source: AnchorMobile
Mobile coupons get 10 times the redemption rate of a traditional clip-
out coupon
Source: AnchorMobile
The average text message is answered within 90 seconds of
being sent out
Source: National Retail Federation Via Digby
Last year's Cyber Monday generated over $750 million in sales through
mobile devices
Source: AnchorMobile
Mentioning your location in mobile ads can increase your reply rate by
a stunning 200%
Source: Communities Dominate
There are about 6.7 BILLION mobile accounts in existence
Source: Communities Dominate
60% of all people who are alive on this planet right now have a mobile account and own at
least one phone
Source: Communities Dominate
83% of all phones currently in use have cameras in them
Source: Communities Dominate
There are 5 cellphones for every DVD player in existence
Source: Communities Dominate
The average person looks at their phone's news alerts 6
times per day
Source: Communities Dominate
100% of all phones have text messaging built into them